Abstract
The innovation that we decided to launch is a tea drink that can be drunk everywhere. Tea is a very popular beverage today and our innovation based on a new recipe and a new way to consume it.
It consists to heat up the bottle containing the brewed tea and to drink it directly. As we can see on the concept picture, the bottle contains tea that can be drunk anywhere and respond to the emergence of a new behavior: nomadic consumption.
This new product is the result of a new demand for pleasure and health on the water market. Volvic has understood these new needs and as an innovative brand, they have decided to launch this new product.
