Abstract
Louis Vuitton, one of the most famous fashion houses in the world, and is an holding of the LVMH group and was founded by Louis Vuitton himself in 1854. The brand is well-known thanks to its luggage and its accessory. Louis Vuitton tries to promote its products through imaginative advertisements, which sometime are quite controversial.
This essay will deal with one of the most controversial ads of the brand, which was published in December 2007 in the French newspaper Le Monde. Firstly, this essay will provide a description, secondly an analysis of this ad, and finally it will compare it with a foreign advertisement environment.
Description: Louis Vuitton is well known for its advertisements, which often involves famous celebrities from the whole world. In of them Louis Vuitton promotes its products with the collaboration of Mikhail Gorbachev, the ex-leader of the Soviet Union. Firstly it is useful to recall who is Gorbachev, what he has done and also a quick historical background to understand this advertisement.
