Etude du marketing mix de GM China
Case study - 10 pages - Brand management
The company has to invest massively in the luxury car segment because it is lagging in this particular segment. Therefore it has to launch new products in it. The most important luxury brand is Cadillac, which is targeted for the urban individuals in Tier 1 cities where there are lots of...
The demand for products from organic agriculture in France
Essay - 3 pages - Brand management
Last February, the Agence de Promotion pour l'Agriculture Biologique published its latest update of its annual opinion poll on organic agriculture produced by the CSA institute. According to this study, 77% of French people consider organic agriculture as one of the solutions to face...
An investigation into the use of celebrities by companies - impact on brand image
Dissertation - 27 pages - Brand management
Celebrity Marketing represents a marketing vehicle, which is nowadays frequent. This study explores different ways to use a celebrity, but especially the impact they have on the brand image. The celebrity endorsement is not without risk, and the case of negative match between brand and celebrity...
Company analysis: The case of Red Bull
Case study - 4 pages - Brand management
Nowadays, who doesn't know Red Bull? This firm is famous thanks to the unique taste of its drinks, its blue and silver cans and also the ingredients chosen for the drinks. This energy drink is composed of taurine which has bile of bulls; the current issue is that everybody doesn't really know...
Create a new tissue (Birth date: 11/27/1987)
Case study - 5 pages - Brand management
Paper tissue has become a very common and ordinary product, and its use is very frequent. Moreover, a lot of different tissues have already been released, such as recyclable tissues, tissues with different smells etc. Now tissues are even used in ads, with companies offering designed packs to...
Marketing et développement durable - analyse de l'entreprise Ben & Jerry's
Case study - 5 pages - Brand management
Since the 70's environmental concerns have been growing among the population as the consequences of human activities have been more and more visible. Companies have to consider this trend and need to understand and evaluate the importance of what is called sustainable development. What is...
Wallbum: New decorative product
Market study - 16 pages - Brand management
The Wallbum project (contraction between wall and album) is an innovative concept of decorative art, that we would like to launch in Portugal, which allows customers to change and renovate their daily environment in a very simple way. The customers can either give us an image that our designers...
Way-Get8bles's business Plan
Business plan - 3 pages - Brand management
Way-Get8bles is an association created in 2008 by two contractors who wanted to surf on the actual wave of the ecologic way of life. Our goal is to propose 'fresh, healthy quality' products to all our customers. Our products are not luxury products but healthy products made by small...
Analysis of marketing business "Smartbox"
Case study - 41 pages - Brand management
Every organization operates in an environment and no organization can exist in a bubble of its own. All companies obtain raw materials, labor, information and other diverse resources from the environment. Most of the strategists confirm that a thorough understanding of the environment is...
Buying and Selling in the Mediterranean
Sectorial analysis - 6 pages - Brand management
I have decided to study argan oil which is derived from the argan endemic tree of Morocco. These trees are present mostly in the south west of Morocco between Agadir and Taroudant. In this region, argan oil is widely used in the traditional cuisine because it is rich in vitamin E, and...
Design and creation - invention of a manual spray for indoor plants
Market study - 18 pages - Brand management
The target of design and manufacture is to explain the steps that we have to do when we want to make a product. This starts from the marketing research to the molding process. In order to illustrate this, we were supposed to create a manual spray for an indoor plant. In this report, I will...
Dove' - Analysis of marketing plan
Market study - 15 pages - Brand management
We will reveal later that we have decided to develop a green product to be innovative and in sync with Unilever. We need to clarify what is Dove's business. Dove is working on the market of women's personal care. Dove has a large range of products from soaps to shampoos. The key point of Dove's...
L'industrie des boissons sans alcool - exemple de Soda Pop
Case study - 5 pages - Brand management
Soda pop is consumed daily all over the world. It is a popular drink among widespread generations. People of all ages drink soda pop in several different varieties. There is a great competition between the makers of soda pop, and some very large companies dominate the industry. Soda pop has...
Segmentation Targeting and Positioning
Presentation - 17 pages - Brand management
Segmentation is the process of dividing the market into segments, targeting is the process of deciding which and how many segments to target, while positioning is the process of creating an image for the product in the mind of the target audience. Segmentation variable or bases are the dimensions...
Obermeyer: Case study
Case study - 8 pages - Brand management
When we conducted our work, we identified that the main problem of the company was the difficulty to forecast accurately its sales for the next season and this uncertainty, even if it can be reduced, will always remain. Thus, our main objective in this case study was to find a way to reduce the...
Promoting a new corporate image of Sears
Market study - 3 pages - Brand management
Sears was founded by Richard Warren Sears and Alvah Roebuck in the late 19th century. From its mail order beginnings, the company grew to become the largest retailer in the United States and its catalogs became famous. The first Sears retail stores were very profitable. Competition and changes in...
Opportunities to enter the French market for 'New World' wines
Sectorial analysis - 11 pages - Brand management
For 1900 years, wine growers have been meeting a lot of quality requirements. In 1907, because of the revolt of vine growers of the 'Midi' area, wine is defined as a natural product, resulting exclusively from the fermentation of grape juice.
Une petite histoire de la marque Guinness
Essay - 4 pages - Brand management
Arthur Guinness was born in 1725. His family was not poor and in 1759 he acquired a brewery property overlooking the Liffey River near St. James' Gate. Arthur Guinness was an early member of the Dublin Society, an organization that promoted the improvement of domestic industry and agriculture to...
Marketing applied - the launch of a new brand of champagne
Market study - 4 pages - Brand management
To realize this simulation we will use a fictive enterprize named 'Croix-de-Champagne' and a fictive product 'Sixis'. The aim of Croix-de-Champagne is to offer a new packaging concept related to an alcoholic drink. Sixis's ambition is to turn the champagne more reachable to...
Strategic Analysis of the brand "Absolut Vodka"
Case study - 6 pages - Brand management
Today, ABSOLUT Vodka is one of the best-sold vodkas in the world, because of its image (96.6 million liters sold in 2008). This image is based on advertising, and a targeted communication strategy using art as the main marketing strategy. For its advertisements Absolut works with the well-known...
Analyse stratégique de la marque Avon
Case study - 12 pages - Brand management
The analysis of a brand or product is nowadays essential in the decision making process of consumers. The competition between brands not only takes on a level of content of a product but also on the image of the brand itself. That's why it is important to realize this analysis to better...
Lux, le savon de star
Case study - 33 pages - Brand management
This 33 slides powerpoint presentation analyses the reasons of success of the lux soaps. It gives information about the past strategy, the point in which they are actually and their goals for the product. Extracts of the presentation: "Lux background - First world launch in 1899 (UK) - India...
Analysis of problems encountered by the brand Drambuie
Case study - 5 pages - Brand management
According to J. Gallagher, Phil Parnell when joining Drambuie had to cope with serious marketing problems in that company. A lot of them can be quoted, but only the main will be dealt with, as some of them can't be gathered altogether. Identifying marketing problems is the first step while...
Alcopop - Case Study
Case study - 5 pages - Brand management
This study deals with the alcopop market in the UK and the opportunities for a company to expand to the French alcopop market. An alcopop is a sweet and flavoured drink, available in attractive packages full of colours with a small reference to the alcohol it contains. This beverage, which...
Creation of a new perfume for Maybelline
Market study - 28 pages - Brand management
The fragrance industry is a very competitive market with international players who have a global presence and huge financial means. The perfume market is not only competitive, but also very complex, crossed by strict regulations and low loyalty consumers. In this context, Maybelline, a worldwide...
Benchmarking on the Treasure Hunt activity
Case study - 4 pages - Brand management
To prepare for my internship, I chose to work on the incentive programs proposed by private companies and most particularly on the treasure hunts. I chose the leader in this sector, I used Google. So, I could compare different companies and different programs. The main difficulty is to find the...
Lemonade Lorina on the us market - marketing analysis
Case study - 18 pages - Brand management
We have decided to study the potential market for the French product Lorina's lemonade on the American market. The French lemonade maker has developed authentic lemonades made from spring sparkling water which is totally in line with the changing needs and behavior of customers. After being...
Marketing analysis of Oreo
Case study - 28 pages - Brand management
Everyone has a special Oreo story. Nowadays, every person has heard about the Oreo cookies, thanks to the word of mouth and the different ways of advertising through TV, magazines, internet etc. There are many theories pointing to the origin of the name ‘Oreo'. Indeed, it was taken from...
Projet de développement d'une boulangerie drive
Market study - 39 pages - Brand management
We want to : - Estimate the market size, - Analyse the environment, - Identify the consumers' expectations, - Know if there is a really opportunity to import this concept from USA to France, - (...)
Innovation and Entrepreneurship: Natoora
Case study - 5 pages - Brand management
Natoora is a French company which aims to source and supply top quality foods carefully chosen by expert selectors (meat, fruits, dairy, fishmongs, drinks, vegetables etc). A top local producers' network is built in each country or city, so as to supply the consumers with fresh biological...
