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20 déc. 2025

Big Tech Biopower: Influence on Social Behavior

Text commentary - 5 pages - Brand management

Analysis of the growing influence of Big Tech companies on global governance and social behavior, drawing on Michel Foucault's concept of biopower.

25 juin 2022

Is Petco positioned for long-term growth? - Caroline Jansen (2022) - Is Petco's positioning adjustment effective?

Text commentary - 2 pages - Brand management

This article was published on April 4, 2022, on Retail Dive and written by Caroline Jansen. This article discusses the new procedures put in place by the large American pet retailer Petco to expand. Indeed, after the pandemic, more and more households, being in need of company, adopted pets,...