Brand Strategy as a Lever for Consolidating the Client Relationship: Bracongo - Research Project
Dissertation - 6 pages - Brand management
This research project aims to study the influence of brand strategies on customer relationships, focusing on BRACONGO's client loyalty process and its repercussions on the client. The study will analyze the current strategy's effectiveness in meeting client expectations and creating...
Marketing Issues in Humanitarian Non-Governmental Organizations
Dissertation - 15 pages - Brand management
Non-profit organizations have only recently integrated marketing as a part of their strategy. These relatively new behaviours are still lacking for implementation. Indeed, Non-Profit Organizations (NPO) are still sceptical regarding the utility, effectiveness and reputation of using marketing in...
An investigation into the use of celebrities by companies - impact on brand image
Dissertation - 27 pages - Brand management
Celebrity Marketing represents a marketing vehicle, which is nowadays frequent. This study explores different ways to use a celebrity, but especially the impact they have on the brand image. The celebrity endorsement is not without risk, and the case of negative match between brand and celebrity...
Development of the Eraclea brand in Ho-Re-Ca (Hotel-Restaurant-Cafe)
Dissertation - 43 pages - Brand management
We are proud to present you our final report along with a presentation. Through our efforts, we won the opportunity to work and carry out a strategic project concerning Deotto Espresso System business which is on the verge of signing a contract with a famous Italian company Eraclea, which...
The Market of Alcopops
Dissertation - 40 pages - Brand management
In 1995, Alcopops and 'Shooters' appeared in Great Britain. Now Alcopop drinks have been introduced in all the developed countries. An Alcopop is a pre-packaged spirit drink, it is a drink with a small percentage of alcohol such as Vodka or Tequilla mixed with a soft drink. We can say...
Procter and Gamble marketing strategy
Dissertation - 36 pages - Brand management
We chose Procter and Gamble because it's a huge company, which is established in different sectors and owns a multitude of products. It acts internationally and has a good place and a good experience in the market. After a successful start, P&G is now an international company which owns more...
Rainy, Steady, Go
Dissertation - 27 pages - Brand management
Rainy, Steady, Go's aim is to install vending machines selling cheap emergency umbrellas in tube stations in London. Our market is for people of all sexes and ages who have forgotten their umbrellas. We have two streams of income: 1. Sales of umbrellas 2. Advertisements on umbrellas Since...
