The music industry: industry analysis, the future of the paid content - published: 29/09/2010
Market study - 15 pages - Services marketing
Contents : Industry Analysis : flow chart, value chain, the vc2 matrix. Paid content : iTunes & Co, demand & deterrents. Future Scenario : tows matrix. Music industry: a complex system of product, information, and capital flows. Value chain: highly fragmented, thus high potential for...
The energy drinks market in Europe : a market for the future ? - published: 29/09/2010
Market study - 35 pages - Services marketing
The on-the-go market has witnessed continued, robust growth over the past five years and this shows no signs of abating in the next five years. The demand for on-the-go products has been set in motion by significant shifts in the underlying structure of socio-cultural and economic patterns. These...
The most promising mobile markets in the world
Market study - 7 pages - Services marketing
The market of mobile telephony in North America, Europe and Asia Pacific is very important globally. The growth in this segment has been the lowest (between 1 and 5% in 2008) in these nations. On the other hand, the emerging markets of Africa, Middle East, and Latin America, are growing rather...
International market study for organic products
Market study - 6 pages - Services marketing
An organic product stems from organic farming, a method in which there is no use of chemicals in any form. At least 95% of the ingredients used in an organic product must have been grown using a method of production that respects the natural balance of the environment and ensures the well being...
Sector Analysis for the establishment of diet restaurant in San Diego (California)
Market study - 10 pages - Services marketing
My business idea is to make a health restaurant which will propose a large offer of menus with a great health aspect. Indeed, the concept of this restaurant is to propose different menus elaborated with ingredients known to be good for health and which help a good health development. The...
Market Study : Distributing a Map of Krakow Public Transports (2008)
Market study - 50 pages - Services marketing
The objectives of this questionnaire are 3 fold: evidence supporting the need of a tram/bus map of Krakow for the inhabitants; evidence of the fact that the absence of maps deters people from using the tram or the bus, and as a consequence MPK is loosing clients; evidence the fact that the malls...
The market analysis of Reva (India)
Market study - 28 pages - Services marketing
At recent rates of production, proven world petroleum reserves world last about 40 year and also there isn't enough pinesap in the world to meet the demand for fuel. Petroleum will become scarcer and much more expensive, providing further impetus to develop new technology. Making new...
The male magazines: Market study - publié le 14/05/2009
Market study - 14 pages - Services marketing
Magazines such as FHM, Entrevue, Men's health, Max, are today widespread not only by their target public, i.e. youngsters and young adults, but also by the grown-ups in general. How is this possible, given that the whole lot was not even issued in 1997 in France? The story began in the UK in 1994...
Study of rural marketing in the present scenario in India
Market study - 53 pages - Services marketing
While we all accept that the heart of India lives in its villages and the Indian rural market with its vast size and demand base offers great opportunities to marketers, we tend to conclude that the purse does not stay with them. Nothing can be far from truth. Rural marketing involves addressing...
Marketing strategy of Vodafone in India and the consumer's attitude towards their services
Market study - 50 pages - Services marketing
The de regulation in the INDIAN telecommunication markets since the beginning of the 1997s has brought about significant changes in the communication industry. The mobile telephone market has changed dramatically over the past 5 years in INDIA. Mobiles have become so popular that many people use...
A report on comparative market analysis and marketing strategy of Samsung electronics
Market study - 40 pages - Services marketing
All progress is born of inquiry. Doubt is often better than overconfidence, for it leads to inquiry and inquiry leads to investigation” Research inculcates scientific and inductive thinking and it promotes the development of logical habits of thinking and organization. Research is a common...
Wipro Infotech: The market aspects of laptops
Market study - 31 pages - Services marketing
Laptops are now a very essential commodity for Indian consumers. They constitute a large portion of the electronic market in India. If these laptops are not marketed properly and are not in the Indian consumers' eye, the more established brands are likely to rule the roost and the other models...
How to conduct a market research with special reference to Cadbury
Market study - 28 pages - Services marketing
Research in common parlance refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. The Advanced Learner's Dictionary of Current English lays down...
Consumer behavior in the services sector
Market study - 21 pages - Services marketing
This presentation will start with a look at the services marketing triangle. It will then explore the ways of using the services marketing triangle. it will then take a look at the scope of consumer behavior along with examining the consumers decision making process. It will then talk about the...
Market potential for photo copier & allied products: Xerox India Ltd
Market study - 25 pages - Services marketing
Documentation industry is expanding at a rate of more than 20% per year, and the world majors have recognized the Indian market as a thrust area. They are present in India either through joint ventures or through 100% subsidiaries. The high import duties, which had tilted the balance earlier in...
The low cost airline market
Market study - 8 pages - Services marketing
Our future business career will conduce us to travel around the world. The way of traveling is a factor which influences international relations. The emergence of the low cost airlines has modified the traditional market. During our 4 years at ESTA, we have been directly touched by the low cost...
A detailed study on the market awareness and market share of the ING Vysya group life insurance
Market study - 44 pages - Services marketing
India, with a middle class household population of around 200 million, presents a huge untapped potential for players in the insurance industry. Its per capita income is expected to grow at over 6% in the next 10 years, which paired with the ever increasing awareness levels of the masses pose an...
2 drunk 2 drive
Market study - 14 pages - Services marketing
In today's society, leisure activities and parties occupy an important place in our lives. On weekends, people want to go out, to enjoy themselves and to party. However, for some people, party means drinking alcohol. More and more young people consume alcohol without moderation with the aim...
Smirnoff Ice Vs. Bacardi Breezer: An analysis
Market study - 27 pages - Services marketing
In order to conduct the research, a problem was first recognized, and objectives were generated, accordingly. The purpose of the research is to identify the important issues and problems associated with the Alcopop industry, and then recommend marketing strategies and recommendations for both...
Is Haägen Dazs a market leader? If so, thanks to what strategy can it maintain its position? - published: 20/01/2009
Market study - 7 pages - Services marketing
This report's aim is to determine Haägen Dazs's position on the ice cream market and to examine, more deeply, how this position is achieved; thanks to what strategy this American brand operates today all over the world. In order to carry out this report, I decided to focus on the leading product...
The clothing market middle to top-of-the-range
Market study - 4 pages - Services marketing
Over the course of the last twenty years, the textile market has seen major upheavals Countries like China or Morocco (countries in which labor is cheap) are the main causes of this upheaval. Other important factors contributing to this change are the rise in costs (raw materials or production...
The French wine market and international competition
Market study - 32 pages - Services marketing
For a long time, France has been a "wine country", a reference in terms of production and consumption of wine. Nevertheless, this world leader has seen erosion in its market share for the last few years: volumes exported are decreasing and national consumption is down. The main cause is that...
The global youth market (with a case study about Converse) - publié le 20/01/2009
Market study - 30 pages - Services marketing
Hassan and Prevel in 1991, defined the global marketing segmentation ‘as the process of identifying specific segments- whether they be country groups or individual consumer groups- of potential consumers with homogeneous attributes who are likely to exhibit similar responses to a company's...
Marketing case study: Gucci
Market study - 18 pages - Services marketing
With the assistance of Tom Ford and Domenico de Sole, GUCCI became one of the great successes of the sector. In 1921, Guccio Gucci founded a company in Florence, for the manufacture of luggage and saddles of high-quality. In 1938, he opened a shop in Rome, then in New York in 1951 and following...
Feasibility study of a new cosmetic product launch on the American market - publié le 19/01/2009
Market study - 25 pages - Services marketing
After having presented the contents of our work and before developing our ideas, we first wanted to explain briefly the context of this study. Indeed, the specificity of our work is the fact that it is totally based on a real situation. Here are the key steps of the story, which have opened out...
Market presentation about the Ted Baker Company (2006)
Market study - 20 pages - Services marketing
First of all, Ted Baker is operating on the fashion retailing market, which we are going to study, with particular attention to United Kingdom, where the company started. In this report, we will be mainly concerned with women swear retailing which is currently the most important part of the...
Consumer behavior : Dove vs Palmolive - publié le 19/01/2009
Market study - 9 pages - Services marketing
The advertisement shows eleven women just with their underwear. The colors of the picture permit to remind the flask of the shower gel (S.G) which is white and blue. The white color is reminded with the background of the picture and the underwear. The blue color is reminded with the website which...
Reaching Mexican customers in the real estate business - publié le 19/01/2009
Market study - 22 pages - Services marketing
Real estate market is changing, it no longer exists one and only way to sell. Consequently, real estate companies must develop marketing researches, by studying clients' needs, understanding them, and then implement prospective solutions. Today, reaching Mexican consumers, on both sides of the...
Market research: Mobiles in Ireland - publié le 16/01/2009
Market study - 12 pages - Services marketing
In Ireland at present there are three leading network suppliers for the mobile phone industry. These are Vodafone, O2 and Meteor. While these three networks dominate the market between them there are a number of smaller networks such as the network 3 Ireland that are beginning to enter the market...
Overview of the consulting market in Shanghai - publié le 16/01/2009
Market study - 49 pages - Services marketing
Global industry chain make China an integrated part of world workshop, so experience and management rules are welcome and quickly get implemented. Cost-down pressure make every manager look into ways to improve sourcing and operation. Fast-growing economy and fast money leaves many holes in...
