Analysis of Décathlon's competitive environment
Market study - 21 pages - Sport marketing
Sporting goods retailers may benefit from the ever increasing purchasing power in developing countries, especially in BRICs (Brazil, Russia, India and Russia). It is not established yet that these developing countries are dedicating more of their budget to sport purchases but it is well-known...
Business project - uSport, and sports memorabilia industry
Market study - 31 pages - Sport marketing
US port mission consists of providing sport recordings in order to allow the user to feel protagonist during his/her sport performance or simply to be able to re-watch a video for training purpose. 'Did you really do it?' is our slogan, and it is the one that best underlies our business...
The outdoor area
Market study - 19 pages - Sport marketing
Nowadays, people are used to having other preoccupations other than their work, due to shorter working weeks. They can invest in activities of entertainment, since they have time to practice them. This evolution creates a favorable context for the development of the outdoor market. Moreover, life...
Session Footwear
Market study - 15 pages - Sport marketing
In the world of surfing and wakeboarding or other water sport activities, it is essential to provide athletes with high quality footwear that is comfortable, stylish and made to last. Session Footwear does exactly that. We are a thriving young company operating out of San Diego, California with a...
Corporate Strategy: outdoor case
Market study - 6 pages - Sport marketing
The world market for sporting goods has two parts. The team sports and fitness market is worth $ 80, against $ 42 billion for the outdoor goods market. Three kinds of products are made: clothing (46% of production), footwear (30%) and equipment (24%). Here we deal with the environment of the...
Market definition - Theory and case study
Market study - 6 pages - Sport marketing
The market is referred as the group of organizations or consumers that have an interest in certain product either from supply or demand side of it. “The definition of the relevant market is an important initial step in establishing whether a particular firm qualifies as dominant”...
