Abstract
When approaching this assignment, the second topic offered attracted us by its novelty and the challenges it represents. We wanted to study a successful and well known company that was constantly looking for new markets and offering new variants of known devices, to find out what constitutes a wrong Marketing-mix for a global company promoting global products. Nokia seemed to be the unanimous choice as the example of the famous "N-Gage" stroked our mind and was linked with the word "failure". The N-Gage began as a concept when Nokia noticed that more gamers were carrying a Nintendo Game-Boy and a cell phone simultaneously. In order to argue why the giant mobile phone manufacturer failed to produce a successful multi-purpose device encompassing the portable gaming-console and the phone's function, we decided to contrast it with the success of the model called the "N-70".
