Abstract
Nowadays, companies have to be at the reach all the time for customer satisfaction. Therefore they practise marketing in the way that they can realize good sales of their goods or services and so to secure the loyalty of the customers on a market that is increasingly competitive. The major part of the company is specific on digital marketing. In our present days, this method covers the traditional marketing areas such as direct marketing by providing the same method of communication with an audience but in digital way. Actually, Digital marketing tools are an opportunity for the modern.
This type of marketing includes both benefits and risks. We could wonder in what measure, companies can use the digital marketing to improve their image, their reputation in the order to cope with the hard competition on the market. A use online distributions method to promote products is known as digital marketing. The term digital marketing appears recently in the world of the professionals specialized in marketing and communication.
