Universal Mobile
Case study - 15 pages - ICT marketing
Universal Mobile was born in 2004 by a partnership between Bouygues Telecom, which is the third French mobile operator and Universal Music. It can be represented as a MVNO, Mobile Virtual Net Operator. It proposes pre-paid mobile offers and mobile phones for teenagers. Universal Mobile's...
The international marketing strategy of Microsoft
Case study - 28 pages - ICT marketing
Microsoft is an American public multinational conglomerate founded by Bill Gates and Paul Allen in 1975 in Albuquerque, New Mexico, USA. At that time, the founders were students and they wanted to sell their first translator software Altair 8800. Today, the company is headquartered in Redmond,...
Universal Music Group
Case study - 25 pages - ICT marketing
Universal Music Group (UMG) is currently one of the leaders in the music industry. In the world one CD out of for is sold by the firm. It has two main core businesses which are: recording and publishing music. Universal Music Group (UMG) has business in 77 countries and discovers, develops and...
Launching of a refillable telephone in Mexico
Market study - 10 pages - ICT marketing
For this assignment, I have to launch a new product in a given country, Mexico. With regard to the product, I have chosen to launch a new cell phone which is can be recharged using the solar energy. This kind of technology does not exist at the moment, and I think that it could be a great...
Marketing project : Google
Case study - 8 pages - ICT marketing
Google was established on September 27th, 1998 in the Silicon Valley by Larry Page and Sergey Brin. These two men, who remain unknown, are the authors of the search engine Google. Google has a slogan which is "to organize the information at the world level and to make it universally accessible...
3G, 3.5G, 3.75G, 4G and beyond ? defining mobile phone services and their business/marketing applications
Essay - 4 pages - ICT marketing
With rapid technological advances in communication technology, the cost ownership of mobile telephony devices has drastically come down and the service operators use economies of scale to provide economical plans to millions of subscribers. Mobile services have moved way beyond big handsets with...
Fast Fitness, e-marketing plan
Case study - 19 pages - ICT marketing
Fast Fitness is a small player in the fitness industry with 2.2% shares of the market. Started in 2006 in the urban area of Sydney, Fast Fitness subscribes to the new trend of wellbeing and it is well acknowledged that Baby Boomers, Generation-X and especially females are drawn towards this...
The Global Portable Media Player Industry
Course material - 5 pages - ICT marketing
A portable media player (PMP) is an electronic device that allows the owner to store, organize and play audio files as well as to view images and videos. The data is usually stored on a hard drive or a flash memory, enabling the storage of all kinds of files as on a USB flash drive. The PMP can...
The market of microRNA products : products and services of a biotechnology SA
Market study - 59 pages - ICT marketing
The purpose of this study is to describe the specific and emerging market segment of the microRNA testing equipment on the European markets of Belgium, France, Germany, Luxemburg, Switzerland, The Netherlands, and the UK. It examines current usages of the existing technology and the emerging...
Information systems in Amazon.com
Case study - 13 pages - ICT marketing
Business managers are moving from a tradition where they could avoid, delegate, or ignore decisions about IT to one where they cannot create a marketing, product, international, organizational, or financial plan that does not involve such decisions. There are as many ways to use information...
Tupperware E-Business Strategy
Case study - 17 pages - ICT marketing
E-business is considered today, as one of the major advantages that a company can have to take over its competitors. Many of us consider e-business as a matter of selling on the web media. But e-business is more than just enlarging a channel of distribution, it is a matter of using with the...
Website evaluation : Audi
Case study - 16 pages - ICT marketing
Audi is a German car manufacturer and a part of the group Volkswagen AG. The official name of the company is Audi AG, and its registered office is located at Ingolstadt in Bavaria. The name Audi is the acronym of Auto Union Deutsche Industrie. This name also comes from Latin audi (imperative mode...
Paypal: Analyse
Case study - 9 pages - ICT marketing
Paypal is an e-commerce business that process payments and money transfers to be made through the web. It is an electronic alternative to traditional modes of payment. It performs payment processing, for a fee for online vendors, auction cites and other users. It corporate head quarters are...
E-Receipt
Course material - 16 pages - ICT marketing
According to Kotler, the term "new product? usually defines: - original products, product improvements, product modifications and New brands developed under the firm's own research. Also, the major sources of "new product ideas? are said to be customers, scientists, salesmen and managements....
Marketing plans for Microsoft Windows Vista in United States
Case study - 5 pages - ICT marketing
The main objective of this paper is to describe the marketing plan of a product or service. In the first place I will introduce the product, the company and its mission and vision. Then the analysis will explain the different environs of the product like the situational, neutral, competitors and...
Matching Dell - publié le 26/04/2008
Case study - 2 pages - ICT marketing
Statement: The exceptional performance of Dell Computers in recent years, illustrates an innovative response to a fundamental competitive factor in the personal computer industry-the value of time. Dell's strategies of direct sales and build-to-order production have proven successful in...
Sony and its Playstation 3 in Europe
Case study - 7 pages - ICT marketing
Sony launched its last home console in November 2007 in the US and Japanese markets. In Europe, the launch was done in March 2007. In this case, we will first focus on the situational analysis. This analysis will be divided into two parts, the external analysis (opportunities and threats linked...
The telecommunication industry
Essay - 13 pages - ICT marketing
Telecommunications started in the 19th century with the telegraph, and developed through the telephone and radio to TV to satellites and the Internet etc. It continues to change in appearance, structure, boundaries, practices and actors. The telecommunications industry provides a wide range of...
Nokia: Fierce competition in the cell phone industry: Is it a risk for the leader?
Dissertation - 30 pages - ICT marketing
Nokia Corporation is a Finnish multinational communications corporation. They focus on the key growth areas of wired and wireless telecommunications. Nokia is currently the world's largest manufacturer of mobile telephones, with a global device market share of 38,6% in 3Q 2007. We will focus...
Genetics: Case France and bio-technologies (business model)
Case study - 30 pages - ICT marketing
Agricultural chemical industry has always been considered to be all but environmental friendly. Nevertheless it is also one of the industries trying to find out solutions to population's growth, overpopulation and their calamitous consequences on the environment -air, water and soil pollution....
Apple marketing strategy
Case study - 11 pages - ICT marketing
In a world surrounded by technology and computers and largely dominated by Microsoft & Apple representing 7% of the worldwide computer sales and 72% of worldwide MP3 players' sales. Since 1976, Apple had diversified its products and imposed its Brand as a symbol of innovation and quality. The...
My Pocket Knowledge: Business Plan
Business plan - 11 pages - ICT marketing
Tech'up is considering to expand its business and its market through a new device that is going to revolutionize the information. This new device called "My pocket knowledge? which regroups different features and services with the aid of High Tech component such as Bluetooth and Wifi b/g/n....
Market research: Mobiles in Ireland
Market study - 18 pages - ICT marketing
In Ireland at present there are three leading network suppliers for the mobile phone industry. These are Vodafone, O2 and Meteor. While these three networks dominate the market between them there are a number of smaller networks such as the network 3 Ireland that are beginning to enter the market...
What drives people to contribute online?
Essay - 20 pages - ICT marketing
The question of “why do people contribute online” is a particularly relevant topic in this new era of internet, called “web 2.0”. First of all, this phenomenon in interesting per se insofar as such a will to give, and to work without asking any compensation is somehow amazing....
Best-in-France Case Study 10th January 2005
Case study - 24 pages - ICT marketing
Ericsson is an interesting company for the Best-in-France project, at least for the following reasons: It has a long history of international business around the world, and the Swedes are especially successful in adapting to cultures and developing business relationships abroad. The company faces...
Dell Inc. Notebooks
Case study - 19 pages - ICT marketing
The following report is presented for Marketing 201 and has been compiled by Hanh Bui. The aim of this document is to identify the organizational and marketing strategy of Dell. We will also discuss the issues relating to the product, price and promotional mix of their notebooks and the relevant...
Case study: you Tube
Case study - 11 pages - ICT marketing
You Tube is a popular website used to share free videos. It enables the users to share, upload and view videos using the streaming technology. You Tube uses an average rating system depending on how many times the videos have been seen. Daily Motion is the French clone of You Tube, it uses the...
Estore at Shell Canada Limited - publié le 03/03/2008
Case study - 13 pages - ICT marketing
Shell Canada Limited took an innovative initiative in 2003: to launch an eStore for our business customers. But even though many customers have signed up, the utilization rate remains low. In that sense, the initiative doesn't match our business objectives which consists of cutting costs of...
Marketing information systems
Essay - 2 pages - ICT marketing
Paul Hogben (2000), defined the origin of Marketing Information Systems as 'underlying the marketing of products to the promotion of professional services'. To this day, the concept of 'systems thinking' has been developing, collecting, storing, analysing and disseminating input...
E-business, an integrated system to create real competitive advantage
Case study - 9 pages - ICT marketing
The 'Nineties' is being developed to a new form of communication, Internet. This fantastic world grid, allowed the realization of new innovative ideas. Even by the capacities offered by Internet until today still, one does not know until where its development will go. The first...
