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Tutorials/exercises in tourism marketing

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07 févr. 2011
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Green Marketing: Opportunities and Limitations of Targeting the Green Segment - Case study of IBM

Tutorials/exercises - 59 pages - Tourism marketing

Abstract Purpose - Intend to improve the knowledge base concerning the growing green market population. Objectives - Assess the potentiality of targeting the green consumers in France and in India, by understanding their behaviors and expectations. We also tried to analyze the attitudes of...

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