Abstract
This document presents the development of a new service, a new recycling center called "Happy Center" based in California, a hotspot for environmental issues. This company, which specializes in the recycling of electronic equipment such as mobile phones and computers, collaborates with special nonprofit organizations such as Wildcoast and Oceana.
We have developed in different steps a strategy to set up an advertising campaign to promote the recycling center. Initially, we saw the different opportunities and threats involved in such a new service with the help of a SWOT analysis.After having determined the main objectives of the service launched, we determined the main targets of our service in order to develop the advertising campaign via our advertising and communication department. Through a Marketing Mix analysis, we have seen how the service will reach the target in terms of the media and non-media. We conclude this topic by fixing a budget with a proposition of an advertising campaign for our recycling center "Happy Center".
