Abstract
During the second year in INSEEC Paris, we, the students have to fulfill a three month training period in a foreign country in a commercial function or any other function allowing us to ameliorate English, Spanish or the German language in order to have a concrete approach of foreign experience. Unfortunately, because of the 'Grippe A', I did not perform my training in Mexico, as it was planned. So, I had to apply in France at the last moment. Finally, I performed my training period in Safety Matic, a company expert in emergency lighting. Recently created by a specialist in fire protection, the Safety Matic Company confirms its expert testimony and its reactivity by the confidence granted by the continuous increase in it's customers. The company proposes to professional customers, a global offer for the lighting systems safety in order to equip the private buildings as well as the public ones. I was in charge of the analysis of competition on the current products, management of the marketing projects in relation to the engineering team, external people receiving benefits and customers in France.
Extract
[...] This first experiment in relational marketing did nothing but consolidate the idea that I definitively wish to evolve in this field. However, I am conscious of the reality of things; I mean that there exist from now on various fields of marketing and that CRM is only one small component. I see my professional future evolving in this field, it does not remain more that to define the sphere of activity in which I wish to work. Bibliography SITE INTERNET SAFETYMATIC.FR BROCHURE DE L'ENTREPRISE : SAFETYMATIC, le spécialiste de l'éclairage de sécurité. [...]
[...] The courses followed at INSEEC in direct marketing were to me of an invaluable utility and allowed me to conclude my missions. Thanks to this training course, I could develop my autonomy and know to manage priorities during the days when the director was in displacement. I could take confidence in me and make choices by proving that they were appropriate to the current situation. What I brought to the company SAFETYMATIC is a young company that does not have true service marketing. [...]
[...] The company The operation of SAFETYMATIC Safetymatic is a French company whose seat is based in Chelles (77). Structure with human size, Safetymatic guarantees to its customers a great reactivity and the know-how of qualified technicians, trained with the last evolutions as regards protection thanks to partnerships with the manufacturers. . The company proposes to professional customers a global offer for the lighting systems of safety (distribution, installation, checking): - Technical study - Distribution (produced stored permanently) - Setting of autonomous blocks and central source of emergency lighting - Fault finding on the lines of disturbed remote controls - Maintenance of the autonomous blocks and central sources - Recycling of the autonomous blocks, batteries, lamps fluorescents Some achievements of the company The company has three departments: - The distribution department - The installation department - The maintenance department These three departments work together in order to provide the best offers to customers. [...]
[...] Therefore, Safetymatic could reveal a new facet of its competences in term of client relationship. It is this field which the leader wanted to develop with me through this training course. Indeed, since he was on the ground and at the same time he dealt itself with all that was administrative, he did not have time to implement a true sales strategy. Conclusion This concrete approach of a young firm in emergency lighting, as well as the discovery of all functions that are appropriate to this kind of firm allows me to understand the daily work of a company owner. [...]
[...] I implemented a first approach of development of consumer loyalty customers with the basic tools of CRM. I think that I brought a new vision to the company by founding a true step of development of consumer loyalty and approach customer. This allows the company to emphasize itself towards customers that tend to change easily of suppliers for this kind of service. Thanks to the various tools placed at my disposal by Mr. Aurenge, I allowed the company to be distinguished compared to his competitors that in term of size are very threatening for SAFETYMATIC. [...]
