Extract
[...] The possibilities of escape, projection, identification, and imitation expand, and acceptable identities abound. According to Galluzzo, while part of humanity is chained to production, the other is devoted to consumption. Those who see goods accumulating in their home feel that their power over things is growing. The market swells, it is increasingly flooded with objects and images: the more it develops, the more the impression of an infinite availability of things strengthens among the consuming minority. The rapprochement of man and merchandise reaches its climax, so that the new stage of the process of commodification, the inexorable horizon, appears as the fusion of man and merchandise. [...]
[...] Definition of Collaborative Consumption and Associated Concepts. In: Alain Decrop ed., Collaborative Consumption: Challenges and Issues of the New Sharing Society (pp. 31-54). Louvain-la-Neuve: De Boeck Supérieur. Nikos Kalampalikis (2019). Serge Moscovici: Psychology of Social Representations ffhal02091985 Lo Monaco, G. & Guimelli, C. (2008). Social Representations, Consumption Practice and Level of Knowledge: The Case of Wine. International Journal of Social Psychology 35-50. https://doi.org/10.3917/cips.078.0035 Brunot, S. [...]
[...] François, A. & Valette-Florence, P. (2006). Better understanding the socially responsible consumer. Marketing Decisions 67-79. https://doi.org/10.3917/dm.041.0067 Özça?lar-Toulouse, N. (2009). What meaning do responsible consumers give to their consumption? An approach through life stories. Recherche et Applications En Marketing (French Edition), 3-23. https://doi.org/10.1177/076737010902400306 Moati, P. [...]
[...] Thus, a compulsive buyer (who buys chronically, sometimes in a state of addiction), an impulsive buyer (who regularly feels an urgent and intense need to buy), and a 'collector' (who buys objects to satisfy a specific passion) can be distinguished, the 'hoarder' (who buys excessive amounts of certain types of items and stores them without even knowing where to put them), the obsessive buyer (who has an excessive interest in a particular category of items) and the possessive buyer (who buys repeatedly certain categories of items according to specific criteria). 2. The social comparison cycle linked to overconsumption The theorization of the field of study around social comparison finds its foundations in the work of Serge Moscovici (1961) (Nikos Kalampalikis, 2019). 10 According to Lo Monaco, G. & Guimelli, C. (2008) 11, the main function of social representation is to enable an understanding of the world, which requires the implementation of simplifying cognitive processes. Based on this theory of social representations, researchers have proposed several approaches. [...]
[...] The 'identitarian' proximity is defined through the notion of consumer identity in relation to their act of consumption in a given cultural and temporal context. Consumption is a significant act in which the consumer will seek the greatest possible approximation of their identity with the values they transmit through this consumption (Trentmann, 2008). A typology has emerged strongly in recent years, that of the responsible consumer. Despite the diversity of empirical research conducted since the work of J.C. Anderson and W.H. [...]
