Abstract
You are members of an advertising team at focus. Prepare an mondial advertising campaign for the product.
Communication/advertising of the Product ( next generation and luxury porsche 911, limited edition):
- the message
- the target + profile ( rich people…)
- the media : An hologram projection of our model with presentation during big cars evenments (international)
- other media : a visit of our factory by 4 international journalist that we choose
- only 1 car in fabrication in the factory
- we need pre sell all the cars (500) before start the production
- how persuade customer to pre buy all the car
- the key message, slogan
- timeline ( how long before start communicate)
