A poster by Wallonia, Belgium, promoting waste sorting and recycling through simple, iconic signs and a clear message.
Extract
[...] The plastic signs, used with simplicity on this support, allow to reinforce the importance of linguistic signs and to concentrate the reader's attention. - The linguistic signs are at the center of the poster, they support the communication message. Addressed in a familiar language, the expression 'putting your trash in the bin is simpler than' gives the feeling of a light and humorous tone. The simplicity of sorting is put in opposition with a list of universal daily actions for secondary school students. [...]
[...] Activities such as 'getting out of bed' 'catching the bus' allow to create a link with the listener who identifies with these actions. These linguistic signs facilitate the humorous message by relying on a shared action and gathering. The identification of a common trait among the target audience of the poster allows to create a readable and effective message encouraging action. The poster leads to think that waste sorting is a simple and impactful task to accomplish in a busy daily life. It relies on common gestures to encourage eco-responsible behavior from consumers. [...]
[...] The logo of the institution behind the communication, Wallonie plus propre officialises the message of the campaign by giving an institutional reference to the message. The Instagram icon, used in the text, also allows to address the young generation, it targets the users of the application. In this communication support, iconic signs allow to signify the communication theme. They are visible before the signifying elements and clarify the message. - The use of a yellow-orange color allows to attract the eye on the communication support and to clarify the subject, the 'waste' only word highlighted on the poster. [...]
[...] Our first support1 Our first support is a video for raising awareness about cancer prevention habits. Titled 'Make the right choice now you will thank yourself later', it presents the daily choices of a young man that will allow him to prevent the development of cancer. Published by the National Cancer Institute, it targets young generations with the goal of making them responsible for small preventive actions. Our second support2 Our second support is a communication poster produced by Wallonia, the southern region of Belgium. [...]
