Abstract
What this paper is going to analyze is the potential of 'Pet Food Delivery at Home'.
The idea is that this business should be specialized first in cats and dogs food and has to target the up-middle and up classes, especially in the "16th arrondissement" of Paris, where I live. Indeed, this residential area is very luxury and I could appreciate that lots of people take for a walk with their dogs. Moreover, a high number of old people who need animal company characterize this area. There is also a social aspect that has to be included inside the services that we will offer, in order to develop loyalty as well. One important aspect is that having domestic animals at home is becoming more and more widespread in France and this is a huge opportunity to challenge.
