Nestle monograph
Thesis - 10 pages - Economy general
Peter Brabeck of Nestle has championed global nutrition and well-being as the former adviser to Francois Mitterrand, but because the driver of the super tanker Swiss chocolate, showed his genius for growth. Nestle is indeed a multinational world leader in food both for humans as well as animals....
David Ricardo (1772-1823) - publié le 30/11/2010
Thesis - 7 pages - Economy general
David Ricardo was a prominent figure of his time. He participated in the great debates on the currency, the Corn Laws and so on. He associated with Smith and found numerous proposals that needed to be discussed. He published the 'Principles of Political Economy and Taxation' in 1817....
Why are foreign exchange rates of G3 (the United States, Japan, Europe) so unstable?
Thesis - 12 pages - Economy general
In 1973, Nixon unilaterally decided to break off all references to gold and to float the dollar to escape the constraints of the international monetary system of Bretton Woods which was becoming increasingly burdensome on the U.S. economy. This ended the system of fixed exchange rates, which had...
Strategies France must implement to stay a leader in the global wine market - published: 25/11/2010
Thesis - 3 pages - Economy general
Answers to a Questionnaire' is a short story which was written by James Graham Ballard, and published for the first time in the English literary magazine 'Ambit', in 1985. Ballard's style of writing is highly important to understand his works, he is a member of the 'New...
China, the 'auto'-mobile zone
Thesis - 10 pages - Economy general
China has long been regarded as the land of the bicycle. This Asian country is now a new Eldorado for the automotive industry. In 2005, China became the third largest producer of cars after the U.S. and Japan, and the fourth largest market in the worldwide vehicle sales. Within a span of a few...
Business success in Chile
Thesis - 11 pages - Economy general
For many, Chile still evokes the military dictatorship of General Pinochet, the repression and violence that caused 17 years of tyranny. Yet the return to democracy has made it possible to rediscover this beautiful though often misunderstood country. This thin strip of land, nearly 4300 km long,...
The Role of Logistics in Sustainable Development
Thesis - 7 pages - Economy general
In 1987, the Commission of Brundtland focused on the concept of sustained development. This concept continued to serve as the central element of the Summit of Rio which took place in 1992, and gave rise to the view that 'sustainable development is development which makes it possible for the...
Feasibility of Proposed China-Australia: Free Trade Agreement
Thesis - 6 pages - Economy general
It is believed that it would be highly beneficial for the Australian Government to sign a Free Trade Agreement (FTA) with China. The negotiation of an FTA is a potential win-win situation for both Australia and China. Australia and China share a strong and rapidly mounting economic and trade...
China in the global economy: A fast growing export country - published: 08/10/2010
Thesis - 4 pages - Economy general
The economy of China is particularly interesting to look at, because China was still over two decades ago a very poor country, whose planned economy didn't allow any improvement for its citizens' standards of living. But after a series of reforms oriented towards the market and initiated by Deng...
E-business, three case studies : Spreadshirt, Bigadj.com, Emusic.com - published: 08/10/2010
Case study - 8 pages - Economy general
Case 1 - Spreadshirt.net is a new website which allows to create its own shirts, apparels and to personalize a lot of items (mugs, aprons, bags, etc..). It is a German company which received several prizes for its business idea (for instance, the Hewlett Packard Business Innovation Award 2004)....
To what extent the Fair Trade can move from a niche market to the mainstream and sustainable business?
Tutorials/exercises - 47 pages - Economy general
“This is the moment when we must build on the wealth that open markets have created, and share its benefits more equitably. Trade has been a cornerstone of our growth and global development. But we will not be able to sustain this growth if it favors the few, and not the many. Together, we...
Globalization: Knowledge-based economy in Europe
Tutorials/exercises - 31 pages - Economy general
It is a fact that today's European economy is strongly impacted by globalization. European firms have the opportunity to go to the global market. In order to be successful and to achieve a local and international development, those companies have to adapt and to reinvent their strategies. The...
What accounts for differences in the ownership structures among advanced industrialized countries? What are the leading theoretical perspectives? What are their strengths and shortcomings?
Thesis - 8 pages - Economy general
Corporate governance is a topic which is becoming more and more discussed in international business academia; there is still intense debate amongst leading theorists about the key issues concerning ownership structuring differences . Corporate governance and ownership structures are two separate...
Economic protectionism: A continental comparison
Thesis - 6 pages - Economy general
Abstract: This paper analyses some of the occurrences of economic protectionism against M&A in Europe and North America. It attempts to rationalise the protectionist actions taken by countries within these continents by linking the causes of protectionism to the current wider issues in...
China and India- the most powerful success stories of this century - published: 29/09/2010
Market study - 9 pages - Economy general
Indians have woke up: The birth of a giant: As everybody speaks about China and about its growth, India is now giving a good economic potential, maybe better than China for the long term. India, like China, is accumulating performances. India is following China's way according to what the...
Management of Starbucks to Enter New Foreign Markets - published: 29/09/2010
Case study - 12 pages - Economy general
Starbucks is a company that is already 23 years old, and has been working internationally for 14 years. Starbucks is a Seattle, Washington- based coffee company. It buys, roasts, and sells whole bean coffees and coffee drinks through an international chain of retail outlets. From its beginnings...
Asian Pacific Business - Malaysia
Market study - 7 pages - Economy general
The world has seen the most important economic growth since the end of the Second World War in the region of East Asia. This incredible economic phenomenon had emerged more particularly in Japan during the 1950s. This trend has been followed later by what is known as the four dragons: Taiwan,...
The World Trade Organization (WTO) - successes and failures
Essay - 6 pages - Economy general
In order to make the world trade as free as possible, the World Trade Organization (WTO) relies upon principles. Firstly, the non-discrimination principle ensures that no country benefits more from trade than another country. The WTO wants to promote equality among the members. Moreover, the...
Starbucks Coffee in China - published: 29/09/2010
Case study - 13 pages - Economy general
Because of the globalization phenomenon, people living in emerging countries have new expectations and needs. That's why big companies are developing their offers on the global scale in order to tempt these potential customers, increase their recognition and gain market shares. However,...
What effects does globalization have on emerging markets? - published: 29/09/2010
Essay - 3 pages - Economy general
Following the abandonment of the Bretton Woods system in 1971, the US and Great Britain started to spread their market-oriented policies leading to what we call today, globalization. The European Commission defines globalization as 'the process by which markets and production in different...
How Can Outsourcing to Emerging Markets Be Used to Gain Competitive Advantage? - published: 29/09/2010
Essay - 4 pages - Economy general
Since the fall of the Berlin wall in 1989, the world has become more globalised than ever (Global Policy, 2003). This globalisation has changed the world and especially the economic and business structure of emerging countries. Outsourcing is ‘a contractual delegation to an outside...
The Impact of the Global Economic Recession on the Emerging Markets - published: 29/09/2010
Essay - 4 pages - Economy general
Developed countries are facing our today's global economic recession with difficulties like the previous financial crises. Are Emerging economies undergoing this crisis differently? According to Minsky and his readjustment of Fisher's theory, today's subprime crisis which affects the...
New economic geography - what does it imply? - published: 29/09/2010
Essay - 2 pages - Economy general
An economy is a set of human and social activities and institutions related to the production, distribution, exchange and consumption of goods and services. Thus, it corresponds to the organized way a society provides for the wants and needs of its people. In a global context, there are different...
Should Lipton leaf tea enter the Brazilian market? - published: 29/09/2010
Market study - 60 pages - Economy general
Western Europe, Lipton's biggest market, shows a poor growth outlook in the tea market. The brand and other tea brands of Unilever are also present in other markets where the sales outlook is better, but are almost absent in Latin America with a unique presence in Chile. Nevertheless, this market...
The Euro: Costs & Benefits for France
Essay - 3 pages - Economy general
On the 1st of January 1999, the euro went into circulation as a common currency for eleven of the fifteen European Union countries, with Greece joining in 2001. France joined in 1999. The ratification of the Maastricht treaty in November of 1993 provoked the creation of the European Monetary...
The Yuan under the pressure of the International Community Should we revaluate the Yuan? - published: 29/09/2010
Essay - 65 pages - Economy general
In three decades, China has transformed from an economy based upon agriculture (low effective and auto centered) to an economy based upon mass industry and export. The wish of Xiaoping to open the country is completely reached (on an economy level) but his wish to develop China from the inside by...
What are the common classical liberal assumptions about human rights and how are they criticized by Proudhon, Marx, Engels, and Bebel? - published: 29/09/2010
Essay - 3 pages - Economy general
The United States declaration of rights proclaims three main rights: right to life, liberty, and pursuit of happiness. They are perceived as intrinsic to human beings. These principles were built in opposition to the monarchy and were supposed to ensure the people their rights, in the sense of...
Phillips and Young - the common critique of liberalism and the divergence of views on democracy, the equality and rights - published: 29/09/2010
Essay - 2 pages - Economy general
Our modern society has been solidly founded upon liberal principles; the Enlightenment constitutes one of the most influential political ideas in the nation-building process. Nevertheless, some criticism has emerged as our society seems to fail to provide all its citizens political equality....
Strategic Analysis of Aer Lingus - low cost airline
Case study - 7 pages - Economy general
This analysis has been made to show the various key points that define Aer Lingus as an organisation, which results in choosing the most adapted strategy when they are in a difficult phase. The airline industry is currently facing the consequences of the global economic crisis, i.e. higher...
North American Free Trade Agreement (NAFTA) and its consequences - published: 29/09/2010
Essay - 5 pages - Economy general
The agreement NAFTA (North American Free Trade Agreement) defines a free trade area of 430 million inhabitants trained by the United States, Canada and Mexico. Signed by the presidents of these three countries on October 7th, 1992 in San Antonio (Texas), the treaty came into effect on January...
