Technological Innovation in Sports: Boosting Economic Growth

Extract

[...] Then, it values sports broadcasting rights more highly for TV broadcasters. Indeed, a wider audience makes these rights even more attractive to advertisers seeking to target a large audience. Finally, it stimulates global advertising revenue, whether it is event sponsorship or the sale of sponsorship spaces during media broadcasts. Thus, by making the spectacle more engaging, technological innovation allows for the amplification of the entire economy generated by this cultural and media industry that professional sports has become. III. Innovation promotes sports practice and its indirect benefits on growth In addition to its direct economic returns, sports practice presents significant indirect benefits for growth through human capital. [...]

[...] Innovation makes sports more attractive and contributes to stimulating its industry Technological innovation applied to sports contributes to improving the experience of spectators and viewers. For example, ultra-high-performance 360° cameras offer a more immersive television spectacle. Similarly, augmented reality technologies allow for the enrichment of the broadcast by adding statistics or virtual field boundaries. These innovations enrich the sports spectacle. In addition, connected data and sensors provide access to a multitude of real-time, individualized statistics, allowing fans to follow in real-time the performance of their favorite athlete. [...]

[...] In addition, technological innovation applied to sports also has the effect of simplifying and making physical practice more fun. Mobile coaching apps now accompany the beginner athlete, offering training adapted to their level and goals. Similarly, virtual reality opens the way to new ways of practicing from home, in addition to or in place of club practice. These innovations facilitate access to sports everywhere and at all times, overcoming barriers such as lack of time or equipment. By making practice simpler, more personalized, and more enjoyable, technologies thus promote the development of sports practice in general. [...]

[...] In addition, innovation contributes to strengthening the economic attractiveness of sports by improving the spectacle and fan experience. This allows for amplifying the financial returns of this thriving sector. Finally, innovation facilitates the development of sports practice in a playful and inclusive way. By stimulating human capital through physical activity, innovation in sports thus contributes to the economic benefits of a society in better physical and mental shape in the long term. In short, technological innovation applied to sports therefore contributes positively to general economic growth. [...]

[...] How technological innovation in the world of sports promotes economic growth? - Grand Oral Introduction The Tokyo 2021 Olympics were marked by numerous technological innovations. Whether on the track, in the stands or behind the scenes, technological advancements transformed the experience of athletes and spectators. This global event perfectly illustrates the growing role of innovation in the world of sports on economic growth. By technological innovation, we mean the introduction of new technologies or techniques in a given field. These innovations generally aim to improve existing products, develop new markets, or optimize production processes. [...]