Abstract
"China has new and efficient factories, an abundance of cheap labor and a willingness to use cutting-edge, lean management approaches in their facilities. This drives costs down substantially while offering reasonable quality." Whereas China is the perfect place to manufacture and sell slashed priced product to the growing Chinese middle class, consumer's expectations and purchasing patterns make the establishment of the product and price strategy complex. Growing competition and betting on quality or on price do not seem to be the only choices offered to marketing managers.
