Abstract
This business report deals with the difficulties in the establishment of Swedish/German Company "Kunstwerke" in China. The aim of this report is to give as many solutions and recommendation as possible, to ensure the good setting up of Kunstwerke. It will allow the readers to understand the culture of Chinese people, the differences that it generates from a trade point of view, and how adapt their self as much as possible to the Chinese market. Thus, this report will be essential for an efficient establishment in China. Our business report will be centered on three important axes. In fact, the first part will be dedicated to the comprehension of the problems incurred in China. The second part will tackle the different objectives and constraints with which the company will be confronted. The third part will put in place different steps in order to take decisions and to resolve problems. At the end of the report, a recommendation will be give to Kunstwerke to make their establishment easier. Thus, it will allow the company to begin on a strong foundation and to be the more effective in the Chinese market.
