Abstract
The idea of choosing this particular market for our study is of course mainly due to the long history and passion for Wine in France. As a matter of fact, we wanted to have a better understanding of the Wine Market in China so as to study the opportunity of creating a Business there. Through this essay, we are going to present a quick but comprehensive overview of the Wine Market in China. That means we will not only focus on the Wine produced in China, but also on the foreign competitors. The structure of this essay is quite simple. In the first part we will analyze the market, for example in terms of size using relevant figures in order to have a better understanding of the market, and see what trends come out of it. In a second part, we will look at the question "Who are the key actors and distributors?" Vs. the Rest of the World: In the Third part we will focus on the question "How to market and distribute wine? And fourth and last part we are going to do a SWOT analysis since it is a very useful marketing tool when it comes to summarizing a complex situation such as the Wine Industry in China. This market is facing numerous issues it also presents a lot of opportunities and should rise sharply in the next few years.
