Abstract
While general elections are scheduled for May 2010, the three major candidates are ready to fight to win the elections. Moreover, the UK is facing difficult social and economic contexts. Besides, due to Thatcher's liberal politics which was very criticized in the 1980s and seeing the two last elections, we could think that people are sick of capitalism. Nevertheless, the polls are more than ever predicting a possible Tories victory. In this context we will see what tools each party is using and by each politician in order to win the general elections.
