Abstract
In every day life and more especially in business and negotiations, it is important to understand the different cultures and their particular characteristics to be a good manager or negotiator. By having competent knowledge in cross-cultural communication,international businessmen will have an advantage over their competitors.
In this paper, I will focus on the three following countries : Egypt, Greece and Brazil. Located on three different continents, it is not obvious that these countries have a lot in common as far as cultural behavior is concerned. But surprisingly, Egypt, Greece and Brazil tend to have very similar forms of customs and practices in business. Generally speaking, they have a tendency to be group-oriented, with a big sense of belonging but to leave room for individuality at the same time and trust, honesty and politeness appear to be strong values.
To understand their cultural behaviors, we will see in the first section of the paper how the citizens of these countries usually communicate, the different ways of meetings to be able to discern how they negotiate and how agreements and contracts are made.
