PESTEL Analysis - The electric car market
Case study - 4 pages - Automotive marketing
An electric car is made up of one or more electric motors which are usually powered by a battery. The goal of manufacturing these vehicles is to reduce the carbon footprint. But the idea of the electric vehicle does not date from today. In 1834 Thomas Davenport, an American...
Porter's diamond 5 forces : Stellantis, an automotive company
Case study - 5 pages - Automotive marketing
Stellantis is an automotive company founded very recently, on January 16, 2021. It is the result of the merger of car manufacturers FCA and PSA. It is, therefore, a global manufacturer that brings together more than ten brands (Chrysler, Dodge, Jeep, Opel, RAM, Citroën, Abarth, DS Auto, Peugeot,...
Limited perspectives for electric cars: Auto industry facing new challenges
Case study - 12 pages - Business strategy
The Earth is warming up. This assessment has been highlighted by numerous scientists for several decades and is currently one of the main concerns all around the world. Even if the causes are not objectively acknowledged, the fact is unquestionable: During the 20th century, the average...
International Marketing Plan for a French car manufacturer, Renault: The launch of an electric car in the United States market - publié le 30/11/2011
Market study - 9 pages - Services marketing
Renault makes it clear on its website; that they have the ambition to be the first carmaker to offer zero emission cars to use, accessible to everybody. Electric cars are the ultimate answer to current problems related to environmental issues and noise pollution in cities. Technical...
International Marketing Plan for a French car manufacturer, Renault: The launch of an electric car in the United States market
Market study - 9 pages - International marketing
Renault makes it clear on its website; that they have the ambition to be the first carmaker to offer zero emission cars to use, accessible to everybody. Electric cars are the ultimate answer to current problems related to environmental issues and noise pollution in cities. Technical...
International marketing plan for a French car manufacturer "Renault" in the US market
Case study - 10 pages - Business strategy
In this assignment we'll put together an international marketing plan for the launch of an electric car by the French car manufacturer Renault in the US market. I chose Renault because it's the French company which is the most in advance in the field of electric cars. Indeed,...
L'achat responsable, vecteur de croissance ? Responsible purchasing, a direct way to growth ?
Thesis - 30 pages - Business strategy
L'achat responsable, vecteur de croissance ? Responsible purchasing, a direct way to growth ?
Limited perspectives for electric cars: Auto industry facing new challenges - publié le 07/03/2011
Case study - 12 pages - Business strategy
The Earth is warming up. This assessment has been highlighted by numerous scientists for several decades and is currently one of the main concerns all around the world. Even if the causes are not objectively acknowledged, the fact is unquestionable: During the 20th century, the average...
International marketing plan for a French car manufacturer
Case study - 10 pages - Brand management
In this assignment we'll put together an international marketing plan for the launch of an electric car by the French car manufacturer Renault in the US market. I chose Renault because it's the French company which is the most in advance in the field of electric cars. Indeed,...
A ban on combustion engines in favor of electric motors: is 2035 too ambitious a deadline?
Dissertation - 29 pages - European union
The purpose of this work is to study the consequences of the EU's 2022 agreement on the end of combustion engines in new cars from 2035. Indeed, in the midst of an environmental crisis marked by global warming and following the 2015 Paris agreements, consecutive to COP 21, the EU launched a...
Tesla's Strategy for Electric Vehicles
Case study - 5 pages - Marketing theories
Tesla, Inc., under the leadership of CEO Elon Musk, has played a pivotal role in the automotive industry's shift toward electric vehicles (EVs). Tesla's approach has included not just the production of electric cars but also a comprehensive strategy involving battery...
The launch of Toyota green car in France : the Prius
Market study - 22 pages - Automotive marketing
The automobile market is facing a serious crisis, and Toyota must keep its share of the market and develop new products to reach new customers. The Toyota Prius is a fully hybrid electric car developed and manufactured by the Toyota Motor Corporation. It was sold first in Japan in 1997 and...
Oil depletion and use of vehicles: what are the alternative energies?
Essay - 14 pages - Ecology & environment
In our modern society, oil is omnipresent in our habits and plays a significant role. It has several stakes in economical, political and strategic fields. Indeed oil is considered as the best energy source because it is easily extracted, stocked and transformed. Moreover, its energy yield is very...
The company Renault and the consideration of environmental issues in its production - publié le 29/09/2010
Case study - 39 pages - Business strategy
Renault was founded by Louis Renault and his brothers in 1898. It is a familial and traditional company that made a name for itself through the years, different periods and centuries. Indeed, Renault's group went thought two wars and an economic crisis, and by always adapting its strategy and its...
SWOT Analysis - General Electric
Case study - 5 pages - International marketing
Sometimes confused with the English company General Electric Company (GEC) or with the French company General Elektriks, General Electric (GE) is an American company born from the merger of Thomson Houston Electric Company and Edison General Electric Company in 1892....
The Hybrid Car Phenomenon
Case study - 34 pages - Ecology & environment
With the rise in oil prices and the high-profile launch of the Toyota Prius in Europe, the hybrid has gained an unexpected notoriety, even though its operation is often poorly understood. It appears that hybridization is probably a key technology in the medium and long term. Indeed, the question...
Communication Strategy for San Diego Gas & Electric (SDG&E)
Case study - 3 pages - Communication
San Diego Gas & Electric (SDG&E) is a renowned energy utility that caters to the needs of the 3.4 million customers in the greater San Diego and southern Orange County regions in California. For the company to distribute electrical and gas energy and push the upgrade of infrastructure,...
Electric Vehicles: Progress and Challenges
Market study - 9 pages - Automotive marketing
This report provides a comprehensive understanding of the development of electric vehicles, highlighting progress made and challenges that remain in the energy transition.
The company Renault and the consideration of environmental issues in its production
Case study - 39 pages - Business strategy
Renault was founded by Louis Renault and his brothers in 1898. It is a familial and traditional company that made a name for itself through the years, different periods and centuries. Indeed, Renault's group went thought two wars and an economic crisis, and by always adapting its strategy and its...
Oil depletion and use of vehicles: what are the alternative energies? - published: 15/01/2009
Essay - 13 pages - Journalism
In our modern society, oil is omnipresent in our habits and plays a significant role. It has several stakes in economical, political and strategic fields. Indeed oil is considered as the best energy source because it is easily extracted, stocked and transformed. Moreover, its energy yield is very...
General Motors - Strategic management plan - publié le 07/03/2011
Case study - 8 pages - Business strategy
The development of the automotive industry is probably the biggest revolution of the twentieth century along with Internet and telecommunications. Motor cars were invented in 1769 but we had to wait until 1890 to hear about the word "automobile". Since then, many car companies were born; cars...
Transportation and strategic distribution
Essay - 11 pages - Logistics
Urban logistics is a major issue for both the logistics industry and transportation systems. The noise in cities is becoming a real issue, especially for people living in bars or shopping areas. Why today, more than never, we hear about people complaining about noise. Several reasons could...
General Motors - Strategic management plan
Case study - 8 pages - Business strategy
The development of the automotive industry is probably the biggest revolution of the twentieth century along with Internet and telecommunications. Motor cars were invented in 1769 but we had to wait until 1890 to hear about the word "automobile". Since then, many car companies were born; cars...
Marketing Sociétal
Course material - 12 pages - Marketing theories
Le Marketing et la publicité sont au service de l'économie. La pub a une fonction artistique et créative mais ce n'est pas pour autant que la pub fasse partie du domaine de l'art, Sa fonction principale c'est faire vendre les B et S. Une autre vision rétrograde voit que la...
Electric Cars and the Economics of the Automobile Industry
Case study - 3 pages - Business strategy
One of the main themes of the contemporary society is environmental conservation. There has been a consensus that the rates of emission of pollutant need to reduce as well as the value of sustainable development and reduced reliance on fossil fuel to reduce the volume of carbon emissions to the...
Renault launch its new 100% electric car in the US: The Twizy
Case study - 14 pages - Business strategy
The proactive motivation for Renault to move in the US is to increase the demand. The group has the capacities and competences to produce enough vehicles for both Europe and United States. They also have the skills to produce a technological and quality car concept. This kind of vehicle is only...
General Electric
Case study - 3 pages - Business strategy
General Electric has been building market share based on a brand name that is associated with the company. This brand name has become so popular that it can be found on in most households. As the world's largest company, General Electric achieved consistent growth in sales....
Reva: The Indian electric car
Case study - 22 pages - Business strategy
REVA electric car company is a joint venture between the Maini group and AEVT Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEVT to design and develop key components for the REVA. Today, Maini is a multi-product, multi-division...
General Electric's product differentiation strategy
Market study - 3 pages - Services marketing
Throughout the course of its development, General Electric has undergone a number of changes. While many of the changes have been quite overwhelming for the organization—such as when Jack Welch took over in 1980 and drastically downsized the organization—the end result has been...
Industry Analysis: The Lincoln Electric case
Thesis - 8 pages - Management
The Lincoln Electric Company is a monument in its own right; the company started in 1895 and currently holds 40 percent of the U.S. welding market. Brothers John and James were Partners throughout most of the company's history. John designed and engineered while James managed operations....
