Strategy analysis of two brands of L'Oreal and Henkel
Case study - 33 pages - Services marketing
The cosmetic market is a market that affects us all closely, with a more pronounced attraction for some people. In fact, the cosmetic cover a wide range of products: hair care, skin care, fragrance, makeup etc. In short, everything related to health and beauty. The cosmetics market has...
Analysis of the care product market for men
Case study - 5 pages - Services marketing
Introduction The first cosmetics product for men was developed in 1985 at the laboratory of Biotherm. L'Oreal was 17 years ahead of its main competitors (such as Vichy and Clarins) when it launched first products for men accompanied by the revolutionary slogan: "Men have skin, this is new." Now...
L'Oreal and its conquest of China
Case study - 27 pages - Services marketing
Since its creation almost a century ago by the French chemist Eugene Schueller, L'Oreal has always been at the forefront particularly on the sectors of of dermatology, pharmacology and cosmetics. The group has implemented its know-how and expertise to emerge as the leader in cosmetic business...
The automotive industry in the world
Case study - 5 pages - Automotive marketing
On a global scale, the automobile industry can go so far as to produce more than 60 million cars per year, both for passenger vehicles and for those destined for any other use. The current trend is such that China dominates the industry in almost every aspect. In fact, it abounds...
How can technology be used by the financial services industry to boost the development of cross-border payments and trade in the ASEAN region?
Sectorial analysis - 2 pages - Finance
ASEAN's financial services industry needs to be supported by technology to increase its competitiveness. The future of this industry depends on one hand on the development of cross-border trade in the ASEAN region, and on the other hand, on the development of the means of...
What is the impact of the Diesel gate on the German automotive industry?
Case study - 3 pages - Automotive marketing
This paper aims to assess the consequences of the scandal of the German automobile industry. The Diesel gate exposed the morally dubious actions of the VW group in the world, and some might say that this resulted in a drop of sales for the German car manufacturers. The group has, however,...
KPIs in the Music Industry
Case study - 2 pages - Communication
Overall, the media industry is unstable due to its fragile KPIs : it is constantly changing, evolving, and each industry must adapt to its customers. That means that both challenges and opportunities are numerous and can either lead to the failure of a company, or to its success,...
UK Retail Fashion Industry Report - Missguided
Case study - 6 pages - Fashion and ready to wear marketing
While Missguided, which operates in the UK retail fashion industry, has managed to achieve competitiveness in the global fashion retail industry, its long-term survival and success is dependent on its effectiveness in responding to market changes. Gavinelli (2016) notes that...
Racial and beauty stereotypes
Essay - 2 pages - Sociology & social sciences
Several debates will forever be etched in the history of America. One of the most defying debates surrounds beauty. It is often argued about in magazines, on television, and online. Despite the multiple debates, several stereotypes regarding beauty exist. The argument transcends...
Environmental sustainability of events
Tutorials/exercises - 7 pages - Educational studies
In this report the author aims to educate the readers regarding environmentally sustainable event management. The author believes that in today's trend it is very important not only for event managers but also people from all other sectors to think about our environment and how our day to day...
The German Automobile industry: case study
Case study - 23 pages - Automotive marketing
The main content of the essay concerns the Automotive industry. The essay is divided into three sections. First, section one is concerned with the German Automobile industry, combining with PEST and Porter's 5 forces analysis tool, which measuring the competitiveness of the...
The world of luxury: The challenges of modernity
Dissertation - 41 pages - Services marketing
In this excerpt from the Spleen and Ideal, part of the collection of poems Les Fleurs du Mal, Baudelaire offers us a journey into a world where luxury blends with peace and pleasure. His words describe a world of luxury: "shining", "rare", "rich", "smooth", "leisure", "beauty,"...
International Journal of Academic Research in Business and Social Sciences, Employee Turnover in the Hospitality Industry Using Herzberg's Two-Factor Motivation-Hygiene Theory - Bettye L. Holston-Okae and Richard Mushi (2018) - The Impact of Motivation on Employee Turnover in the Hotel Industry
Text commentary - 3 pages - Micro-economy, job-unemployment
Employee turnover in the hospitality sector is one of the issues influencing the organization's effectiveness and ensuring financial stability. However, the importance of motivation compared to other determinants regarding team member retention becomes more pronounced. A driven workforce...
Technology Industry in India
Case study - 5 pages - Economy general
To begin with, we will talk about the history of India but without going too far back in time because what we are interested in is the part of the history that still has a significative impact on the current socio-economic situation which leads the Technology Industry in India including IT...
Analyzing the DuPont Ratios of India's Tire Industry: A Comprehensive Report
Case study - 8 pages - Business strategy
GDP increasing 7.4%, indicating people will buy more cars and thus use more tires, indicating a growth trend for the overall tire industry. The Tire Industry is growing up and this means more opportunities for incumbents. Indian tire makers have lobbied their government to increase...
Reflective entrepreneurial report: UK alcoholic industry
Market study - 11 pages - Catering marketing
For an entrepreneur to be successful in establishing a startup, it is important that they identify viable business opportunity/ies. The business environment is characterized by numerous business opportunities. All that an entrepreneur needs to do is to identify the business opportunity (Agbim,...
Discuss the main microeconomic environmental factors affecting the junior mineral resource industry
Case study - 5 pages - Educational studies
This report is to discuss the main microeconomic environmental factors affecting the junior mineral resource industry. To avoid confusion the report will concentrate on the junior exploration mineral industry versus the mining industry. The mining industry is directly...
Whaling during the 19th Century
Essay - 10 pages - Journalism
The subject of whaling can hardly be discussed without a mention of Moby Dick, the maritime adventure novel by Herman Melville. Published in 1951, it tells the story of Captain Ahab, and his obsession with catching the “white whale.” Mythic in its titanic beauty, nothing serves...
Indian advertising: Perpetuating systems of gender, class and color
Essay - 4 pages - Services marketing
Advertising despite acting as a representation of a modern society which has the potential to erase social difference with is democratic spirit actually perpetuates hierarchies of gender, class and complexion. This paper will explore the growing bourgeois class and its ushering in of a huge...
Technical Innovations and Human Management in Global Industry
Summary - 1 pages - Management
This document analyzes three documents based on the subject of the effects of technical innovations and the methods of human management in global industry.
The use of parodies in advertising industry
Summary - 3 pages - Medias&communication marketing
The underlying argument linking the five documents is the advertisement industry or, to be more specific, the way in which parodies can be made of advertisements, how said parodies can subsequently be exploited for commercial or informative purposes, and how these so-called spoofs, can...
Walmart vs. Target: Comparative Analysis of two different public traded companies in the Retail Industry
Case study - 4 pages - Business strategy
Walmart and Target, two prominent retail giants in the United States, have distinct identities and strategies. According to the www.washingtonpost.com, « Target and Wal-Mart are, in short, the fraternal twins of American retail — sharing much of the same DNA, yet strikingly different »....
How does the Netherlands establish itself as a leader in the world agricultural market and food industry?
Case study - 7 pages - Business strategy
Agriculture is one of the most strategic sectors in the world today. In addition, the current circumstances linked to global warming require us to question ourselves more and more about new ways of farming to adapt to such a situation that none of us have known before. In addition to agriculture,...
The post-COVID-19 Automotive Industry - Challenges and Solutions
Sectorial analysis - 5 pages - Purchasing & supply chain
The Covid-19 pandemic has had a significant impact on all industries. While the tourism sector, as well as the aeronautics sector, has been particularly affected by the pandemic, several other sectors are also facing a similar crisis. This is particularly the case with the automotive...
Electricity/Energy crises of Pakistan and difficulties that it present to the management of textile industry Faisalabad
Case study - 40 pages - Management
Pakistan is an agriculture country and its main source of income is agriculture. Main cities like Karachi Lahore, Peshawar and Faisalabad etc. are industrial cities of Pakistan. Faisalabad is very famous for its textile industry and provides 25billion$ annual export earnings (Shah.S, 2013)...
Dance of the Happy Shades: And Other Stories - Alice Munro (1946) - Comparaison with Naomi Wolf's The Beauty Myth (1990)
Text commentary - 3 pages - Literature
The first text we study here is a story from Dance of the Happy Shades: And Other Stories, which was written by Alice Munro in 1946. From the beginning of the text, the protagonist explains that her mom spends all of her time working on sewing her daughter's dress for the dance. She spends...
Artificial intelligence in Healthcare Industry - A.I in Medical Technology : Medical Imaging
Dissertation - 35 pages - Management
Nowadays, we hear about artificial intelligence all around us and more specifically in the automotive, economic, computer and health sectors. The primary goal of artificial intelligence at its inception in the 1950s was to improve and extend human capabilities with machines (Pallanca O., and Read...
Bias in Healthcare Industry
Essay - 2 pages - Medical care & personal assistance
The trouble of bias in healthcare and its effect on the high-quality of care are a tremendous concern that impacts the fundamental ideas of the healthcare system. The iron triangle of healthcare, which accommodates access, price, and best, is regularly challenged by using the presence of implicit...
Impact of Nursing Shortage on the Healthcare Industry
Case study - 20 pages - Educational studies
The shortage of acute care nurses had been one of the primary concerns in the healthcare industry across the world. The issue created a substantial impact on the fitness activities efficiency in hospitals and healthcare centers. Several studies have shown that the nursing graduates...
Operations Management and Industry 4.0
Course material - 4 pages - Management
Ever since the Industrial Revolution and the development of mass production, organisations had to develop ways of managing the processes and factors of production. Operations management involves the management of all activities involved in the transformation of a range of inputs, such as finance,...
