Strategies of internationalization
Course material - 31 pages - Business strategy
Internationalization is generally defined as the intrusion of business into foreign markets and different economic geographies. This international presence can take many forms and be realized by several possible strategies. Indeed, if the internationalization of enterprises is unavoidable in most...
Analysis of E-business at Dell, HP and IBM
Thesis - 10 pages - Management
It is now recognized that new technologies, especially Internet access, tend to modify communication between the various players in the professional-consumer relationship. E-business (electronic business) is a broad concept that could be synthesized by the use of electronic means (especially...
Management and cultural aspects
Course material - 25 pages - Management
Human beings have needs in order to survive and the purpose of economic activity is to satisfy these needs by providing people with what they need. Such needs will vary from person to person because each person seeks different things at different times. Those who are poor would like to satisfy...
Prima Industries - Case analysis
Case study - 6 pages - Business strategy
The machine tool industry is not very concentrated; there are a lot of small and medium companies and only a few leaders. This implies for the actors of this industry such as Prima the need for special focus on the quality of the products delivered for obvious security reasons. It is a very...
Elon Musk: Visionary
Essay - 5 pages - Management
Elon Musk is the extremely successful founder of three companies: the reusable rocket firm, SpaceX, Zip2, which helped newspapers design community-based websites in the 90s, and X.com which bought the online payment system Paypal and sold it for 1.5 billion in 2002. Elon Musk inspires anyone...
For what reasons might MNEs cooperate with each other? What barriers are there to successful cooperation?
Thesis - 5 pages - Management
‘In a complex, uncertain world filled with dangerous opponents, it is best not to go it alone', (Ohmae, 1989). As globalization leads the world forward, national boundaries diminish and competition increases from less industrialized nations it becomes more and more difficult for firms to...
The Serious Game: Strategy and market analysis - publié le 13/02/2011
Case study - 20 pages - Business strategy
Mobiclic, MS Flight Simulator, NASCAR Racing, RollerCoaster Tycoon, Dance Revolution are all concrete examples of the explosive popularity of the serious games. Classified by their nature, they satisfy different needs. Mostly played by the young generation, these games are also a source of...
The Serious Game: Strategy and market analysis
Case study - 20 pages - Business strategy
Mobiclic, MS Flight Simulator, NASCAR Racing, RollerCoaster Tycoon, Dance Revolution are all concrete examples of the explosive popularity of the serious games. Classified by their nature, they satisfy different needs. Mostly played by the young generation, these games are also a source of...
DKNY (Donna Karan New York) Global Marketing Plan
Case study - 43 pages - Brand management
The Company DKNY is considering launching its new perfume "Delicious Night" in France. DKNY has already successfully launched the perfume in USA, Canada, and United Kingdom. The company is now planning to launch its product in other high-growth markets such as France, Italy, and Germany. This...
"Hiring spies": Privatization of intelligence activities
Essay - 9 pages - Political science
This quotation, which introduces Dana Priest and William M. Arkin's article in The Washington Post "A hidden world growing beyond control" - the first in a series of several articles investigating on the United States' intelligence community - seems to underline a very important and somewhat...
What tough economic times may mean for NASA
Essay - 8 pages - Services marketing
The recent economic downturn has put pressure on our government to decrease unnecessary spending. NASA is a vulnerable organization with discretionary funding that could possibly be slashed to save funds. The newly elected administration will decide NASA's future fate. President-elect Barack...
Optical wireless communication
Thesis - 7 pages - Electronics, mechanics, engineering & technology
Today's information economy depends on the transmission of data, voice and multimedia across telecommunication networks. Optical networks remain the most ideal medium for high-bandwidth communications for true connectivity. There are two distinct types of optical communications: Fiber optics...
American markets
Market study - 135 pages - Business strategy
This course explores the evolution of North and South America from a historical, political, cultural and economic point of view. However, given the number of countries which make up the two continents, this course is by no means a definitive guide of the Americas but rather, its goal is to...
The ethical problems linked to hostile acquisitions ? Example of Mittal/Arcelor
Case study - 17 pages - Finance
Since 2004, I have been particularly interested in finance and more precisely in the 'stock market world'. This is why I wanted a topic related to finance. My topic can be summarized in this sentence, 'The ethical problems linked to hostile acquisitions'. Instead of acquisitions,...
Managing international teams
Course material - 22 pages - Management
With an ongoing globalization of activities and companies, heterogeneity in companies' workforce has become a reality. Managing diversity has turned into a major challenge for companies' survival. As a matter of fact, large companies can no longer boast their national affiliation as the workplace...
A study on export performance, challenges and prospects of IT industry in India
Tutorials/exercises - 32 pages - Economy general
My dissertation titled “A study on Export Performance, Challenges and Prospects of Information Technology Industry in India” mainly deals with exporting performance Information Technology industry in India. It also deals with various problems faced by the IT industry and also...
Market analysis
Course material - 3 pages - Marketing theories
Age/Size/Structure of the population (the market of sewing machines is affected by the smaller size of families and by increasing women employment) - The ageing population has an influence on health budgets. - Social categories or/and average level of income (more unemployment : lower disposable...
Wireless communication: Global positioning system
Thesis - 7 pages - Electronics, mechanics, engineering & technology
GPS technology is one of the significant inventions of the twentieth century. GPS has become a popular device in western countries but has not yet reached the household of the common man in India. With globalization, GPS and its related technology have been unable to penetrate the heart of Indian...
Managing international teams - published: 29/09/2010
Essay - 22 pages - Management
With an ongoing globalization of activities and companies, heterogeneity in companies' workforce has become a reality. Managing diversity has turned into a major challenge for companies' survival. As a matter of fact, large companies can no longer boast their national affiliation as the workplace...
International trade finance- 2004
Case study - 220 pages - Finance
Entrepreneurs often mention « lack of financing » as the main reason why an interesting transaction was not pursued or why a project could not be completed, why a company could not sustain its growth rate or why it failed. However, there are always two sides to a coin and bankers, lenders and...
An analysis of the crisis in US economy
Thesis - 33 pages - Economy general
Until the early 21st century, developments in America seemed to contradict the thesis of "decline". The most famous example is that of Paul Kennedy, who predicted in 'Rise and Decline of Great Powers' (1987), the end of American hegemony. However, the early 21st century is marked by...
Customer Relationship Management (CRM) and e-Commerce
Dissertation - 56 pages - Economy general
The twenty first century has seen a lot of changes in the business world. New business models have been developed, networks have increased, and certain concepts have evolved and become indispensable. Before the arrival of supermarkets, people used to shop at their neighborhood grocery store. But...
The automotive market in Russia
Thesis - 20 pages - Economy general
"Russia will become the largest car market in Europe in the next two years”, said Carlos Gohsn (2008), CEO of Renault of France and Nissan of Japan. For both its macroeconomic and social policy reasons, Russia is growing. In 2007, all sectors of the Russian economy had seen steady and...
The traceability of A380 airbus
Case study - 8 pages - Electronics, mechanics, engineering & technology
Airbus aircraft manufactures, creates, develops, manufactures, sells and manages aircraft maintenance. Airbus Industrie was formed in 1970 as an economic interest group extending into the European level. The range of very large aircraft development has emerged recently with the A380. It is a...
Airbus -US and World Market
Market study - 10 pages - Business strategy
When American aircraft manufacturers were lobbying to prevent Airbus' entry into the American market, George Warde, a former president of American Airlines was appointed by Airbus to promote its fleet in America. By 1978, Eastern and Pan American World Airways, Inc. had decided to include the...
Social Issues in Computer Technology
Essay - 3 pages - Social, moral & civic education
One issue that Australians will be confronted with in the future is the privacy of the individual, in lieu of the proposal of computerizing personal medical records. Due to the fact that medical records hold highly sensitive information about what are possibly an individual's most intimate...
Learning and innovation: What is a learning organization?
Essay - 5 pages - Management
In this report I will try to explain what I know and understand about this topic: learning organization. After research about this subject, I am going to show you my personal idea with some examples from my work experience. I planned to start this essay by a definition of the learning...
Towards a European Defense?
Course material - 7 pages - International relations
The problem of a European defense system is not new: we remember the Brussels Treaty of 1948, which was a military alliance between GB, France and the Benelux countries, including a common European general staff which was stationed in Fontainebleau, until it was taken over by NATO in 1951,...
An empirical investigation of the relationship between dividend and price of shares of IT companies in India
Thesis - 4 pages - Finance
This paper attempts to identify the relationship between the price of shares and dividend policy of companies operating in global competitive world. So researcher has selected the most competitive and fastest growing industry of India which has given India the glory and proud through out the...
European Defense Industry Evolution
Essay - 8 pages - Modern history
The European defense industry underwent significant changes post-Cold War due to decreased demand, economic crises, and market liberalization, leading to restructuring and concentration.
