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10 janv. 2011
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Electronic Commerce and the Purchase Behavior of a French Consumer

Dissertation - 99 pages - Economy general

The purchase behavior of an individual can be broken down into several stages, which are determined by the purchasing individual, the product and the purchase situation. When the consumption pattern is weak, the perceived risk will be high. e-commerce also falls under the same framework....

21 juin 2010
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Electronic commerce in the European union: The case study of Premier tours ltd

Tutorials/exercises - 23 pages - Business strategy

Electronic commerce has emerged with the development of the new information and communication technologies, the Internet and the World Wide Web. This paper addresses the theoretical issue of the electronic commerce by introducing the main theoretical issues and...

21 juin 2010
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Research proposal - proposed title: The role of quality factors in electronic commerce

Essay - 4 pages - Business strategy

The unprecedented proliferation of the Internet and the World Wide Web over the last decade has increased the importance of electronic commerce. The research will present an exploratory study of the role of quality factors in electronic commerce in order the...

19 févr. 2021
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E-commerce Market Study

Market study - 5 pages - Digital & e-marketing

Electronic commerce, also called e-commerce, is the process of ordering items via the internet. In the early days of this type of business, transactions were done only by consumers who owned a computer, but with the advent of smartphones and digital tablets, sales increased...

10 août 2022

The necessary evolution of the large retail outlets to face the global rise of e-commerce

Case study - 7 pages - Distribution marketing

When talking about the segmentation of the retail market, we have categories such as supermarkets and hypermarkets, food and beverage stores, cosmetics and personal care stores, electronics and appliance stores, etc. Although the motor vehicle and parts dealers were the leading segment in...

23 juin 2021
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SWOT Analysis - eBay

Case study - 5 pages - Digital & e-marketing

Electronic commerce has not only taken a considerable place in the lives of consumers but also in those of businesses. In fact, in order to gain the loyalty of a clientele that is increasingly free to choose and, therefore, demanding, the latter have been forced to adapt and also to...

30 juin 2021
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Marketing Mix - Fedex

Case study - 5 pages - Services marketing

The delivery sector has grown considerably in recent years and arguably even more since the onset of the health crisis. In fact, in recent months, more and more consumers have placed orders during successive lockdowns, which has considerably increased the turnover of online stores, but also of...

22 sept. 2021

How can technology be used by the financial services industry to boost the development of cross-border payments and trade in the ASEAN region?

Sectorial analysis - 2 pages - Finance

ASEAN's financial services industry needs to be supported by technology to increase its competitiveness. The future of this industry depends on one hand on the development of cross-border trade in the ASEAN region, and on the other hand, on the development of the means of payment that exist....

21 févr. 2022

A comparison of PayPal, AliPay and similar payment systems - What were the success factors behind them? What are their challenges for success?

Sectorial analysis - 15 pages - Digital & e-marketing

E-payment or electronic payment is a means of conducting commercial transactions for the exchange of goods or services over the Internet. The focus on e-payment services that support B2C e-commerce transactions or P2P consumer-to-consumer electronic payments are innovations...

03 mai 2023

Amazon battles for slice of online gaming market - McGee Patrick (2020) - Amazon's study in the video game sector

Text commentary - 3 pages - Digital & e-marketing

The video game industry or video game industry is a sector of activity specializing in the creation and marketing of video games in the world. Existing since 1970 in the United States, this industry is becoming more and more popular in the world and whose largest firms are today mainly based in...

20 mai 2021
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Porter's Five Forces - Amazon

Case study - 4 pages - Distribution marketing

Amazon is an American e-commerce company based in Seattle, Washington, United States. It was one of the first large companies to sell products on the internet. Amazon has a very diverse product catalogue, including DVDs, music CDs, software, video games, electronics, clothing,...

10 janv. 2011
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E-commerce in Morocco

Market study - 56 pages - Economy general

Like Morocco, other countries began developing in Europe many years ago. Europe saw its history and its strategic geographic location taking an important place in world history. These international relations have to be aware of technological development. "The world today lives on civilizational...

16 janv. 2009
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E-Commerce in France compared to other developed countries

Essay - 11 pages - Economy general

Today the Internet might be viewed as having a huge market potential capable of covering the population of the whole world. This is why electronic commerce or E-Commerce is so attractive for many traditional businesses. E-Commerce consists of the buying and selling of...

10 janv. 2011
doc

Customer Relationship Management (CRM) and e-Commerce

Dissertation - 56 pages - Economy general

The twenty first century has seen a lot of changes in the business world. New business models have been developed, networks have increased, and certain concepts have evolved and become indispensable. Before the arrival of supermarkets, people used to shop at their neighborhood grocery store. But...

26 mai 2009
doc

E-commerce and the ready-made garment industries

Dissertation - 40 pages - Business strategy

Electronic Commerce is the conducting of business over the web. It typically involves three broad steps. First, a person uses the web to collect information to decide which product or service to purchase. Second, the person transmits payment information (such as a credit card...

15 janv. 2009
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The role of e-commerce within the global economy

Essay - 3 pages - Economy general

Nowadays, the business world is driven by two economic trends: globalization and the adoption of information technologies. Those changes are entirely linked. “Technology is both driven by and a driver of globalization, as both forces continually reinforce one another” (Bradley et al.,...

23 juin 2021
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SWOT Analysis - PayPal

Case study - 5 pages - Digital & e-marketing

Online payment services have expanded considerably in recent years. Indeed, with the rise of electronic commerce, consumers and businesses alike are constantly looking for secure means to carry out their transactions, especially in a world where competition is very high and where...

25 juin 2021
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SWOT Analysis - FedEx

Case study - 5 pages - Services marketing

The parcel delivery market has grown considerably in recent months, especially since the onset of the health crisis around the world. Thus, in 2020, the sector grew by more than 43%, recording a turnover of 190.6 billion euros. In 2020, more than 40% of consumers subscribed to an online delivery...

02 déc. 2010
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The Uppsala model: E-business and strategies of internationalization of the firms

Case study - 8 pages - Business strategy

Electronic commerce is something new that substantially disrupts the process of the internationalization of enterprises. Today, the Internet is an integrated market of nearly 100 million consumers who can act, interact, and consume. Therefore, this phenomenon places the consumer at...

29 sept. 2010
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The protection of consumers on Internet

Essay - 15 pages - Other law subjects

The recent boom of the internet in Europe and the emergence of a new kind of commerce (e-commerce) led to a widening of the commercial offers that can be proposed to the consumers. Simultaneous with such an expansion in internet offering come the demand for online security regarding...

19 déc. 2011
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Case study of Chalet Exquis, an online business

Internship report - 19 pages - Business strategy

“The range of digital media is vast and is growing rapidly. The internet provides a wide variety of activities, including electronic mail, global information access and retrieval systems, discussion groups, multiplayer's games and file transfer facilities.” (chris fill, fifth...

17 avril 2015
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Morrisons Bandar - Strategic Management

Case study - 2 pages - Educational studies

First and foremost, the supermarket has ownership of 89% of the portfolio of its store. As a result, the takeover threat it is exposed to is less significant, and it has greater security when it comes to its investors. Another thing is that Morrison's property, equipment and plant assets value is...

29 sept. 2010
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Trust online and the opinion of former consumers

Dissertation - 72 pages - Economy general

This study examines the issue of trust and the influence of the opinion of former users in electronic commerce. The lack of trust is the main reason why people are still reluctant to purchase online. Lack of trust is due to many reasons in online business, no physical contact, risk...

03 mars 2011
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The strategy of selling online by the natural cosmetics group L'Occitane (2006)

Case study - 18 pages - Economy general

It was decided to focus this topic on the cosmetics market as there is a certain passion for this field and the professional ambition is common, as there is an interest to eventually become a part of the cosmetics market. This is a dynamic market, which offers, many prospects in terms of...

03 mars 2011
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Internet: A new pillar for the marketing of large distribution

Dissertation - 47 pages - Services marketing

Initially founded as the Arpanet, for military purposes in 1969, for some time, the Internet was reserved for researchers and academics. It functions primarily through a computer network connecting millions of computers to access and share information. Since the 1990s, the Internet has been...

29 sept. 2010
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Amazon.com entering the Australian Market

Case study - 69 pages - Services marketing

Amazon.com Inc. is an American-based multinational electronic commerce company. Since its foundation as an on-line bookstore in 1994, the company has been showing an incredible growth that it now sells not only books, but also VHSs, DVDs, music CDs and MP3s, computer software, video...

18 janv. 2021
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PESTEL Analysis - Samsung Electronics

Case study - 5 pages - ICT marketing

Globally recognized as an industry leader in technology and currently 10th in the world, Samsung-Sanyo Electronics was founded in 1969. In March 1975 it was renamed Samsung Electronics-Mechanics and just two years later in March 1977 it merged with Samsung Electronics and the...

06 oct. 2022

Case Study Exam in International Commerce

Tutorials/exercises - 7 pages - International marketing

The document includes the answers to a case study exam in international commerce. Excerpt: "The company; Monper offers a variety of chocolate products. The company moves away from industrialized and mass-produced products and produces chocolate with 100% artisan process that protects the...

29 juil. 2021
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How to create an e-commerce website?

Practical guide - 21 pages - Digital & e-marketing

If an online store is to effectively acquire and retain customers, it must deliver the best possible customer experience. The key to doing this is to connect with customers at all possible touch points. The experience has to be great every time to keep customers coming back. The most important...

05 avril 2010
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Using a meta-modeling knowledge management layer: A new approach to designing the enterprise information architecture

Thesis - 10 pages - Computer science

As organizations continue to evolve with Inter/Intranet -based applications in this fast moving era of electronic commerce, organizations should adopt an Information technology architecture that conserves knowledge and enables decision-makers to use information systems at an even...