Internal and external marketing analysis of the luxury brand Chanel
Case study - 6 pages - Services marketing
Today the luxury market is highly valued and is constantly evolving. Luxury has now permeated different sectors, to hit all the targets (especially women), from clothing to jewelry and alcohol. The diversity of choice in the range of products can reach the widest possible target....
SWOT Analysis - The Asian luxury market: LVMH
Thesis - 3 pages - Services marketing
The Asian market is offering a lot of opportunities. As it's an emerging market (except Japan), there is a high growth rate with a global increase in wealth. Consequently, Asians are becoming richer and have more purchasing power. So the propension to consume luxury goods is quite...
Clothing/ Fashion trends in the 2000s
Case study - 2 pages - Management
Fashion in clothing means the current or prevailing style acceptable to most people, and widely used. Fashions come and go, while others later undergo a redefining process after some time to change their outlook (Kim 15). The decision on what to put on, for most people, depends on...
Luxury goods in China
Essay - 4 pages - Business strategy
The increasing demand for luxury goods can be traced back to two important factors. Firstly the transition of China from a planned economy to a market economy and the opening of borders to foreign trade in 1978 have allowed luxury brands to penetrate the Chinese market. Secondly,...
Diesel - redefining fashion for the US
Market study - 10 pages - Business strategy
Diesel has been redefining the world of fashion in the American market for quite sometime now. The entry of Diesel into the United States of America was a bit late when compared to its entry into the other peripheral markets. This can be attributed to the fact that the USA (United States...
San Vitale's Beauty as Seen Through the Eyes of Plotinus
Essay - 3 pages - Arts and art history
Architectural beauty is a concept that is continually changing and entirely subjective. It is dependent upon who is doing the evaluating and the criteria with which they are basing their evaluation. Usually, the structure's ultimate function weighs in heavily in the determination of its...
Business plan for a store of optics of luxury
Business plan - 43 pages - Business strategy
Optica Designs is a Canadian based optical shop that is involved in the business of luxury brand products and series of a limited scale. The product range falls in the medium-range segment, and offers selective Optica Designs. It is a real alternative for customers looking for high...
Burberry : An analysis of the fashion giant's history and growth globally
Market study - 7 pages - Business strategy
"Burberry is one of the most trusted brands in the world in terms of the fashion and apparel industry. In many ways, the brand is a precursor of haute-couture in the world. It redefined fashion at a time when clothing was just about the practical applicability, rather than being a...
Trends in the luxury market in China
Case study - 17 pages - Business strategy
Mandeville describes luxury everything beyond the bare necessities. The luxury covers everything that is deemed superfluous and unnecessary. But the usual sense means the splendor and sophistication in the way of life (tableware, toilet elegant, sumptuous decor). We can acquire...
Business model of Coco Chanel's fashion and design industry
Case study - 3 pages - Business strategy
Born on August 19, 1883 in Maine-et-Loire, France, Gabrielle Bonheur Chanel was raised in a poor family of 5 siblings that depended on the father's income as a clothes street vendor for sustenance. In 1895 when Chanel was 12 years of age, her mother Eugénie "Jeanne" Devolle died of a respiration...
Differences between the instructions on beauty products across nations: France and Britain
Thesis - 5 pages - Journalism
Initially I didn't have any idea about the topic I wanted to talk about, but realizing that I had purchased many beauty products in Ireland and that I used to read its directions, I decided to take more of an interest in it. I just thought it was pretty funny to read these instructions...
Luxury and ethics
Essay - 1 pages - Services marketing
"The benefit is valid only if the means of obtaining it is ethical". The concept of luxury is the realization of unconscious desires of human characterized by a constant scarcity. (Larousse dictionary). Ethics is a result of all the actions for the point of view of the environment, that...
Changing mentality: An analysis of Dove's "Campaign for real beauty" (2006)
Essay - 9 pages - Business strategy
The brand Dove is part of the English-Dutch group Unilever. It accounts for 3% of Unilever's turnover. In 1957, Dove created soaps that contained 1/4th moisturizing cream, especially for sensitive skins (50% of women). Since then, Dove has always known how to appear different from its...
The changing meaning of luxury in Europe
Internship report - 50 pages - Business strategy
No longer reserved for the selected few, luxury is now within the reach of a much larger consumer segment. In this analysis we ask Europeans what constitutes „luxury? in their everyday life. As the prospects for obtaining a certain level of material wealth is fulfilled - or it...
Implementation of a luxury hotel including a conference room in one of three countries: Romania, Bulgaria or Hungary
Case study - 10 pages - Business strategy
The first hotel of our chain of luxury hotels 'The Diamond' was built in 1972 in Geneva, Switzerland. Since its creation, 'The Diamond' is experiencing significant growth which is expressed by our strong presence at international level (400 hotels in 32 countries mainly in...
One luxury for one country
Presentation - 36 pages - Services marketing
Globalization is one of the most important changes that the countries have suffered in the last years. As a consequence of this, enterprises have being looking for a way to expand their market as well as a way to make bigger their brand in order to have more consumers, more sales and for sure...
Fashion photography
Thesis - 2 pages - Social, moral & civic education
Fashion photography is surely one branch of photography which witnesses more frequent changes in trends than any other. Fashions tend to change rapidly; what is photograph in good taste today may be considered ‘whacky' and in silly taste within a few years. To verify this...
Design a Marketing Plan for the French 'fashion house' Caroll who are aiming to enter the growing 'middle market' in China
Dissertation - 12 pages - Services marketing
The following paper is dedicated to design a marketing plan for the French ‘fashion house' Caroll in China. In the past decade this country has been going through large transformations which permits new entrants to respond to new needs, wants and demands. First of all, several figures...
The changing meaning of luxury in Europe
Essay - 50 pages - Business strategy
No longer reserved for the selected few, luxury is now within the reach of a much larger consumer segment. In this analysis we ask Europeans what constitutes „luxury? in their everyday life. As the prospects for obtaining a certain level of material wealth is fulfilled - or it...
Strategic Marketing of Caroll fashion house in China
Market study - 9 pages - Services marketing
Caroll is a French fashion chain of stores created in 1963 by Raphael Levy and Joseph Bigio with the will to create good and nice clothes for women. Indeed, in a first time they decided to produce comfortable and customized pullovers and as it was a great success, Caroll Company launched a...
The Destructive Power of Material Wealth in Rome: Luxury and Avarice as Negative Values in Sallust and Livy
Thesis - 7 pages - Ancient history
The Roman conquest of foreign nations in the East resulted in a dramatic increase of material wealth in Rome, brought back as the spoils of war from the conquered nations. This increase in wealth had a corruptive influence on Roman society, as it signified the advent of luxury, or...
China: The eldorado of luxury
Thesis - 6 pages - Business strategy
“Five years ago, there were about 20 to 30 luxury shops here. Today everyone is here and their networks in continental China are becoming more and more significant," McKinsey management consultant Jacques Penhirin (partner of the McKinsey management consulting firm) told AFP. This is...
Luxury class in Singapore Airlines
Case study - 2 pages - Services marketing
Singapore Airlines is a respected travel brand around the world. The company is known for providing quality customer care and service. It spans all the five continents. Recently, Singapore Airlines decided to buy 19 new A380s, the biggest plane flying so far. These planes can carry more than 800...
Zara: For fast fashion
Case study - 8 pages - Services marketing
According to porter model, there are five main forces to analyze the structure of competition of a given industry. Despite some limitations, this model is of High relevance to identify the main forces of the competition in a given industry. Market growth: the dynamic of the market is relatively...
Fighting against luxury counterfeits: Rolex case study
Case study - 9 pages - Luxury marketing
What is Rolex's strategy to combat counterfeiting?
Business Plan - Luxury Perfumes
Business plan - 3 pages - Services marketing
This report examines the company Ghislaine which is currently undergoing a crucial problem regarding its liquidity, thereby calling for the implementation of new strategies to address this issue. Also discussed are the marketing and distribution strategies of Ghislaine perfumes. We are uncertain...
American Beauty: Evaluation
Thesis - 2 pages - Film studies
If you're like me, you really enjoy a good movie. A good movie captivates us, makes us hold our breath and helps us forget the world around us. A bad movie has the audience itching for it to end, or to somehow improve. At the very worst, a bad movie will make us angry that we spent money on...
The use of borders in Richard McCann's "My Mother's Clothes: The School of Beauty and Shame"
Thesis - 12 pages - Literature
Carroll Knolls—the setting of Richard McCann's “My Mother's Clothes: The School of Beauty and Shame”—is a world defined by borders; it is divided by property lines, lot spaces, fences, gates, doors, and all other manners of boundaries and barriers. The author infuses...
Alatiel and Helen: War Caused by Beauty?
Thesis - 7 pages - Philosophy
Few storylines are more familiar than that of the woman so beautiful that men cannot resist her and will stop short of nothing, even murder or treachery, to possess her. The most famous of these women is of course, Helen, with “the face that launched a thousand ships,” many of which...
What can we do to resist beauty ideals?
Essay - 6 pages - Psychology
Our bodies, and our ideas about the size and shape of our bodies, are shaped by both ourselves and our culture. How we view our bodies and what personal worth we ascribe to ourselves because of our bodies and the standard of perfection society sets for us is called the beauty ideal. This...
