Strategy analysis of two brands of L'Oreal and Henkel
Case study - 33 pages - Services marketing
The cosmetic market is a market that affects us all closely, with a more pronounced attraction for some people. In fact, the cosmetic cover a wide range of products: hair care, skin care, fragrance, makeup etc. In short, everything related to health and beauty. The...
L'Oreal Group: Economic and Financial analysis
Case study - 55 pages - Finance
The L'Oreal group, created in 1909 as a small family business, has grown exceedingly since its IPO (initial public offering) on October 8, 1963. Held by the Bettencourt family (27.5%) and Nestle (26.4%), the Group is now a part of the CAC 40. World leader in cosmetics, L'Oreal has a...
Publicity campaigns of United Colors of Benetton
Case study - 40 pages - Services marketing
Benetton is a brand of repute that has been in the limelight by many provocative advertisements. However, these ads have been a hindrance to the development of the brand. As an advertising agency, it has decided to create a new campaign focusing on branded products. In this case, it will...
Case L'Oreal - 'Synergie and Belle Couleur'
Case study - 10 pages - Business strategy
The company L'Oreal describes the story of a French family business which has become the world's number one cosmetics manufacturer. It is a multinational, which continues to remain the market leader by investing in research and development to offer innovative products and recovers its...
American Girl Company
Case study - 9 pages - Services marketing
The American Girl Company, formerly The Pleasant Company, is an independent subsidiary of Mattel that sells a collection of dolls worldwide, representing the history of America with 8 main characters. These "American Girls" are not just dolls. They target children in the age group 3 to 12...
Strategic Marketing for Super Bowl
Market study - 4 pages - Services marketing
Super Bowl advertising has produced some of the most memorable and effective commercials in the history of television. (Pitner, 2009). I remember my first Super Bowl experience in 1991 when we were watching a Washington Red Skins game. I was only 5 at that time, but the advertisements were...
Crohn's disease and its psychosocial implications
Case study - 24 pages - Psychology
Crohn's Disease is an autoimmune disorder that falls under a category of diseases known as Inflammatory Bowel Disease (sometimes referred to as Inflammatory Bowel Syndrome; Hanauer, S. B., 1996). An autoimmune disease is one in which a person's body determines its own cells and tissues to be...
Altering the reality of images
Case study - 3 pages - Educational studies
Go to your local supermarket and walk to the magazine aisle. Pick up a magazine and study its cover. The woman on the front cover stares back at you—her eyes bright, teeth whitened complexion flawless and her waist slim. Allow me to continue to mention that her arms are small and her legs...
The glory of shame
Case study - 3 pages - Literature
Sir Gawain and the Green Knight glorifies the affluence of King Arthur's court through elaborate detail and celebrates the virtues of the Pentangle that the knights swear to uphold. Then it challenges every mention of a virtue with an opposition: While everybody holds Sir Gawain to be the most...
Marketing analysis of Helena Rubinstein
Case study - 14 pages - Business strategy
L'Oreal is the leader of cosmetics in the World with a turnover of 19 496 million of euros in 2010. L'Oreal has four-divisions/ branch: Active cosmetics, Professional products, consumer products and Luxury products. We have decided to study a brand of Luxury branch of L'Oreal: Helena...
Development of Research on Cancer
Case study - 3 pages - Educational studies
It is important for human being to take the recommended nutrition that helps in the building and maintenance of these tissues and other organs of the body. There are many mortal diseases that are caused with the damage of body tissues. These diseases include cancer, tuberculosis and ulcers among...
Ethnic studies-structural or institutional racism
Case study - 2 pages - Educational studies
Structural or institutional racism is formed by the social, economic, political, or educational forces that foster discriminatory outcomes or give preference to members of one group over the other deriving its genesis from the concept of race. The biological fact for the race has been invalidated...
The Fog of War: Lessons One and Two
Essay - 7 pages - International relations
Through the process of critical oral history, Robert McNamara has re-evaluated his experience as the Secretary of Defense under the Kennedy and Johnson presidencies. Filmmaker Errol Morris shaped his documentary The Fog of War around eleven lessons from the life of McNamara. The first two...
The Role of Sexuality and Race in This Earth of Mankind
Thesis - 3 pages - Social, moral & civic education
“In the end the issue is always the same: European against Native, against me. Remember this well: It is Europe that swallows up Natives while torturing us sadistically…Eu-r-ope…only their skin is white. Their hearts are full of nothing but hate.” (Toer, This Earth of...
Gonococcal Infections
Presentation - 82 pages - Medical studies
Gonorrhea is a sexually transmitted infection of epithelium and commonly manifests as cervicitis, urethritis, proctitis, and conjunctivitis. If untreated, infections at these sites can lead to local complications such as endometritis, salpingitis, tuboovarian abscess, bartholinitis, peritonitis,...
A Demon in Shakespeare's Hamlet
Essay - 2 pages - Literature
As David Bevington states in his introduction to Hamlet, “A recurring motif in Hamlet is of a seemingly healthy exterior concealing an interior sickness. Mere pretense of virtue . . . ‘will but skin and film the ulcerous place, / Whiles rank corruption, mining all within, /...
Transatlantic trade (Amos Beyan)
Essay - 2 pages - Finance
The author defines racism to be “the ideology of exclusion or separation of people because of the color of their skin.” This separation was very prominent during the transatlantic trade because so many countries, including those of Africa, were involved in racism, by engaging in...
Vitiligo
Presentation - 28 pages - Medical studies
An acquired, slowly progressive depigmenting condition in small or large areas of the skin due to the disappearance of previously active melanocytes Focal (including segmental) vitiligo: 1 to a few scattered macules, occasionally in a dermatomal distribution Generalized vitiligo: Many...
"Physiognomy in The Jungle, The Rise of Silas Lapham, The Marrow of Tradition and The Portrait of a Lady"
Essay - 3 pages - Literature
A red colored complexion signifies a fiery temperament. A yellow or green hue of the skin may hint at sickness. A square jaw means the epitome of masculinity. Authors such as Upton Sinclair, Henry James, Charles W. Chesnutt and William Dean Howells used physiognomy to relay important...
The Ecstasy of Grief
Essay - 4 pages - Literature
History thrives on contradiction. There would be no words to fill textbooks if world events and facts did not clearly oppose that which was taught the year before. The reasons behind wars alter like the tides, and entire countries burn to the ground to be built up again under a new leader and a...
Exercise Physiology Lab
Case study - 6 pages - Sports
Exercise causes numerous physiological changes in the body. Body temperature increases during exercise because heat is generated in proportion to our need to produce energy. Sweat is a by product of the body heat generated and is sent to the surface of the skin to evaporate and serves as a...
Pelvic Circulation
Tutorials/exercises - 2 pages - Medical studies
At the bifurcation of the aorta, the middle sacral artery arises posteriorly and travels on the pelvic surface of the sacrum to supply branches to the sacral foramina and the rectum. The common iliac arteries arise at the level of the fourth lumbar vertebra, run anterior and lateral to their...
Effectiveness of movies: The example of "Kids" by Larry Clark
Essay - 4 pages - Film studies
Ever since the creation of the first motion picture, there have been numerous debates over the “effectiveness” of a vast multitude of movies. The term effectiveness is a very broad expression and can be used to cover a huge variety of areas. On a generic basis, did it make the viewer...
The dependencia Theory And Its Impact on Latin America
Case study - 5 pages - Economy general
Latin America is one of the most troubled and interesting areas of the world. It has constantly been plagued by political, economic, and social hardships. For years outsiders have looked at Latin America and pondered why this region has not developed “normally”; in other words, like the...
Atopic Disease
Presentation - 20 pages - Medical studies
Clinical manifestations resembling allergic hypersensitivity can also occur in the absence of an immunologic mechanism. Specific examples include nonallergic (intrinsic) asthma, which is triggered by the effect of inhaled dusts and fumes, weather changes, viral respiratory infections, and stress...
Introduction to Government and Politics "Hunting" for Diversity: Hunt v. Cromartie
Essay - 3 pages - Other law subjects
“A reapportionment plan that draws in persons, who may have very little in common but the color of their skin, bears an uncomfortable resemblance to political apartheid” (Rosenschein). Clearly, Supreme Court Justice Sandra Day O'Connor understood the weight of her decisions. With...
The Workshop
Essay - 6 pages - Literature
Writing is not for the faint-hearted. Writers do the hard work of expelling ignorance, trying to change the way people think while taking in every chance to learn about the lives of others. The business of fiction is people, but in order to write about people, one has to understand them well....
Through Black and White Eyes
Essay - 5 pages - Arts and art history
Photography becomes more than art, more than paintings, or sculptures. It exposes the truth to life that a brush can barely compare to. If there is a passion, a real love for the art, photography becomes consuming, sinking into the skin forever. Every aspect of the soul becomes sucked into...
Bipolar disorder treatment and Vincent Van Gogh's creativity
Essay - 7 pages - Psychology
The term bipolar disorder is used to describe patterns of manic or hypomanic behavior (which is "just under manic" in the way that a hypodermic needle slips just under the skin, for example - and it is also coupled with elevated, expansive or irritable moods) that may or may not alternate...
Toll-like receptors as part of the innate immune response
Essay - 5 pages - Biology
There are two major arms of the immune system: innate immune response, and acquired, or adaptive, immune response. Phagocytic cells recognize pathogens that bind to specific receptor recognition molecules or through complement fixation, and then activate pathways to contain infection. Essential...
