Extreme sports - publié le 29/09/2010
Dissertation - 35 pages - Services marketing
The sporting culture penetrated our quotidian as a major reference. Even if it is difficult to define, sports is known by everybody and is omnipresent. Today, sports profit from a positive image (to be well, healthy). It occupies an important place in the media (newspapers, TV,...
Corporate Strategy, Pernod Ricard : analysis and scenarios
Case study - 11 pages - Business strategy
In this case study, we will discuss and try to understand how the French group Pernod-Ricard is evolving in its global environment but also inside the group itself. They are the 2nd world liquor distributor; therefore, we will take into account their strengths but also potential weaknesses and...
Business tourism market of Paris - published: 29/09/2010
Market study - 11 pages - Services marketing
Since the beginning of the first trade shows, direct contact has emerged as the best way to communicate. The development of IT has enhanced this trend. Virtual contacts can stimulate or initiate physical meetings however in any case, they cannot be substitutes. This explains the massive growth of...
Extreme sports
Dissertation - 35 pages - Sport marketing
The sporting culture penetrated our quotidian as a major reference. Even if it is difficult to define, sports is known by everybody and is omnipresent. Today, sports profit from a positive image (to be well, healthy). It occupies an important place in the media (newspapers, TV,...
How can we claim that the sport at the world level became a real business in our time?
Dissertation - 28 pages - Sports
Today, it is difficult to deny that sport takes a considerable importance in our society. An importance which can be characterized at several levels: economic, social, or even cultural. Thus, we can assist different sports events all the year round, but also do our Sunday jogging,...
Business Strategy of consulting marketing firm "Le Tre Caravelle (tourism, real estate)"
Internship report - 27 pages - Tourism marketing
Le Tre Caravelle is a marketing company specialized in the field of tourism, hotel and real estate. This company, based in Milan, primarily works off line on advertising and events, such as "planning and management of multi-media campaign, stands and fairs", but also and more particularly...
How can we claim that the sport at the world level became a real business in our time? - published: 29/09/2010
Dissertation - 28 pages - Sports
Today, it is difficult to deny that sport takes a considerable importance in our society. An importance which can be characterized at several levels: economic, social, or even cultural. Thus, we can assist different sports events all the year round, but also do our Sunday jogging,...
United Kingdom and Tourism
Dissertation - 22 pages - World geography
Inbound tourism during in the United Kingdom has been subject to the influence of many factors like the weather with exceptional rainfalls, flooding, storms, health scares (outbreak of Foot and Mouth Disease, avian flu), threat of terrorism: two attempts of terrorist attacks took place at...
Tourism in Nord-Pas-De-Calais: Evaluation and recommendations - publié le 14/05/2009
Thesis - 18 pages - Business strategy
The Nord-Pas-de-Calais is located in the north of France (Appendix 2) and is bound by three borders, the Sea, a border with Belgium and a border with the French area Picardy (Appendix 3). The surface of the territory is 12 414 km2 i.e. 2.3% of the French territory. Its littoral edge is...
Leisure's operations and event management: An example
Thesis - 4 pages - Management
The groups have planned to organize an event which will involve taking a manageable number of students. (Here 20 students are considered to be an appropriate number), from the University of Glamorgan to Aberavon Beach, Port Talbot. Vision This group organizes this event in the aim to ensure...
Opportunities and Limitations in targeting the Grey Segment: Example of the French Tourist Industry
Dissertation - 40 pages - Theories and economic notions
Purpose - To improve the knowledge base concerning the growing senior population. Objectives - Assess the potentiality of the senior tourism market in France, by understanding their behavior and expectations. We also tried to analyze the attitudes of seniors towards advertising and...
Dubai-Land, would the pharaohs have dared?
Essay - 11 pages - Tourism marketing
Dubai's fast improvement to a thriving city that is the model of modernity and global commerce was spearheaded by the discovery of oil and gas in the UAE. Subsequently Dubai's government launched a program of re-investment and diversification. As a result, the opulence generated by oil and gas...
Tourism in Nord-Pas-De-Calais: Evaluation and recommendations
Market study - 26 pages - Business strategy
The Nord-Pas-de-Calais is located in the north of France (Appendix 2) and is bound by three borders, the Sea, a border with Belgium and a border with the French area Picardy (Appendix 3). The surface of the territory is 12 414 km2 i.e. 2.3% of the French territory. Its littoral edge is...
Study of the London 2012 Olympic Games Strategy
Case study - 6 pages - Economic politics
This report aim to analyse the London 2012 Olympic Strategy. Indeed, it allows to understand how UK government tries to stimulate the economy thanks to this mega event. This Strategy is evaluated throughout 10 years. The report highlights how organiser aim to improve tourism with the...
The Change Management
Essay - 14 pages - Business strategy
Charles Darwin said: “It is not the strongest species that survives nor the most intelligent, but the one most responsive to change”. Among many examples, my favorite is the case of the primitive tribe of Colombian Indians, the Kogis. The main particularity of this tribal organization...
Analysis of Décathlon's competitive environment
Market study - 21 pages - Sport marketing
Sporting goods retailers may benefit from the ever increasing purchasing power in developing countries, especially in BRICs (Brazil, Russia, India and Russia). It is not established yet that these developing countries are dedicating more of their budget to sport purchases but it is...
Strategic study of Decathlon
Case study - 36 pages - Business strategy
For over a decade, the retail brand Decathlon, has been the European leader in the retail market for sporting goods. This dominance manifests itself in France as the popularity of the slogan: "A background form” and the growing number of superstores located mainly in the outskirts of cities,...
The Change Management - published: 29/09/2010
Essay - 14 pages - Business strategy
Charles Darwin said: “It is not the strongest species that survives nor the most intelligent, but the one most responsive to change”. Among many examples, my favorite is the case of the primitive tribe of Colombian Indians, the Kogis. The main particularity of this tribal organization...
An analysis of how could France be branded to sustainabily attract chinese tourists
Case study - 37 pages - Tourism marketing
To underline the importance of the brand image for branding a destination, this report follows an analysis of France's images and stereotypes as a destination. Where it has been defined that France benefits from a largely positive and attractive image, it has been seen that some weak points...
Strategy Analysis on the gambling industry with the example of MGM Mirage - publié le 13/01/2009
Thesis - 64 pages - Business strategy
We selected the gambling industry as a group because we thought it would be interesting, challenging and because the industry has recently felt a new impulse with the internet. The gambling industry is not one of the most recent industries though, and to understand it fully we decided to analyse...
An analysis of how France could be branded to sustainability attract Chinese tourists
Case study - 37 pages - Services marketing
To underline the importance of the brand image for branding a destination, this report follows an analysis of France's images and stereotypes as a destination. Where it has been defined that France benefits from a largely positive and attractive image, it has been seen that some weak points...
Opportunities and Limitations in targeting the Grey Segment: Example of the French Tourist Industry - publié le 09/02/2011
Dissertation - 40 pages - Economy general
Purpose - To improve the knowledge base concerning the growing senior population. Objectives - Assess the potentiality of the senior tourism market in France, by understanding their behavior and expectations. We also tried to analyze the attitudes of seniors towards advertising and...
Strategy Analysis on the gambling industry with the example of MGM Mirage
Market study - 80 pages - Business strategy
We selected the gambling industry as a group because we thought it would be interesting, challenging and because the industry has recently felt a new impulse with the internet. The gambling industry is not one of the most recent industries though, and to understand it fully we decided to analyse...
Dubailand Case Study:Would the Pharaohs have dared?
Case study - 8 pages - Business strategy
Dubai is one of the seven Emirates that constitute the UAE - United Arabic Emirates - located between the Persian Gulf and the Oman Gulf on the Arabic Peninsula. Dubai is neither the capital nor the most populated Emirate, but it is the most popular and well known. Its fame is due to the media...
Dubai land Case Study: Would the Pharaohs have dared?
Case study - 8 pages - Business strategy
Dubai is one of the seven Emirates that constitute the UAE - United Arabic Emirates - located between the Persian Gulf and the Oman Gulf on the Arabic Peninsula. Dubai is neither the capital nor the most populated Emirate, but it is the most popular and well known. Its fame is due to the media...
Marketing of the services: The case of Club Mediterranean
Case study - 12 pages - Services marketing
Club Mediterranean was at the helm of creating one of the first holiday packages that was "all inclusive" and offered people to live at their own pace in heavenly places. For the last 50 years, it was the leader and a benchmark in this market. This structure, established in 1950, had been...
Development of Ecotourism
Market study - 15 pages - Services marketing
Ecotourism was developed in the 1970s with the development of a growing interest in the environment and travel-oriented outdoor activities. It began flourishing at a time when consumers began to feel dissatisfaction with mass tourism. According to the International Ecotourism Society,...
Internet Marketing Strategy Expedia.com and its main competitor Travelocity - published: 29/09/2010
Case study - 15 pages - Economy general
Taking a vacation has become increasingly easy as it is convenient to go online and book holidays. Probably more convenient than visiting a brick-and-mortar travel agency. The number of people booking holidays online is increasing as more and more people are becoming computer-literate, and...
French and English Documents Review - Dubai, a good model of tourist development?
Essay - 34 pages - Tourism marketing
The Persian Gulf region is known for being a very important area in terms of geopolitics. It holds up to 57% of the world's oil reserves and produces 27% of the global oil. Useless to say how vital to the world energy supply this region is and how extreme the tensions generated by this situation...
Internationalization strategy of the Accor group
Thesis - 25 pages - Business strategy
Accor is one of the major French groups to have an international base, and is distinguished by a remarkable internationalization strategy. The main ambition is to ensure the continued growth of the business and ensure its sustainability. What then are the strengths and weaknesses of Accor which...
