Advertising and communication: Barbecue sauce product
Case study - 15 pages - Communication
For this assignment, i was asked to choose and launch a new product. The product that i decided to launch is a new barbecue sauce, produced especially for people who want to take care about the environment and of themselves. In this case especially, our product could know an important...
Subliminal advertising
Case study - 17 pages - Business strategy
1957, East cost of the United States of America in New Jersey, a vanguardist advertiser reported that he managed to increase the sales of Coca-cola and pop-corns in the Fort Lee's cinema. He said to have display, during six weeks the short sentences “Drink Coca-cola” and “Hungry?...
Advertising and women: how advertisement has been directed to the US women
Case study - 4 pages - Business strategy
Prior to the Civil War, the life of most US women were influenced by what history commentators refer to us “the Cult of True Womanhood.” (http://www.history.com/topics/women-in-the-civil). Industrialization and other developments generated a shift in work customs, which saw men leaving...
Global advertising strategy of Apple
Case study - 10 pages - Business strategy
The objective of this analysis, is to understand how a big brand like Apple makes its promotion world-wide. We have chosen Apple, because we we own Apple products, thus we found it interesting to discover something more about this brand and its promotion campaign. Apple is one of the big...
Theories of how advertising works
Essay - 5 pages - Business strategy
Nowadays, advertising is pervasive. From the moment people wake up until the moment they fall asleep they are bombarded with all kinds of advertisements. Ads appear on the TV and radio, on billboards, newspapers and magazines, on the Internet. Considering this, Tellis (2004) implies that...
Advertising and communication: Launching a sample product 'BISHAVED'
Market study - 8 pages - Tourism marketing
This document is about the creation of a new shaving cream that does not exist in the market. It begins with the competitive analysis of three products, then there are the definitions of the new product and the target audience. To finish with, there are the regulatory issues that have to be taken...
Advertising & Communication: Launch of a new Recycling center-'Happy Center, the Real One'
Thesis - 10 pages - Tourism marketing
This document presents the development of a new service, a new recycling center called “Happy Center” based in California, a hotspot for environmental issues. This company, which specializes in the recycling of electronic equipment such as mobile phones and computers, collaborates...
Advertising and communication: Launching a new product - Women's magazine
Thesis - 10 pages - Business strategy
In this advertising and communication strategy based paper, we will deal with the launch of a new product - a women's magazine. In France, the press is a big market but there are some population segments which lack specialized magazines. One such segment covers women aged above 60;...
LACTEL advertising campaign: Current stakes and future perspectives for IBP campaigns - publié le 07/03/2011
Case study - 9 pages - Communication
Non Durable Consumer Good can be defined as "goods that have a very short life span and are perishable in nature". For instance, milk and bread are non durable consumer goods. Such goods are specific because they generally feature a rather low added value. Consumers use those everyday without...
Analysis of television advertising: The coffee brand Nespresso
Case study - 7 pages - Management
Television conveys messages in mass, both visual and auditory. It serves as a support for other advertising discourses, which is one of the instances of production that we find in the media which will be the topic of our study in this paper. We will devote our analysis on one of the TV...
Advertising & Communication - New Guitar brand/products
Thesis - 15 pages - Tourism marketing
The brand has been created to answer a personal passion. The identity of the brand and the products come directly from a vision I have of musical experience and living. In this vision, guitars are linked to Rock n Roll and Blues, but also many spiritual concepts. Among these concepts, lies a deep...
The "pornographication" advertising
Case study - 3 pages - Business strategy
In our consumer society, we daily target thousands of advertisements whose influence can be unfavorable publicity among the consumers. Therefore, most advertising we encounter remain latent or unnoticed. Therefore, each time it took to innovate in advertising techniques, creating...
Analysis Advertising of Budweiser - publié le 04/02/2011
Case study - 43 pages - Business strategy
The lager is made of 5 components for one original taste: Barley, malt, rice, yeast and water. It is the leader in America with 49% of the market shares. It didn't communicate internationally before the late 90s because of competitors such as the companies with ‘trademark' products. It...
Analysis Advertising of Budweiser
Case study - 30 pages - Business strategy
The lager is made of 5 components for one original taste: Barley, malt, rice, yeast and water. It is the leader in America with 49% of the market shares. It didn't communicate internationally before the late 90s because of competitors such as the companies with ‘trademark' products. It...
Advertising & Communications
Case study - 12 pages - Business strategy
“In 1950 Mr. Harry Wasylyk invented the familiar green plastic bag. This plastic bag was made of polyethylene. Garbage bags were first used and test in the commercial market, rather than home use-the first bag sold was to Winnipeg general hospital. Union Carbide Company in Lindsay, Who...
Advertising and communication - published: 29/11/2011
Market study - 11 pages - Business strategy
Brokerage is a service provided by specialized companies which allow putting in relation customers and specific products. Generally for financial products, brokerage companies are the authorized intermediary between both. To be clearer, brokers are stakeholders (Source: Doc-Etudiant, Quel est le...
Advertising campaigns geared towards Seniors
Essay - 6 pages - Management
Declining fertility, increased life expectancy and later arrival of the first generation of baby boomers are all factors that combine to explain the aging of the French population. The number of seniors in the French population should reach 35% in 2010 when it was only 27% in 1980. One French...
Advertising and communication: Advertising campaign for a new allergy medicine
Thesis - 10 pages - Business strategy
I have just been hired to take over as the marketing director of a major international pharmaceutical company, Merck & Co. We are a global research driven pharmaceutical company. The company was established in 1891 and we are based in New Jersey. We are currently one of the seven largest...
International Advertising Analysis: BMW and Alfa Romeo
Case study - 9 pages - Medias&communication marketing
This paper is to give some recommendations to Alfa Romeo's advertisement regarding the Alfa Romeo 159, as it is not really attractive in the consumer's point of view and seems to be odd in conception, especially if we compare it to the BMW. Firstly, regarding the title of the ad “Alibi...
Analysis of the advertising campaign of the new Toyota Picnic
Case study - 4 pages - Business strategy
Technology, progress, innovation, etc. are terms that gained momentum from the late twentieth century onwards. These terms were adopted by advertising agencies in their advertising campaigns every other day. The advertisement of the new Picnic vehicle launched by Toyota is a classic...
Social psychology and visual advertising of "BMW Series 5 Touring"
Case study - 4 pages - Services marketing
The visual advertisement of the brand "BMW" and the "5 Series Touring" car is probably taken from a regional magazine in the Paris region. This advertisement is intended to pass this car as the best for customers not only from a technical standpoint but also from a relational point of view. It...
Analysis of advertising of a product of great consumption: Coca-Cola
Case study - 2 pages - Business strategy
The Coca Cola campaign with the tagline: "Take the Coke Side of Life", that took shape in November - December 2006 is studied here. This campaign is based on a fairytale world, with a multitude of fantasy characters, and invites consumers to take a look at the good side of things. It shows a...
Relaunch the BMW C1 - advertising copy - published: 29/09/2010
Case study - 9 pages - Services marketing
Introduced in 1999, during the car fair trade of Frankfurt, the BMW C1 scooter was a breakthrough in the two-wheeler world. It was the first scooter that you can ride without wearing a helmet. It is an advanced hybrid form between an automobile and a motorcycle. After having sold 10,614 units in...
International advertising: "Global" advertising or "local" advertising ?
Dissertation - 31 pages - Services marketing
Consumption is at the core of the capitalistic world. In order to take people into buying your specific product, companies bet on advertising. The bottom line is: how can one marketing campaign convince every single person around the world? Should the campaign be global or local? In order...
Implications of advertising
Thesis - 2 pages - Services marketing
Consider a method of persuasion that an audience would consider entertaining, experience about 3000 times everyday, and not even understand that they were being influenced. It almost sounds too good to be true. Amazingly, advertisers have mastered this technique, and the implications are...
Advertising in Sport - published: 29/09/2010
Essay - 10 pages - Services marketing
Today, sport occupies an important place in the advertising arena. However, it was not the same before. This connection appeared in the middle of the 1980s. Indeed, the public investment has been huge in sports where people came together such as in the case of the football and tennis. In...
Advertising and communication plan - the mobil home
Case study - 7 pages - Communication
The mobile home we come up with is between middle range and high range of accomodation for hoildays. Its features are the following: luxurious and designed with being a warm and cozy home at the same time. Besides, a 'blancket' roof structure, metallic structures, and isolating sandwichs...
E-marketing: Internet advertising
Case study - 4 pages - Services marketing
In recent years, the Internet has evolved and technologies have matured to bring about real growth of the digital economy (high-speed, powerful computers, standardization of languages and technologies). The creators of information content, both administrative and commercial, were able to present...
Advertising planning: The Toyota Matrix - published: 29/09/2010
Case study - 24 pages - Services marketing
The central focus of the Toyota Matrix campaign is to create an interest for the car among the U.S. gay and lesbian population and to generate traffic to the car dealerships. The campaign is targeted towards gays and lesbians ages 18 to 34, who are interesting in stylish and appealing products...
Communication and advertising plan for a new product, case study : Noodle soop
Case study - 9 pages - Communication
We are going to offer a traditional noodle soup accompanied with refined vegetables cut in thin layers with meatballs and sauce. We like to focus on healthier foods by offering organic ingredients. The cooking time in a microwave will not exceed 3 minutes. The name of the brand will be...
