A look at American Depository Reports
Thesis - 15 pages - Finance
Since 1980, the value of U.S.investment in non- U.S.equities has grown approximately 100-fold to $1.9 trillion .The first ADRs were introduced in the United States in 1927 when JPMorgan issued receipts for the British retailer Selfridges. Prior to the 1980s,ADRs primarily were used by foreign...
Discuss the shift away from the conglomerate form in the advanced industrial countries, and its persistence in most emerging markets performance?
Essay - 5 pages - Economy general
Western business strategies are often held as models for emerging countries. Despite General Electric being the largest worldwide conglomerate, such success stories have become rather rare nowadays in the United States and Europe, although this is not true in Japan for cultural and historical...
Porter's Five Forces - Amazon
Case study - 4 pages - Distribution marketing
Amazon is an American e-commerce company based in Seattle, Washington, United States. It was one of the first large companies to sell products on the internet. Amazon has a very diverse product catalogue, including DVDs, music CDs, software, video games, electronics, clothing, furniture,...
Entry market plan: the case of Havaianas
Case study - 8 pages - Services marketing
We chose to conduct our study on the case of the Brazilian company: Havaianas. The famous flip flop producer, who sells sandals for beach-wear, with the Brazilian flag on it. We will create a marketing plan to understand where we can export our product profitably outside Brazil. The Havaianas...
A new sunscreen line in Kuwaiti market
Case study - 15 pages - Services marketing
In Western countries, the photo damage created by the sun is a public concern. People are encouraged by governments to heighten of public awareness of the risk linked to sun exposure. The use of sunscreen as one of the ways to protect the skin against its alteration on a short or long term is...
SWOT Analysis - Carlson Wagonlit Travel
Case study - 6 pages - Tourism marketing
The company, or rather the concept, originated many years ago, in 1872, when the Compagnie Internationale des Wagonlits et du Tourisme (CWILT) was founded in Europe. At the same time, on the American continent, the Foster travel offices opened their doors. Today, the Carlson Wagonlit...
Introduction to economic principles and terminology
Course material - 20 pages - Theories and economic notions
Economics is currently in a phase of uncertainty: economics is not an exact science. There is a rising trade war between the US and mainly but not only China. The US also has trade disagreements with the EU and its partners in NAFTA (North American Free Trade Association: Canada and...
Apple TV Brand Extension from Apple Inc
Case study - 7 pages - Business strategy
Apple Inc. is one of the global companies that has documented great success in competitive markets. Since the company was established, its turnover has increased from 3,2 dollars to one hundred and twenty billion dollars within twenty years (Zhang 2023, p.24). Apple Inc. was established in...
SWOT Analysis - Amazon
Case study - 6 pages - Distribution marketing
In order to better understand Amazon's SWOT analysis, it is worth going back to its history. Amazon is an American-born, Seattle-based e-commerce company. Originally, the Amazon company was only involved in distance selling of books, then diversified by offering cultural products, and...
Accounting Infrastructure Challenges Apple Faces in China in Comparison to The U.S.
Case study - 4 pages - Accounting
Apple, Inc. is a U.S. multinational corporation well known worldwide and highly influential. China is a critical market and the primary manufacturing base for Apple Inc. The country is integral to the organization's worldwide operations, as it manufactures and sells devices. The...
Marketing Mix - Fitbit
Case study - 5 pages - Sport marketing
Fitbit is an American group founded in 2007 by James Park and Eric Friedman. The company mainly markets products related to the field of fitness, connected watches and other activity trackers. In recent years, the group has shown a significant drop in turnover, the market...
SWOT Analysis - Nutella
Case study - 4 pages - Brand management
The sweet spread market consists of all sweet pastes made from supplements (hazelnuts, cakes, chocolate, etc.), excluding salty pastes such as rillettes or those made from fruits such as marmalades or jams. Consolidated by the eternal gluttony of the human being, the market...
SWOT Analysis - Boeing
Case study - 5 pages - Automotive marketing
With its official name 'the Boeing Company', Boeing is an American company based in Chicago that operates in the aircraft and aerospace manufacturing sectors. Boeing relies mostly on the construction of civilian aeroplanes, helicopters, satellites, military aircraft, etc. In this...
The German Automobile industry: case study
Case study - 23 pages - Automotive marketing
The main content of the essay concerns the Automotive industry. The essay is divided into three sections. First, section one is concerned with the German Automobile industry, combining with PEST and Porter's 5 forces analysis tool, which measuring the competitiveness of the sector in both...
Pestel Analysis - Airbus
Case study - 5 pages - Tourism marketing
The Airbus company operates in the aeronautics sector, which includes a civilian component and a military component. Airbus was created in 1969, following an agreement between several European powers, notably France, Germany and England. The head office is located in France, near Toulouse. The...
SWOT Analysis - Zoom
Case study - 5 pages - ICT marketing
Zoom is an American telecommunications company specialising in video conferencing, online messaging and virtual meetings. The service is free for limited times and a number of users and paid for longer call times and larger numbers of users. Still unknown to the general public a year ago,...
The United States and the World - Russia and China
Course material - 7 pages - Modern history
At the beginning of his first term, President Bush neglected Russia and considered China as the next major geopolitical adversary. At the same time, American analysts were quite confident that Washington would be able to manage the "Geostrategic Triad" between Washington, Moscow and...
A marxist view of the 2008 banking crisis
Essay - 3 pages - Economy general
In 2008, there was a major issue facing the American banking sector and the global financial world right now. A catastrophic loss of confidence stemming from a failure of the securities market has caused a number of banks to suddenly find themselves in danger of collapsing. In a...
Marketing Mix - Burger King
Case study - 4 pages - Brand management
Burger King, a restaurant chain known around the world, uses the marketing mix to identify the saturated situation in the global fast-food market. Indeed, with ever-increasing competition, Burger King's marketing mix aims to maximise competitiveness, especially when it comes to...
PESTEL Analysis - Nike
Case study - 6 pages - Sport marketing
Nike is a world-renowned American brand, legally governed by a public limited company. This sign was created by two businessmen, Philip Knight and Bill Bowerman. It specializes in innovation, manufacturing and sales of sports equipment and clothing primarily focused around their shoes....
Porter's Five forces - Burger King
Case study - 4 pages - Brand management
Burger King is a world-renowned fast food and burger group, McDonald's main competitor around the world. The Burger King group was born in 1954 in Miami, founded by two friends, James McLamore and David Edgerton. It was in 1957 that they developed the recipe for their product which became a...
The United States and the World: Globalization in Historical Perspective
Course material - 8 pages - Modern history
The concept of globalization is not new: in his Communist Manifesto, in 1848, Karl Marx underlined that the bourgeoisie needed constantly expanding markets. Some distinctions are important. Globalization happens, or at least is discussed, in the context of several different fields, in...
Financial Analysis - Airbus
Financial analysis - 24 pages - Finance
Airbus Group is the European leader in aeronautics, space and defense. The group was founded in 2000 following the merger of three companies of German, French and Spanish origin. It is present throughout the world and, along with the American Boeing, is positioned as one of the two leaders...
Costco business model
Essay - 2 pages - Distribution marketing
Many people are familiar with Costco's reputation for selling incredibly large amounts of toilet-paper, diapers, breakfast cereals, and paper towels. However, many people are not aware that Costco also offers plasma TV's, Seven Jeans, and grand pianos for sale as well. In fact, this diverse...
New product report of SOOTHE Inc.
Case study - 7 pages - Business strategy
SOOTH Inc is an American company that is specialized in the massage therapy business. This new product management report indicates the extent to which this company can increase its profitability and gain a competitive advantage if it penetrates the new Markets of Asia, Middle East...
PESTEL Analysis - Nike - published: 29/07/2020
Case study - 6 pages - Business strategy
Nike is an American brand that is now known throughout the world and is legally run by a limited company. This brand was created by two businessmen, Philip Knight and Bill Bowerman. It specialises in the innovation, manufacture and sale of sports equipment, clothing and mainly shoes. With...
PESTEL Analysis - Netflix
Case study - 6 pages - Services marketing
Netflix is an American entertainment company that has grown into a major Internet TV provider. As of 2017, the company has a large customer base of over 100 million subscribers in over 190 countries, with over 51 million subscribers located in the United States. The company was founded by...
SWOT Analysis - Google
Case study - 5 pages - ICT marketing
Google is an American company created in 1998 and specialising in the high-tech industry, the means of communication, in particular with its Internet search engine 'Google', known worldwide and until now unassailable. Its head office has been located in California since its...
SWOT Analysis - Apple
Case study - 6 pages - ICT marketing
- Apple is an American multinational corporation - Operating in the technology and consumer electronics sector - Created by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 - Renowned for its innovation and is one of the most valued brands in the world, second only to Amazon and ahead of...
PESTEL Analysis - Burger King
Case study - 4 pages - Brand management
Burger King is an American giant specialising in fast food and, in particular, burgers, and are McDonald's main global competitor. The group was founded in 1954 in Miami by two friends, James McLamore and David Edgerton. In 1957 the two friends created the recipe for the now...
