The emerging triad in the new global economy
Essay - 7 pages - Economy general
Since 1980, the third technological revolution has been booming; a revolution based mainly on new information technologies and brand firmly established as a "new economy". With the help of these technologies, particularly the Internet, the information economy itself is now seen in the global...
SWOT Analysis - Shiseido
Case study - 4 pages - Services marketing
Strategy includes actions employed at all levels of the company, to face competition. It thus reveals strategic visions, action plans and decisions that will have a direct impact on the profit of the company in its environment. This strategy also applies to different areas of business. We...
Launch of a new wine and methods of consumption in the Chinese market
Market study - 35 pages - Services marketing
We will analyze the launch of the French wine in the Chinese market and examine whether it meets the expectations and methods of the Chinese consumption. For this, we must determine the consumption patterns of the country and adapt them in accordance with laws of the Asian market in a...
Strategic marketing of TRENCO
Case study - 7 pages - Business strategy
TRENCO is situated in a particular context. Main actor during almost 50 years in Egypt, the company was able to handle private and public markets. Being the principal interlocutor with the Egyptian Armed Force and the general public sector, TRENCO profited from a great portfolio of clients....
Financial Strategy & Corporate Control - Case study on Remy Cointreau
Case study - 4 pages - Business strategy
Remy Cointreau is a French group with the principal activity of producing and distributing wine-based products. It operates under the following segments: Cognac, Liqueurs & Spirits and Champagne. It is present in Europe, America and Asia. The Group is famous all over the world for the...
Analysis of a market entry plan for Dyson Limited and its Airblade hand dryer in South Korea
Market study - 9 pages - Services marketing
Dyson is an ambitious and innovative company which makes good profits. The company is already present in many countries as well as in Asia (Japan) and has a good experience of the international market. After a strong analysis of PESTEL environment, task environment and organization's...
English (Anglo-American) & Spanish societies in the Americas prior to 1790
Case study - 2 pages - Educational studies
The Europeans have contributed much to United States development from time immemorial. The north of America was colonized by Europeans. Their culture, social ideas, and language were common to those of North American. Consequently, European influence pre dominated their territories situated on...
Nationalist movements that took place in the Philippines, Indonesia and Vietnam in an effort to overthrow colonial rule
Essay - 4 pages - International relations
A little known history professor once argued that the colonization that took place in Southeast Asia during the nineteenth century occurred in fundamentally the same manner. Colonial powers entered the country, subjugated the local people and exploited valuable resources for economic and...
Is the Dingo a true Aussie specie? Managing the Dingo (Canis lupus dingo): Conflict between the anthropogenic and environmental factors
Essay - 6 pages - Biology
According to Aboriginal myths and legends, the dingo (Canis lupus dingo) would have evolved in Australia from the “Dreaming” - the creation period - and have always been a highly estimated and valued companion. As a consequence of these oral memories and scarce testimonies of the past,...
Market study of Duron engine oil to be launched by Cetex Petrochemicals Ltd
Case study - 25 pages - Business strategy
Balmer Lawrie introduced modern day lubricants-greases and oils- in India, initially, bringing them from England and USA and distributing them to tea gardens and other industries. In 1937 the company pioneered the manufacture of lubricating greases in India setting up a small plant in Howrah,...
French wine exports in Japan
Thesis - 26 pages - Services marketing
France is a part of the European Union; it is subject to common rules across Europe especially regarding the foreign trade policy which is deemed to be quite liberal under the leadership of the European institutions. It was from 1 January 1993, all European countries constituted a single...
The status of Caspian 15 years after the fall of the USSR
Thesis - 27 pages - International relations
Until 1991, when the Soviet Union ended, the Caspian was controlled by two States, the USSR and, to a more limited extent, Iran. The dissolution of the USSR and the emergence of three new coastal states have changed this balance. The Caspian Sea is now acquiring an international dimension....
Environmental consequences of universalization: The maritime transport in the United States
Case study - 8 pages - Logistics
While entering a supermarket and by looking at the labels of the various products indicating the source of the manufacturers, we rarely find ‘Made in the USA' labels. A portable DVD costs less than 85 Euros and is manufactured in Singapore; the label of a T-shirt decorated with a character...
Evaluating a business plan for Dior - establishment of a store in China
Business plan - 14 pages - Business strategy
A business plan was created as part of an establishment of an outlet for Dior products in China. It contains a market analysis to determine strengths, weaknesses, opportunities and threats of the Chinese market. It consists of an analysis of the Dior group, and the whole city to determine how the...
Analysis: Failure of Carrefour in Mexico
Thesis - 11 pages - Business strategy
In 1994, Carrefour opened its first store in Mexico. A little over ten years later, the largest French retail brand announced its withdrawal from the country. While the implementation was very successful in other Latin American countries such as Brazil, and Argentina, the company failed in...
Sub-Saharan Africa, of the middle of the years 1950 at the end of the Eighties
Case study - 8 pages - Geography
The process of colonization was marked by dominance and imperialism and dates back to the 16th century. From that time, the Portuguese and Spanish shared the known world and established colonies (territory under a foreign state, the mainland). A new doctrine called colonialism was born and called...
Chinese Tourism in France: developmental perspectives of the market by 2030
Market study - 35 pages - Services marketing
Given the current influx of Chinese tourists in France, and in particular its composition, how does one configure the volume of customers in China in 2030? France is the international leader in the number of visitors. In 2005, it hosted 76 million foreigners who generated 34 billion euros as...
L'Oreal Group: Economic and Financial analysis
Case study - 55 pages - Finance
The L'Oreal group, created in 1909 as a small family business, has grown exceedingly since its IPO (initial public offering) on October 8, 1963. Held by the Bettencourt family (27.5%) and Nestle (26.4%), the Group is now a part of the CAC 40. World leader in cosmetics, L'Oreal has a...
Study of the LVMH group
Case study - 21 pages - Finance
LVMH group, founded in 1987 by the merger of Moet Hennessy and Louis Vuitton is the world leader in luxury, with a unique portfolio of over fifty brands. There are more than 60,000 employees, nearly 1700 stores across the world, a turnover of 910 million euros in 2005. It is partly for these...
Estee Lauder Companies, Inc. -Creating Fashion for the world
Market study - 7 pages - Business strategy
"The Estee Lauder Companies Inc. (Estee Lauder) is one of the leading manufacturers and marketers of fragrance, skin care, makeup and hair care products in the world. The group employs more than 31000 professionals in the fields of R&D, marketing, finance, retailing, etc. The group is headed by...
AXA Group - An Analysis on the 9th largest financial provider in the world, its acquisitions and Global Operations
Market study - 7 pages - Business strategy
"The Global Financial provider provides financial services throughout the world. It deals in various forms of insurance like life, health, etc. It also provides investment management solutions. Strictly speaking, the company operates in five departments. They are Life & Savings, Property &...
Examination of the my lai massacre- one of the most infamous events of the vietnam war review of the book "my lai: a brief history with documents" (james stuart olson, randy roberts) - published: 21/05/2012
Book review - 4 pages - Literature
This report will analyze the book “My Lai” by the historians Olson and Roberts. To look at the different issues that surrounded the My Lai massacre, it is necessary to look at the specific situation of the area at the time. The Vietminh emerged in 1941 with the aim of obtaining...
Examination of the My Lai massacre- one of the most infamous events of the Vietnam War Review of the book "My Lai: A Brief History with Documents" (James Stuart Olson, Randy Roberts)
Book review - 4 pages - Philosophy
This report will look at the book My Lai. Written by the history professors James S. Olson and Randy Roberts. Distinguished Professor of History in Houston, James S Olson is a historian whose main concern is recent American history. In this respect, he had been very interested in Vietnam, having...
Was the Vietnam War a civil war or an international conflict?
Case study - 7 pages - Political science
Although the conflict started in South East Asia, the Vietnam War was the lengthiest and probably one of the most polemical military conflicts in the history of the U.S. In order to understand the complexity of the Vietnam War, it is necessary to look at the context and period of history...
Origin population and distribution of the Dagestan and Caucasus groups
Case study - 2 pages - Educational studies
In the last decade, genetic variation in the human mtDNA has been studied extensively. About 99% of the population in Europe and America has been studied and general patterns have been explained. Ten mitochondrial DNA haplogroups have been used to categorize them. These are H, I, J, K, M, T, U,...
Post-colonial literature
Case study - 4 pages - Educational studies
Post-colonial literature is a vast body of literary writing responding to intellectual discourse existing in the European colonization of Asia, Africa, and the Middle East. The texts aim at addressing the consequences and problems occurring during decolonization processes of countries and...
The Trans-Afghan pipeline project: History, stakes and perspectives
Thesis - 8 pages - International relations
World competition around the natural resources of Central Asia and the Caspian is not new, but the collapse of the Soviet empire has revived it. This region, believed to possess huge oil and gas reserves, is also a point of contact of different civilizations and an arena for several...
Women in a Changing Economy
Essay - 3 pages - Social, moral & civic education
As of now, countries of South Asia comprise approximately one-sixth of the world's population. India, alone has over one billion inhabitants, and will soon surpass China as the world's most populous nation. In comparison with its size, this area could be considered by some to be one of...
Initial Public Offerings: an Outlook through Game Theory
Essay - 16 pages - Finance
Initial Public Offerings (IPOs) have a very special place in contemporary economics and finance. They represent the entrance on a deep and liquid market with access to almost unlimited reserves of capital from all over the world. But IPOs appear also as a short-term fund-raising tool, especially...
Republic of China in Taiwan
Essay - 4 pages - International relations
Small country of North-East Asia, Taiwan has experienced numerous developments throughout its history, founding over the centuries its own political identity, from the beginnings as a Ch'ing prefecture and province, to the half-century of Japanese possession and to the last fifty years as...
