Implantation of waffles in Brazil
Market study - 3 pages - Services marketing
Lotus bakeries is looking for new markets to sell its traditional waffles. Why Brazil would be an appropriate market? Brazil is the 10th most important economy in the world. The financial policies leaded by Lula, established the trust in the Brazilian market. The economic growth was...
How Clarins and its "Body Lift" can be a total success in Brazil?
Essay - 27 pages - Business strategy
After three centuries under the rule of Portugal, Brazil became an independent nation in 1822. Exploiting vast natural resources, it is today South America's leading economic power and a regional leader. Meanwhile Brazil continues to develop its interior with an industrial and...
Global trade relations: Opportunities and challenges for direct investment in Brazil
Tutorials/exercises - 9 pages - Business strategy
Brazil is the largest and most populous country in Latin America, and the fifth largest in the world in both area and population. The country possesses a developed agriculture as well as mining and manufacturing resources, Brazil also has a large service sector forces like the...
Brazil as an emerging market and the importance of Foreign Direct Investment (FDI)
Essay - 5 pages - Economy general
With its free market and export-oriented economy, the Federal Republic of Brazil is currently the leading economic power in Latin America as well as a strong regional leader. The country is nowadays attracting many foreign direct investment (FDI) inflows thanks to efficient macroeconomic...
Re-Africanization and the popularity of the Brazilian Samba
Essay - 6 pages - Journalism
To the rest of the world, Brazil looks like a kaleidoscope of races, foreign in its demographics to virtually every other culture on the planet. From the density of the Amazon rainforest to the all-inclusive street parties of Carnival in Rio, the Federative Republic of Brazil,...
Effects of ethanol trade barriers on U.S. and Brazilian markets
Thesis - 7 pages - Services marketing
Rising oil prices, a slowing U.S. economy, the war on terror, and increasing concern about global warming have all converged on the international stage and in the mind of the average U.S. consumer in recent years. Calls for energy independence, clean energy, and cheaper alternatives to oil have...
Dimensions of Culture
Case study - 5 pages - Human resources
Being an American worker at Quangtrongization makes it crucial to understand the cultural undertones of our daily work experiences. The US culture is noted chiefly for its individualistic, motivated, and democratic values. This value chart is instrumental in determining how we approach work, work...
Internationalization Strategy Proposal - Tim Hortons
Case study - 12 pages - International marketing
The Tim Hortons chain was established in 1964 and opened in Hamilton, Ontario. The first Tim Hortons restaurants offered only two products: coffee and donuts. Over the years, Tim Hortons has become Canada's largest national chain in the coffee and bakery market. Tim Hortons has more than 4600...
Carrefour's logistics strategy
Case study - 9 pages - Business strategy
The term strategy comes from the Greek -statos-, having as meaning -army- with -agen- which means -to drive-, and then from the Italian -strategia-. It is usual to associate this term strategy with an exclusive approach undertaken by the General Management of any company. There are many, and...
Nescafe's Global Communication Strategy
Case study - 5 pages - Communication
In the globalized market of today, dynamic marketing communication strategies are the key for brands that want to relate to the diverse consumer niche from different cultures and markets. Nescafe is one of the most popular instant coffees on the market, which is owned by a huge company - Nestlé....
Walmart Overseas: An analysis
Internship report - 13 pages - Business strategy
The idea behind what would become Walmart was a store that would offer a large variety and volume of products offered at low prices, everyday. Sam and J.L. Walton, the founders of Walmart, believed that American small towns would benefit from a large retail shopping center because of the everyday...
Nazism in South America: Chronicle of a secret war 1930-1950 - by Sergio Correa da Costa
Thesis - 7 pages - Modern history
Historian and diplomat, Sergio Correa da Costa had the chance to serve his country in the city of Buenos Aires, during the Second World War. Correa lived in the Argentine metropolis during the reign of the GOU (United Officers Group) and later that of Juan Domingo Peron and Evita Duarte de...
Marketing analysis of Natura Brasil
Essay - 5 pages - Services marketing
Natura Brasil, which was established in Brazil in 1969, is now one of the leading cosmetics brands due to its social and environmental commitment. By designing products in close collaboration with traditional communities, Natura wants to enhance the skills, contribute to the development...
Business strategies: The Carrefour group
Case study - 16 pages - Business strategy
The Carrefour Group is the leading European retail group, and is the second largest in the world after Wal-Mart. Although it is still poised as a leader, it continues to develop amid tough competition on European markets as well as the global markets, even as the demands of the consumers become...
Agro-industrial in Santa Catarina
Case study - 7 pages - Educational studies
The agricultural industry is one of the main segments of the Brazilian economy, which are both important in the domestic supply as the export performance of Brazil. Agribusiness is synonymous with value addition, adequacy of raw materials, protection and food safety, development processes...
Case study of Decathlon and the sector of the distribution of the articles of sport
Case study - 23 pages - Business strategy
In 1976, Michel Leclercq Roncq inaugurated a store selling sporting goods, and named it Decathlon. His challenge was to equip all athletes with the best kind of sporting utilities available at the best price. Today, Decathlon Group with about 3.4 billion euros in turnover in 2004, is present in...
Risk Management - published: 11/10/2024
Essay - 2 pages - Management
With the rising level of globalization experienced in the market today, companies need to prepare for high levels of uncertainty. They have begun to reconcile their operations in preparation for the long-term economic downturn as well as to increase their exposure to the changing world markets....
Internationalization Strategies of Wal-Mart and Tesco
Case study - 11 pages - Business strategy
We will look at the strategies implemented by the companies Wal-Mart and Tesco, in order to internationalize their brand. To analyze the strategies, we will look at the various markets chosen abroad, the processes, the rate/rhythm and the speed of establishment of these two firms internationally,...
Is Brasilia an urban Utopia?
Case study - 4 pages - Architecture
The region of Brasilia came into being on April 21, 1960. Today, it is the capital of Brazil. It was built at the request of President Juscelino Kubitschek and was designed by Oscar Niemeyer and Lucio Costa. In this paper we will try to answer the question of whether or not Brasilia fits...
Analysis: Failure of Carrefour in Mexico
Thesis - 11 pages - Business strategy
In 1994, Carrefour opened its first store in Mexico. A little over ten years later, the largest French retail brand announced its withdrawal from the country. While the implementation was very successful in other Latin American countries such as Brazil, and Argentina, the company failed in...
It should be illegal to produce and sell tobacco
Essay - 5 pages - Economy general
Over the years, tobacco has been produced in many countries around the globe, especially those from the American continent. In countries like Mexico, Brazil and Colombia, tobacco was considered in the past, as a gift from God, as a product to use in order to conclude a deal or a treaty of...
The cosmetics marketing
Case study - 5 pages - Luxury marketing
The cosmetics industry is a huge and profitable market in the world. Today, this market is worth billions. In fact, according to the Cosmetics Europe and the personal care association in 2020, Europe was the largest market in the world, with 76.7 billion euros; followed by the USA with 72.3...
Fostering sustainable global growth through green finance
Dissertation - 5 pages - Finance
The ideas and goals of the United Nations (UN) in the areas of environment and development are at the origin of environmentally friendly finance, or green finance. In 1992, 178 countries met in Rio de Janeiro, Brazil, to discuss environmental and development issues for the 21st century....
The Fall of Ulysses
Essay - 4 pages - Philosophy
In all its humor, 1984 ½ would have in actuality been a very fitting title for Terry Gilliam's Brazil. An invisible, all-powerful government, the struggle of the individual against the state, the apparent hopelessness, there is no doubting the similarities between George Orwell's...
Postmodernism and cinema
Thesis - 7 pages - Film studies
‘It's about flights of fantasy, and the nightmare of reality, terrorist bombings, and late night shopping, true love, and creative plumbing.' (Gilliam; 1985). This tagline for the film Brazil highlights most of the concepts present in postmodernist criticism of cinema and television....
The economic crisis - external debt
Case study - 3 pages - Educational studies
The economic crisis in Brazil at the beginning of the 80 forces the company to maintain, throughout the decade, approximately the same number of pigs slaughtered in 1980. What is striking is that in 1986 the Concordia plant of Sadia group hit 855,501 heads and in 1989, only 601 507 (almost...
Cultural Persistence: the Jews of New York
Essay - 3 pages - Social, moral & civic education
New York is probably one of the most famous cities in the world because of History but also from the fact that it is the symbol of USA, the country of Liberty, capitalism, the self-made-man... New York is a bit like a compendium of American values and a study of this town is very interesting to...
Entry market plan: the case of Havaianas
Case study - 8 pages - Services marketing
We chose to conduct our study on the case of the Brazilian company: Havaianas. The famous flip flop producer, who sells sandals for beach-wear, with the Brazilian flag on it. We will create a marketing plan to understand where we can export our product profitably outside Brazil. The...
Fuji film: Analysis and strategy
Case study - 16 pages - Business strategy
Fujifilm I & I (Imaging & Information) is an international Japanese company, established in 1934, which manufactures films and cameras. In a recent survey published in a Japanese business daily, the company was ranked the first in Japan. The group has leading technology, which enables it to meet...
Business appropriateness in the Mexican food market
Thesis - 48 pages - Economy general
The 12 presidential elections that took place in Latin America have attracted considerable media attention this year. Indeed, in addition to informational interest, a considerable change is looming on the American continent and a new socialist trend creates a major part of Latin America. Outside...
