Luxury goods in China
Essay - 4 pages - Business strategy
The increasing demand for luxury goods can be traced back to two important factors. Firstly the transition of China from a planned economy to a market economy and the opening of borders to foreign trade in 1978 have allowed luxury brands to penetrate the Chinese market. Secondly, this...
Development for the sector of the luxury: The case of China (2006)
Essay - 43 pages - Services marketing
There are as many definitions of the term in the luxury sector. Dictionaries summarize luxury as a way of life characterized by a taste for expensive and comfort that requires large expenditures.The resulting products are therefore synonymous, not only of beauty,originality, creativity and...
Danone in China: The strategy of growth
Case study - 31 pages - Services marketing
Currently, the Chinese market is figure of "El Dorado" for Western firms facing maturity or saturation of traditional markets. With more than a billion potential consumers, the steady rise in living standards, and the impressive growth rates of coastal areas, has convinced many companies to...
Launching of the wines of the Center-Loire in China: analysis and potential of development
Market study - 121 pages - Services marketing
In order to provide a detailed answer to our question, we conducted this study in three distinct phases. During these three phases, we have always tried to keep in mind the characteristics of BIVC and its members in order to maintain greater consistency in all our analysis and answers. We first...
L'Oreal and its conquest of China
Case study - 27 pages - Services marketing
Since its creation almost a century ago by the French chemist Eugene Schueller, L'Oreal has always been at the forefront particularly on the sectors of of dermatology, pharmacology and cosmetics. The group has implemented its know-how and expertise to emerge as the leader in cosmetic business...
Buddhist influence on architectural elements of the Dunhuang Caves of China
Thesis - 4 pages - Arts and art history
The Dunhuang Caves have long been one of the most important architectural sites in the world, not only as a monument of cultural heritage, but also as memorial to the only religion to ever be universally accepted throughout the vast empire of China. While the sheer number of caves is an...
Evaluating a business plan for Dior - establishment of a store in China
Business plan - 14 pages - Business strategy
A business plan was created as part of an establishment of an outlet for Dior products in China. It contains a market analysis to determine strengths, weaknesses, opportunities and threats of the Chinese market. It consists of an analysis of the Dior group, and the whole city to determine...
Will China be the economic power of the 21st century?
Thesis - 15 pages - Economy general
It all began in 1980 after Deng Xiaoping came to power and China had moved gradually from being one of the poorest countries in the world to what is commonly called the "world's factory".Taking advantage of abundant and cheap labor, many companies decided to settle down in this country...
How to do business in China - The author's view
Thesis - 6 pages - Economy general
The Chinese population is immense, their history is very long and their culture is one of the most complex in the world. China is really a unique country for many reasons. First, we can notice a huge gap between urban and rural areas. China is so vast so there are a lot of cultural...
Mao's 'Strategic Problems of China's Revolutionary War'
Essay - 6 pages - Modern history
The "encirclement chess" or the game of Go is a typical Asian game of strategy which is popular among Chinese generals. The preparation of strategic action in time of peace, the primary objective of control of a sphere of influence, the action developed from the periphery to the center or during...
Labor unrest in China: Joining multiple perspectives to predict a possible future
Thesis - 3 pages - Economy general
The current labor situation in China is complex and needs not one, but multiple perspectives to adequately address different aspects of the increasingly diverse workforce. First, William Hurst's article 'Understanding Contentious Collective Action by Laid-Off Chinese Workers',...
Strategic Marketing Plan: Caroll entering the middle market in China
Case study - 10 pages - Business strategy
This document develops a strategic plan through the main tools; the first section is dedicated to the presentation of the company and its competitive market. Tools including the positioning of the brand, SWOT analysis and Value chain of the company Caroll are used to understand the strengths and...
The expansion of L'Oreal in China
Case study - 15 pages - Business strategy
This report examines the position of L'Oreal in the cosmetics industry, in order to examine a possible expansion in China, which is best suited for an overseas expansion through Direct Investment. In compiling this report, the first part will be about the position of L'Oreal within the...
Economic reform in China and Russia: A Comparison
Essay - 4 pages - Economy general
When economic reforms first began in China and Russia, regime stability, when classified as a product of political legitimacy, has, overall, seen only marginal change. Though they are now classified as illiberal democracies, and have opened up economically—China more so than...
Family Law: Comparison France Vs. China
Essay - 20 pages - Other law subjects
During the last century, the Chinese government decided to abolish the old family system and establish a new family idea: the socialist family system (the Marriage Code of 1950). This marked a turning point in Chinese common law and the beginning of a new family way of thinking. With this new...
Invest in China
Essay - 3 pages - Economy general
In the last three decades, China has known a fundamental shift. Indeed, China turned its socialist planned economy into a market economy. The government, through a lot of reforms, is gradually opening its doors to the free market. The entry of China in the WTO in 2001 has...
China as an innovator, not just an imitator
Essay - 5 pages - Economy general
A large number of patents are granted to China in various fields (green energy, space program, 3G mobiles?) underlining the fact that the country that invented paper, gunpowder and the compass many years ago is making a come-back among the international technology inventors. China...
The value of the Chinese Renminbi (RMB), its management and risks associated with investing in China
Case study - 6 pages - Finance
Ever since China adopted its Open Door policy, it has received unparalleled attention from international scholars. In recent years, this has been evident with respect to the exchange rate regime that China has applied. At first, the policy was lauded because it helped China...
To what extent is the description of China in the 19th century as a semi-colony justified?
Essay - 5 pages - Modern history
In the nineteenth century, an expansionist ideology led the industrial nations to build colonial empires throughout the world. During this century, China was confronted by these imperialist powers. They aimed to exercise their domination on the Middle Kingdom. In the Marxist thought,...
Doing business in China : Danone-Wahaha joint venture
Case study - 6 pages - Economy general
1919: “DANONE” was founded by Isaac Carasso in Barcelona (Spain) as a small factory producing yoghurt. “DANONE” is a Catalan diminutive of the name of his first son, Daniel. - 1929: The first factory was built in France, but during World War II, Daniel Carasso moved the...
An examination of China's evolution in manufacturing and innovation since 1978
Thesis - 11 pages - Business strategy
Since 1978, Chinese manufacturing industries have experienced remarkable growth and dramatic change. China is now the third largest manufacturing country in the world. Moreover, China is becoming more increasingly innovative with its own products and services. Yet, there is much to...
China-Middle East relations and how the natural resources affect their relations
Thesis - 6 pages - International relations
It remains without a doubt that the economic boom that China has witnessed in the last few decades had many implications for other regions of the world, including the Middle East. To fuel its ever increasing production and consumption patterns, and its ultimate search for economic profit,...
The export of cosmetics to China
Thesis - 20 pages - Economy general
China is a growing country that deserves a closer look to help explore all the opportunities it offers. Indeed, trade in China has a huge scope of development due to the decentralization and liberalization of 1978 and especially since its entry into the WTO in 2001. In spite of many...
The French luxury industry in China
Thesis - 45 pages - Services marketing
China with a huge population of 1.3 billion opened its market to economic reform following the death of China with a huge population of 1.3 billion opened its market to economic reform following the death of Mao Zedong in 1978 and the subsequent accession to power by Deng Xiaoping....
Establishment of LVMH in China: A case study
Thesis - 22 pages - Business strategy
We chose to study the different modes of entry used by the world leader in luxury, LVMH, to enter the Chinese market to the extent that the subject has many interests. Indeed, China seems to have become a key market for the luxury sector, which is now present and developed in all...
International Business Environment assignment: an analysis of the national business system and cultural conditions in China and assessment of how this will affect SuperSam
Dissertation - 24 pages - Services marketing
Choosing China as a host country for an International Business Environment assignment offers three advantages: first, since 1979, China has faced major economic and political changes. Second, it has been very successful in attracting foreign direct investment, i.e., in 1995,...
IKEA in China
Case study - 14 pages - Services marketing
Managing across cultures is a priority for companies that pursue an internationalization strategy. The case of the Swedish furniture company IKEA illustrates the complexity of this process. The Swedish company IKEA, which pioneered flat-pack design furniture at affordable prices,is the...
China in the global economy: A fast growing export country
Thesis - 4 pages - Economy general
The economy of China is particularly interesting to look at, because China was still over two decades ago a very poor country, whose planned economy didn't allow any improvement for its citizens' standards of living. But after a series of reforms oriented towards the market and...
Perception of China
Thesis - 2 pages - Social, moral & civic education
China is a vast country with a rich culture and profound history of social transformations. Through going on this trip to China, I hope to connect Becker, Wasserstrom, Pomfret, and Seybolt's perspectives of China with my own experience to paint an overall image of...
China analysis: Marks & Spencer
Case study - 10 pages - Business strategy
China being a highly appreciated country for its power in the global market and its rapid growth, enterprises are keen to invest in it in order to remain competitive. In recent years, China has evolved and developed rapidly in many areas. For this reason, many companies such as...
