Sales Promotion of Red Bull in France and China
Case study - 14 pages - Services marketing
It seems interesting to analyse Red Bull, as the company uses unique methods of marketing. The brand relies on buzz marketing and word of mouth. The company, which is already established in 144 countries worldwide, launched its famous beverage in France. Most of Red Bull consumers are young...
Comprehensive report on global staffing strategies: China
Thesis - 5 pages - Journalism
Substantial challenges exist in identifying and recruiting the right high tech telecommunications staffing talent in the Chinese market. In fact the need for high tech telecommunication leadership talent, for example, has produced a staffing gap in China that no longer remains...
Marketing plan for Caroll in China
Case study - 9 pages - Services marketing
In this document we will present a brief marketing plan for Caroll. The firm would like to have a foothold on the Chinese market. As tool, we will use some common instruments such as B.C.G. Matrix, Ansoff Matrix or the well-known 4P's as well as Porter's five forces. An overview of...
Burger King in South-Africa
Case study - 14 pages - Services marketing
Burger King was established in 1954 in Miami, Florida, by James McLamore and David Edgerton. They were among the pioneers of fast food. The Whopper , launched in 1957, was an instant success, and is today the emblem of the brand. Burger King quickly distinguished itself by its unique taste and...
China, the 'auto'-mobile zone
Thesis - 10 pages - Economy general
China has long been regarded as the land of the bicycle. This Asian country is now a new Eldorado for the automotive industry. In 2005, China became the third largest producer of cars after the U.S. and Japan, and the fourth largest market in the worldwide vehicle sales. Within a span of...
The export of cosmetics to China
Thesis - 20 pages - Economy general
China is a growing country that deserves a closer look to help explore all the opportunities it offers. Indeed, trade in China has a huge scope of development due to the decentralization and liberalization of 1978 and especially since its entry into the WTO in 2001. In spite of many inequalities...
Research about China/US student exchange programs
Tutorials/exercises - 5 pages - Educational studies
Study in the US has been and still a major objective for Chinese students, as different surveys like the one recently carried out by Art & Science Groups have pointed out. The Art & Science Group is an organization dedicated to advising US academic institutions on their enrollment...
USD/CNY: Exchange rates
Essay - 4 pages - Business strategy
Initially China followed a policy of keeping its exchange rate extremely low. However, it soon realized the adverse affects of its policy and started appreciating its currency. From the period of 2004 to March 3, 2012, Yuan appreciated by more than 23% and fluctuated between 8.2800 to 6.3039....
The rise of greater China
Thesis - 6 pages - Social, moral & civic education
The 1980s represents a significant shift in national policy within the People's Republic of China (PRC) in the movement away from Communist ideology toward a new form of “market socialism” which has resulted in intensive economic growth, foreign investment, and political...
The Zara universe
Case study - 30 pages - Services marketing
The Spanish clothing brand Zara Inditex belongs to the family group which represents 75% of the activity. Inditex is one of the largest distributors in the world of fashion. It has brands such as Massimo Dutti, Bershka, Stradivarius, Oysho and so on. It has nearly 2,000 stores in 57 different...
Case study of intercultural management: Lenovo
Case study - 5 pages - Management
Lenovo is an innovative international technology company, based in the Chinese cultural environment. It was born from the acquisition of the IBM Personal Computing Division by the Lenovo Group. Today, Lenovo is headquartered in Purchase (NY), and its main activities are directed from...
Why does the U.S. government keep urging China to revalue its currency?
Tutorials/exercises - 6 pages - Finance
On September 23, 2010, President Obama increased pressure on China to immediately revalue its currency, devoting most of a two-hour meeting with China's prime minister Wen Jiabao to the issue and sending the message if 'the Chinese don't take actions, we have other means of protecting...
E-Leclerc in China: Fictive case
Essay - 13 pages - Services marketing
The objective of this report is to introduce a marketing plan to implant E-Leclerc centers in China. Currently the French market of supermarkets is saturated. The European market is a part of international strategy of E-Leclerc. Nevertheless, China represents an “Eldorado”...
Strategic marketing plan for Caroll (the French "fashion house") in China
Market study - 10 pages - Services marketing
Today, with the globalization, companies have to establish in other countries than their origin country, to be more competitive and to resist in the market, especially in the clothing retail market. So, the main part of companies opens new subsidiaries in other countries and more on...
To what extent does the resolution of the 2005 so-called "Bra War" contribute to a better understanding of the Union's trade negotiation agenda?
Internship report - 3 pages - International relations
This study does not aim at weighing the pros and the cons of EU's way of dealing with the impending Chinese textiles competition, nor does it try to assess European Member States' (MSs) ability to reach consensus during trade negotiation rounds. Building on Robert Putnam's heuristic...
Cognac in China
Thesis - 3 pages - Economy general
Today, the consumption of cognac in China is booming. Between 2006 and 2007, this market had increased by 74.2% in China and is now the 4th largest market in terms of global consumption. However, it remains a product which is synonymous with luxury, and therefore is priced at a...
Marketing analysis of Skis from Ferrari
Case study - 5 pages - Services marketing
The market for ski equipment is concentrated in few hands, such as Amer Sports (Atomic, Salomon, Dynamic etc.), Quiksilver (Rossignol, Dynastar etc.) and K2 (Völkl / Marker etc.). Many are outsourced or relocated to China or to Eastern Europe. The marketing departments of manufacturers are...
An examination of China's evolution in manufacturing and innovation since 1978
Thesis - 11 pages - Business strategy
Since 1978, Chinese manufacturing industries have experienced remarkable growth and dramatic change. China is now the third largest manufacturing country in the world. Moreover, China is becoming more increasingly innovative with its own products and services. Yet, there is much to learn...
Caroll in China: strategic marketing plan
Case study - 22 pages - Services marketing
With an economic growth of nearly 10%, China looks very attractive to a lot of companies today. The emergence of a strong middle class characterized by a high purchasing power makes opportunities plentiful. However, China's huge market is much more complex and specific than western...
China's economical and ethical rise in the African continent
Thesis - 9 pages - Economy general
The paper is based on the theme of an article that emphasizes on China's role in Africa. We first learn about the contents of the article and then state the status quo of the collaboration between the country and the continent. After description, we will go through a critical thinking section...
Case analysis: Haier strategy in India
Case study - 2 pages - Management
In 2004, Haier opened operations in India with the aim of accessing the country's large market, gain from India rapidly expanding economy and push by Chinese government's push for Chinese companies to become multinationals after China joined the World Trade Organization (WTO)...
The war on talent: Korn/Ferry International in China
Presentation - 16 pages - Human resources
With $452 million in global fee revenue, 474 consultants worldwide, 70 offices globally, and 4.4 million candidates in its database, Korn/Ferry has been successful due to the high quality, process and speed at which its consultants have placed candidates. In 1978, Korn/Ferry International...
Samsung as a Silicon Valley Company
Case study - 3 pages - ICT marketing
Samsung is facing a challenging period that can redefine the company's history. As a leader in the consumer electronics market, Samsung has enjoyed massive success for several decades. However, recent developments in the tech and electronics industry have been characterized by the...
Volkswagen group- China's analysis in competitive strategy
Case study - 20 pages - Business strategy
Chinas automotive industry growth reflects on China's economy, with it being one of the most dynamic and promising industries in the country. Volkswagen Group entered the Chinese economy thirty years ago, and therefore played an important role in shaping this industry. After giving the...
Mao's reforms: A total failure?
Essay - 5 pages - Modern history
“In time of difficulties, we must not lose sight of our achievements.” This quotation from the Communist leader Mao Tse-Tung (1893-1976) could perfectly apply to his economic policy. When Mao came to power in October 1949, China was out of a decade of war and its economy was still very...
Fusion acquisition of Adidas - Reebok
Case study - 56 pages - Services marketing
The Adidas Group is a German company which belongs to the sport equipment manufacturing market. In 2005, the turnover of the worldwide market of apparel and sport equipment was about 25.2 billion dollars, which corresponded to an 11.5% growth when compared to the previous year....
BRIC (Brazil, Russia, India and China) and the global economy
Thesis - 11 pages - Economy general
BRIC is an acronym that refers to the countries Brazil, Russia, India and China. According to a paper published by Goldman Sachs in 2005, these countries have been growing rapidly, and will continue growing rapidly for the next fifty years. By the year 2050, the combined economies of the BRIC...
China's beer wars South Africa Breweries. SABMiller case
Market study - 31 pages - Business strategy
1. General information on the company A. SABMiller historical B. Important figures C. International policy 1. The main international events 2. The case of China 3. Analysis of the SAB International policy 2. Analysis of the Chinese beer market A. Characteristics of the...
Business plan: Personal traveller - tourism in China
Business plan - 26 pages - Business strategy
Personal Traveler is a travel related service company which links with travel agencies in leading European markets in forming a customized package to fit the need of “third-age” foreign travelers in main Chinese cities. The venture will leverage on the sharp increase in...
Working capital management in Hindalco (Aditya Birla Group)
Tutorials/exercises - 60 pages - Finance
The foundation stone of the Aditya Birla Group was laid down by the great visionary and the founding father of the Indian industry- Lt. Shri Ghanshyam Das Birla. The succession torch was successfully carried on by his son, Lt. Shri Basant Kumar Birla. In the year 1943 was born Aditya Vikram...
