Hershey Company
Case study - 21 pages - Management
Hershey Company, a United States-based snack food company has been looking to assume an international role for the past two decades. Founded by Milton Hershey over one hundred years ago, going international has proven to be quite a feat especially when it is chocolate that is the topic for...
What make Haagen-Dazs so successful?
Case study - 28 pages - Business strategy
Haagen-Dazs was established in Bronx, New York in 1961 by the Polish immigrants Reuben and Rose Mattus. Haagen-Dazs is the pioneer in the luxury ice cream market for manufacturing the best quality ice creams made with only purest and finest ingredients. It started with three flavours Vanila,...
Marketing analysis of Oreo
Case study - 28 pages - Services marketing
Everyone has a special Oreo story. Nowadays, every person has heard about the Oreo cookies, thanks to the word of mouth and the different ways of advertising through TV, magazines, internet etc. There are many theories pointing to the origin of the name ‘Oreo'. Indeed, it was taken from...
