Strategic management H&M
Case study - 46 pages - Management
In 1947, H & M, a Swedish clothing chain, opened its first store in the world. The company then conquered Europe and arrived in France in 1998. Today, H & M is a firm well known internationally and has over 550 outlets in 12 countries in Europe. Operating both in the market for menswear,...
The international strategy of H&M
Case study - 22 pages - Business strategy
H&M is an abbreviation for Hennes and Mauritz. Hennes was the name of the first store. Indeed, Erling Persson, a Swedish vendor of pens, made a trip to the United States and discovered a new type of store that conducted big sales by selling clothes at reduced prices. Back in Sweden, he decided to...
The plus size apparel market in the U.S.
Market study - 5 pages - Business strategy
The rise in the occurrence of obesity in the United States might provide a new business opportunity to clothing brands. From infant car seats to doorways and even coffins, there are countless consumer products that are being made to expand and widen to accommodate more people who are on...
Chanel - Global Operations
Market study - 7 pages - Business strategy
Chanel S.A., fondly known as Chanel is a privately owned fashion brand. It was founded by Gabrielle "Coco" Chanel in 1909. Company is headquartered at Paris, France and is present in more than 310 locations worldwide. The annual revenue as recorded in 2010 stands to be ?1.809 billion.The company...
Strategic marketing plan for Caroll (the French "fashion house") in China
Market study - 10 pages - Services marketing
Today, with the globalization, companies have to establish in other countries than their origin country, to be more competitive and to resist in the market, especially in the clothing retail market. So, the main part of companies opens new subsidiaries in other countries and more on...
Market presentation about the Ted Baker Company (2006)
Market study - 20 pages - Services marketing
First of all, Ted Baker is operating on the fashion retailing market, which we are going to study, with particular attention to United Kingdom, where the company started. In this report, we will be mainly concerned with women swear retailing which is currently the most important part of the...
Online clothes renting business: « Des Marques et Vous »
Case study - 25 pages - Economy general
'Des Marques et Vous' or ‘Brands and You' is the name of the new company we plan to set up. This name is in French and implies two meanings; it means 'people and their attachment to the brands' and 'being different from the other brands'. This company's name is...
United Colors of Benetton: An overview
Case study - 8 pages - Management
The clothing market is doing well with a growth rate of 2.5%, even though the market is unstable due to certain aspects (environmental, economic, socio-cultural, etc.), Despite saturation, Benetton is a brand that continues to sell quality clothing. However, given the explosion of...
Strategic analysis of the ready-to-wear brand Abercrombie & Fitch
Case study - 8 pages - Business strategy
In March 2007, Abercrombie decided to reach out to its European customers by opening a store in a posh London neighborhood. Its brands, A&F and Hollister, had become quite a rage with targeted customers in the United States. The reputation of this brand had reached the corners of the world and it...
SWOT Analysis - H&M
Case study - 5 pages - Fashion and ready to wear marketing
The Hennes and Mauritz group is known globally as H&M, an extremely popular fast fashion brand. Currently H&M operates five thousand stores, including E-commerce platforms, across more than seventy countries. High stock turnover rate ensures that the company sets and keeps up with the latest...
Strategic internal diagnosis of the Brand Chanel
Case study - 5 pages - Services marketing
Chanel's products represent a very heterogeneous mix. Indeed, Chanel has developed multiple skills, allowing us to define five homogeneous strategic business areas or SBAs. Haute Couture -Clothing Chanel is present in all categories of designer clothing brands...
Strategy marketing of the Zara group
Case study - 28 pages - Services marketing
The clothing industry represents a steady 6%- 7% of household incomes. The sector is inevitable, and everyone from the most affluent to less affluent, spend the same share. However, the textile market is primarily a volatile sector, subject to seasonality and fluctuations of fashion....
Marks & Spencer Case Study
Case study - 5 pages - Management
The hardest part for a modern business is to create a brand which is known, trusted and admired by the nation. It is a process which can take decades to get right. However, we have to keep in mind that the brand image can be destroyed in a matter of days. Currently, the company Marks & Spencer...
Door-to-door dry cleaning
Case study - 7 pages - Educational studies
Nowadays, people are full of activities that time for laundry is limited to some hours. Most people find time during the weekends while others do not get time at all. The business provides door-to-door dry cleaning and laundry. Clothes are picked from the client's door, laundry done at a central...
Extension of the Nike brand to Nikewomen
Case study - 13 pages - Services marketing
Nike is an American company founded in 1972. It is a limited company, whose slogan is "Just Do It." It is involved in the business of sports equipment and its major competitors are Adidas, Puma, Le Coq Sportif, which sell other brands of sports equipment. It should be noted that Nike is an...
Traits common to mankind throughout the world
Case study - 2 pages - Educational studies
One trait common to humankind is speech. The voice box or the larynx sits lower within the throat in people than in chimps. This factor enables human speech. The ancestors of human evolved roughly 350, 000 years ago with a descended larynx (Jolly, 2001). We have a descended hyoid bone that is not...
H&M's Marketing Analysis
Thesis - 9 pages - Services marketing
H&M´s founder Erling Persson, began as a buisnessman in Vasteras, Sweden. During a trip to the USA in 1947, Erling became interested in a new kind of clothing store that combined a high turnover of garments with low prices. Upon his return home, he opened the first Hennes retail store in...
The ethic issues concerning the fur industry
Internship report - 7 pages - Luxury marketing
I have always been very interested in fashion. For the last six months, I have been working as a communication manager's assistant at Victoria Couture, a luxury brand company that deals with clothing and accessories (bags, jewels and watches) for women and for children. My job profile...
Mark & Spencer: Company overview, market and competition
Thesis - 5 pages - Management
Marks & Spencer is a British retailer. Its head office is located in City of Westminster, London, England. It is the largest clothing retailer in UK. It was founded by Michael Marks and Thomas Spencer. Mark & Spencer is 43rd largest retailer in the world. Marks & Spencer have been for more...
Analysis of the Strategic Marketing of Quicksilver
Case study - 37 pages - Services marketing
For almost 40 years, Quiksilver has designed, produced and distributed clothing, accessories and related products designed to target young and active surfboarders. It is currently the world leader in the surfing gear market with its worldwide development, communication and organization...
Feasibility study of the Primark company in the French market
Case study - 10 pages - Business strategy
Primark, subsidiary of Associated British Foods, is a well known retailing Brand in clothing founded by Arthur Ryan, actual chairman.First headquarters were located in Ireland, where the brand was born as Penneys. The first store opened in 1969 in Dublin. 1973 opened the first store in UK....
Case study: Zara
Case study - 5 pages - Business strategy
Created in 1975, Zara is now the third largest company in the world of ready-to-wear garments. The idea of the Spanish designer, Amancio Ortega, was to sell designs copied from luxury clothes at half the price. The latter is now a billionaire and the head of the holding company Inditex, which...
Dolce&Gabbana and its communication strategies
Case study - 11 pages - Management
Dolce&Gabbana sells ready made clothes and is a brand based in Legnano, Milan. It was launched in 1985 by two designers, Domenico Dolce and Stefano Gabbana. In 1980, both were working in the same workshop in Venice. By 1982, they began working together to carve a niche for themselves in the...
Strategic analysis - Study of the case Lafuma
Case study - 32 pages - Business strategy
In 1930, three brothers, Victor, Alfred and Gabriel Lafuma, each one more enterprising than the other, launched a compnay, based on their skills as tanners and saddlers, to manufacture and market all types of bags including back-packs, and and they named their company Lafuma. In 1936 the...
Fusion acquisition of Adidas - Reebok
Case study - 56 pages - Services marketing
The Adidas Group is a German company which belongs to the sport equipment manufacturing market. In 2005, the turnover of the worldwide market of apparel and sport equipment was about 25.2 billion dollars, which corresponded to an 11.5% growth when compared to the previous year. This market can...
Strategic analysis of Zara's ready-made clothes
Case study - 10 pages - Services marketing
During the past twenty years, the textile market has undergone profound changes. China is largely responsible for the upheaval in the sector. But other factors, such as increased costs (cost of fabric production cost and so on) are also taken into account. Larger companies then introduced the...
Market research: the Diesel Jean
Market study - 24 pages - Services marketing
Jeans are timeless clothing. Today, this product is worn by all generations. At a time when models and brands have expanded considerably, Levi's is being seen as strong competition in the market, and Diesel has become a must-have brand that stands out for its originality and...
The strategy marketing of Banana Moon
Case study - 5 pages - Services marketing
Introduction: Located in the heart of Monaco, this company enjoys a good reputation in the market sector of high end bathing suits. Mc Company sells swimwear under the brand name, Banana Moon primarily to children and adolescents. But after experiencing successful seasons, they have decided to...
Comparison between H&M and Mango
Case study - 8 pages - Services marketing
H & M and Mango are brand names that are quite popular, and have emerged in the market of fashion. They concentrate on marketing through stores, and distribute their clothing, cosmetics and accessories in large urban areas and in smaller ones. Both companies are on the same sector and are...
Publicity campaigns of United Colors of Benetton
Case study - 40 pages - Services marketing
Benetton is a brand of repute that has been in the limelight by many provocative advertisements. However, these ads have been a hindrance to the development of the brand. As an advertising agency, it has decided to create a new campaign focusing on branded products. In this case, it will...
