Nokia: Strategic Analysis
Case study - 22 pages - Services marketing
Nokia has largely contributed to the growth of Finland since the mid-90s. Its role in the Finnish economy in figures is as follows: it represents 10% of its GDP, half of its growth, 16% of its exports, and 60% of the capitalization of the Helsinki Stock Exchange. It is also the largest private...
The Fog of War: Lessons One and Two
Essay - 7 pages - International relations
Through the process of critical oral history, Robert McNamara has re-evaluated his experience as the Secretary of Defense under the Kennedy and Johnson presidencies. Filmmaker Errol Morris shaped his documentary The Fog of War around eleven lessons from the life of McNamara. The first two...
Recycling in South Africa
Thesis - 16 pages - Ecology & environment
As part of my third year at the business school of Rennes in South Africa, I had the opportunity to do an international internship for a period of 10 weeks. This course's main objective was to test my ability to adapt. Indeed, during this internship, I had to adapt to a different culture, and...
Sales Training in Christian Dior, London
Thesis - 8 pages - Educational studies
As part of my second year ESSCA, I was asked to do an internship in the marketing function, either in the sales department, or in the purchase section. The goal is to have a direct relationship with a customer or a supplier (BtoB or BtoC), to participate actively and be essential to the...
Zara and H&M: Two models which try to bring luxury closer to the common consumer
Thesis - 11 pages - Services marketing
The European textile sector was one of the first victims of globalization and price discrimination. The most important textile markets are Europe (135 billion euros), U.S. (100 billion euros) and China followed by Japan (35 billion euros). In this hyper-competitive environment, brands like Zara...
The Strategy of the Danone group
Case study - 8 pages - Business strategy
Danone is one of the leading agro businesses in the world. Its main activity is the production of fresh dairy products, but has also made its presence known in the segment of beverages (bottled water). It branched out into the production of infant and medical food recently. The CEO of the...
Customer relationship management in the pharmaceutical industry
Dissertation - 35 pages - Management
This document examines issues and approaches to various business strategies focused on different clients of French pharmaceutical laboratories. The idea was to reconcile two opposing stances: the industrial way of working opposed by a need to strengthen the image that the public has of the...
Ergonomics as a participative step
Case study - 8 pages - Management
Over the last twenty years, there has been a host of literature and several studies on participatory ergonomics. In our view, this situation stems from at least three reasons. There was a change in society and in organizations promoting participation. On the other hand, as was proven...
Study of the company Perrier
Case study - 8 pages - Services marketing
"The Source Perrier Company" faced massive success in France and abroad in 1906. Perrier is a classic "chic" drink par excellence, and in 1984, it became the first company of mineral water worldwide. However, in 1990, "the case of benzene" strongly weakened the group and it was bought by Nestle...
Analysis of Adidas marketing mix
Case study - 13 pages - Services marketing
Today, the sport has found its place in French society by combining equilibrium, welfare and health. The sport has also developed, democratically and is a mass culture. Products designed by the sports industries, are more responsive to consumer needs, and combine aesthetics, design and quality....
Lipton Iced Green Tea
Case study - 15 pages - Services marketing
Founded in 1893, the Lipton brand is part of Unilever and has a worldwide turnover of 48.8 billion Euros. Ranked number 1 in the United States and many European countries, Lipton is the world's leading brand of tea. It is present in the market for teas, herbal teas, and soft drinks. Though...
Out-of-Town Brown and the Besieged Probation Supervisor
Case study - 3 pages - Administrative law
Recently, a few high-profile cases involving sentencing recommendations from probation officers within the Collier County Probation Department have brought some bad press to the department. According to the public's perception via the media, the department is not as tough on sentencing sanctions...
Amusement parks in France
Market study - 26 pages - Services marketing
"One can dream, design and build the most fantastic worlds, and thanks to the efforts of mankind, this dream has now become a reality" All the credit goes to the great men with great minds who have founded these great empires, movies, cartoons and theme parks in the world. In this report, our...
The United States and the World: The Sources and Tools of American Foreign Policy
Course material - 8 pages - Modern history
There is undoubtedly an American exceptionalism: the US considers itself since the 18th century to be different from Europe. It has seen itself from the beginning as a universal model: the “American way of life” (linking most strongly liberal democracy and free enterprise, two notions...
Ethical and Policy Factors in Care Coordination Transcript
Presentation - 3 pages - Medical care & personal assistance
First, we will examine the moral and regulatory implications of care coordination within the ANA (American Nurses Association). Then, we will examine how government policies affect healthcare accessibility, focusing on the American Nurses Association's advocacy efforts. We will also discuss...
U.S. Political Institutions and their Roles in the U.S. Foreign Policy
Essay - 4 pages - International relations
In 2017, Trump stated in the National Security Strategy of the United States of America that the US "seeks a Middle East that is not a haven or breeding ground for jihadist terrorists, not dominated by any power hostile to the United States, and that contributes to a stable global energy market."...
International political sociology
Essay - 10 pages - Political science
Political sociology is an interdisciplinary field of inquiry developed by sociologists and political scientists to study the dynamic relationship between society (a complex web of social institutions and social behavior) and politics. Much of the impetus for the development of the field grew out...
Financial markets of India
Dissertation - 33 pages - Finance
Financial institutions, financial market and financial instruments are considered main components that are closely linked with each other, because financial institutions deals in financial instruments in the financial market. Financial transactions takes place in financial markets. Each and every...
Unraveling Urban Transformation in Atlanta's West End - Gentrification, Policy Forces, and Inequities
Case study - 4 pages - Urban planning
The changes in the urban landscape display the complexity of economic, social, and policy factors that play a role in shaping the cities. Such complex interrelations befell the West End in Atlanta, once a lively, predominantly African-American neighborhood. Today, another case of...
A nursing management perspective of a critical incident report
Thesis - 8 pages - Medical studies
The assignment will discuss a critical incident from a nursing management perspective, being an admission assessment experienced during placement. It is not a care study. There will be an overview of the nurse-managers responsibilities during the admission assessment and attention drawn to local...
Country Risk: Fiscal Policy and Public Debt
Course material - 6 pages - Economic politics
Governments refer to (elected) people who form the administrative body of a country. They are important because they take into account externalities and finance public goods (which the private sector would not want/manage to finance). Their objectives are : education, national defense, low crime,...
Impact of Monetary Policy on South African inequality
Case study - 5 pages - Economic politics
In 1994 the first democratic elections in South Africa brought about the promise of equal opportunity and overall improvement of living standards. However, 26 years later the high levels of South African inequality still remain. This level of inequality has been institutionalised in the economy...
A look at local area networks and some of its variants: With a special reference to Bharat Electronics Limited
Dissertation - 38 pages - Electronics, mechanics, engineering & technology
India, as a country, has been very lucky with regard to the introduction of telecom products. The first telegraph link was commissioned between Calcutta and Diamond Harbor in the year 1852, which was invented in 1876. First wireless communication equipment were introduced in Indian Army in...
Lyndon B. Johnson and the Model Cities Act: A case study in working Congress
Thesis - 7 pages - Political science
Cast into the Presidency on the heels of the Kennedy assassination, Lyndon Baines Johnson was affirmed in office in 1964 by a landslide electoral victory. The Vietnam War was not yet the incendiary quagmire it would become later in his term, and Johnson was free to put his energies and his...
Policy Evaluation Briefing - Social Engineering
Presentation - 4 pages - Sociology & social sciences
This briefing will evaluate the current policies available to tackle social engineering. Social engineering has become a menace in the world of technology today and affects almost everyone who uses technology. Technology has evolved rapidly over the past couple of decades, causing cybercrimes to...
Intranet multi client chatting
Tutorials/exercises - 30 pages - Computer science
The project “Intranet Multi Client Chatting” is designed using Microsoft Visual Studio.Net 2005 as front end and Microsoft SQL Server 2000 as backend which works in .Net framework version 2.0. The coding language used is C# .Net. Private network used within the company. An intranet...
Across the board leadership and new value development organizes changing companies
Thesis - 11 pages - Management
InterClean, a major sanitation competitor realizes that in today's environmentally friendly atmosphere, customers express increased interest in solutions and services (rather than products) to contour cleaning endeavors. InterClean, through its reorganization, hopes to offer increased turnkey...
British Policy of Appeasement: Great Britain and the Second World War
Case study - 10 pages - Educational studies
The policy of appeasement pursued by Great Britain in the years leading up to the outbreak of World War Two is among the most controversial events studied by historians. Assessments of the policy of appeasement offered by historians include those who criticize the actions of the...
Central banks & monetary policy
Case study - 7 pages - Educational studies
Most of central banks presume that financial stability has policy responsibility. In a few situations where the central bank is faced with legal objective that is explicit for stability in finance, objective is of a wide range and the responsibility of central banks far reaching. However,...
Corporate audit project: Dior
Case study - 16 pages - Finance
The duet Arnault - Galliano is supplemented with wonder: of creative dimension which assembles crowd and other the cold effectiveness of the businessman. Their collaboration will lead to a true handing-over in saddle of the mark: this one attracts from now on younger and more international...
