The modeling of the behavior of the international commercial negotiator
Dissertation - 82 pages - Services marketing
"Most of us negotiate Every Day" are the first words of the book "Creative Negotiating" by Stephen Kozicki. Whether it is supplies or international agreements, all cases are well prepared to negotiate a better price, a convenient delivery date or more favorable terms. Regarding the idea that...
SWOT Analysis - Coca-Cola
Case study - 3 pages - Catering marketing
The Coca-Cola Company is a leading soft drink specialised American company. Currently selling products in more than 200 countries, the COCA-COLA company is mainly known for selling one of the most popular beverages on earth : "Coca-Cola" (also called "Coke"). The Coca-Cola Company owns a...
German consumer behaviour
Essay - 26 pages - Services marketing
German consumer behavior: Being exchange students from Europe, it is interesting for us to learn about German consumer behavior. All of us live near this huge country that represents the biggest European market. To be honest, before starting this paper we did not know...
The consumer behaviour
Case study - 27 pages - Services marketing
Nowadays, more and more students decide to study abroad in order to enhance their language abilities and discover new cultures and lifestyles. As a French student who lived and studied in Paisley for a year, the author is aware that going abroad to study is an important and difficult decision to...
Marketing plan for Apple Airpods
Case study - 7 pages - ICT marketing
The general objective set out in the marketing plan is to launch a personalized Apple product to meet the new demands and behaviors of the most demanding consumers. The aim is to encourage a new way for consumers to have greater value and motivation to buy from the brand...
Behavioral finance: the global financial crisis in the late 2000s
Case study - 4 pages - Finance
The global financial crisis in the late 2000s began from the United States. The crisis sprung from the supply side with the mortgage lending market after the Federal Home Loan Mortgage Corporation reached a decision that it would stop buying high-risk mortgages. Consequently, the New Century...
I shop therefore I consign - A study of the global online fashion resale market
Market study - 5 pages - Fashion and ready to wear marketing
The global online resale market for fashion and accessories has grown 21 times faster than apparel retail over the past three years. On the other hand, luxury sector pioneer websites, such as TheRealReal, have, through a sustainability-oriented narrative, managed to transform resale shopping into...
Theory of consumer choice
Thesis - 14 pages - Services marketing
The concept of ‘utility' was introduced to social thoughts by Bentham in 1789 and to economic thoughts by Jevons in 1871. The neo-classical economists devised the following system to measure the utility of a commodity. A neo-classical economist, Walras, coined a term ‘util', meaning...
Polonsky M. J., Brito P. Q., Pinto J. and Higgs-Kleyn N. (2001). Consumer Ethics in the European Union: A comparison of northern and southern views
Essay - 3 pages - European union
Our article for seminar three is called Consumer Ethics in the European Union: a Comparison of Northern and Southern Views. It discusses the issue of a single European market and the cultural problems that occur in this growing “integrated” market. The authors have divided the...
The organic products market in the UK
Case study - 9 pages - Distribution marketing
The consumption of organic food substances has soared within the past years across the United Kingdom, as people have sought high-quality food substances and eaten healthy foods, driving the most considerable year-on-year increase in the sale of natural substances in fifteen years. The organic...
Porter's five forces, PESTEL and SWOT analysis - Puma France
Case study - 6 pages - Sport marketing
"Puma SE is a German company specializing in the manufacture of sporting goods founded in 1948 by Rudolf Dassler, older brother of Adolf Dassler founder of Adidas, and based in Herzogenaurach in Bavaria." This brand certainly manufactures sporting goods but its greatest strength lies in the...
Consumer panels
Thesis - 4 pages - Logistics
In today's competitive world, the consumer is considered is as the king of the market. Since the customer is the King, companies have to understand what people buy, their consumption pattern and the reason behind this behavior. This can be done through market monitoring, research...
The Market
Course material - 6 pages - Marketing theories
This document is a marketing course on the market, especially on how to identify and delimit it.
International customer behavior: How mp3 industries created and developed a new market?
Thesis - 26 pages - Services marketing
We prefer to study the MP3 player market as it is a novel and fast growing one. Flourished in 2004, the MP3 player replaced the old devices like walkman and disc man, thanks to the technological developments. In 1998, an unfamiliar brand introduced the first MP3 player and it was only in 2001...
The impact of cognitive dissonance in higher education and career choices
Litterature review - 17 pages - Clients and users behaviour
Cognitive dissonance, a concept both profound and captivating, was brought to the fore by Leon Festinger in 1957. It embodies the psychological discomfort experienced by individuals when they encounter conflicting beliefs, attitudes, or behaviors. This incongruity incites a pursuit of...
Business Ethics and Social Responsibility
Case study - 14 pages - Business strategy
The document consists of three assignments which depend on the paper. The first assignment is to discuss a paper written by Dirk Lindebaum, Deanna Geddes & Yannis Gabriel, under the title 'Moral Emotions and Ethics in Organizations: Introduction to the Special Issue', published in the...
Decision making and motivation
Case study - 6 pages - Management
A study of consumer behavior helps the marketers to strategies the marketing goals and produce products that would guarantee customer satisfaction. Decision making is done by customers either in favor of the product or against buying the product. This level is highly influenced by...
Creating and Sustaining Brand through Marketing Communications
Case study - 13 pages - Services marketing
The following dissertation provides an examination of the contribution of maintaining an integrated marketing communication to build and support the brands. In build up to the objective of the text, several concepts are sufficiently oriented. Further, an evaluative approach is maintained in the...
The market of the cosmetics and essential oils in Northern Europe
Market study - 15 pages - Services marketing
This study presents the main characteristics of the market for cosmetics and essential oils in northern Europe. The targeted countries are Denmark, Finland, Norway and Sweden. Initially, the general characteristics of the markets will be studied and then a more detailed analysis on cosmetics will...
Analysis of the study of a brand:IKEA
Case study - 56 pages - Services marketing
The comfort of the living is at the heart of the expectations of ones contemporaries. It is omnipresent and multifaceted and includes user comfort, mental comfort, and existential comfort. The modularity is synonymous with functionality. There is a constant search for excitement and conviviality...
In-store versus online visual
Dissertation - 117 pages - Services marketing
The purpose of this dissertation is to identify the differences and similarities of in-store versus online visual merchandising in the fashion industry and the representation of accepted high street techniques in the 2D online world, and their effects on consumer behavior. In order...
Analyzing financial statements: Puma
Case study - 13 pages - Business strategy
Despite few important sport events, the sporting goods industry as a whole, has continued to record further growth. The healthy growth in the sport lifestyle segment was due to the sustained trend towards fitness and wellness, the increasingly important connection between sport and lifestyle, and...
Dove - Analysis of marketing plan
Market study - 15 pages - Services marketing
We will reveal later that we have decided to develop a green product to be innovative and in sync with Unilever. We need to clarify what is Dove's business. Dove is working on the market of women's personal care. Dove has a large range of products from soaps to shampoos. The key point of Dove's...
Strategic issues in the European beer industry
Thesis - 7 pages - Business strategy
The beer market is now undergoing major changes. The alcoholic beverages market is growing; alcohol-based products increased from 182.084 million liters in 2000 to 204,361,000 liters in 2005, by volume growth of 2.7%. These figures seem to favor the brewers. However, if there is an increase in...
Scoring and its role in segmentation and targeting
Thesis - 7 pages - Services marketing
There are various ways to determine consumer behavior. One such method is the use of a numerical variable called the score to assess a particular type of customer behavior. The score is assigned based on the “Predictive model”. The construction of a score implies...
The changing meaning of luxury in Europe
Internship report - 50 pages - Business strategy
No longer reserved for the selected few, luxury is now within the reach of a much larger consumer segment. In this analysis we ask Europeans what constitutes „luxury? in their everyday life. As the prospects for obtaining a certain level of material wealth is fulfilled - or it is...
Strategic Report: Sally Beauty Holdings, Inc.
Case study - 2 pages - Business strategy
Sally Beauty Holdings Inc. is confronted by economic insecurity and inflation, which restrain expansion (Morningstar, 2023). Through digital transformation, Sally Beauty can adapt to changes in consumer behavior and technological advancements, thereby reducing the influence of...
Banking on Bitcoin - Christopher Cannucciari (2016) - Cryptocurrencies and Their Vulnerabilities
Artwork commentary - 5 pages - Finance
This essay seeks to analyze the vulnerabilities inherent in cryptocurrencies and their implications for both businesses and consumers, both domestically and globally. By examining the security risks, regulatory challenges, and market volatility associated with cryptocurrencies, as well as...
Strategy of the IKEA group - published: 24/11/2010
Thesis - 20 pages - Management
Ingvar Kamprad, a young Swede, finished his studies in 1943 and went on to establish a small company, which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parents' farm and the name of his village. Initially, he...
A market research on the internet
Market study - 16 pages - Economy general
'Market research is the identification, collection, analysis and exploitation of data and information relating to a marketing problem to provide information to make better decisions'. Market investigation has also been defined in a report of 'The Definition Committee in the American...
