Mass consumption and crisis situation - Parallel with the Coronavirus
Case study - 4 pages - Clients and users behaviour
In recent days, panic has invaded the homes of French consumers, since the Coronavirus has officially arrived in France, causing in particular the closure of schools. In these moments of doubt, fear and anguish, some consumers have tended to rush into the supermarket shelves in...
SWOT Analysis - Shein
Case study - 5 pages - Fashion and ready to wear marketing
Shein has recently been cited as the largest cross-border fashion e-commerce organization in China. The apparel brand has reached out to consumers within the United States, Germany, Russia, France, and over two hundred other nations across the globe. The company's mobile application,...
Green & Sustainable IT
Case study - 4 pages - Digital & e-marketing
Green computing, also known as green IT, has gained recognition and support from various stakeholders in the world, including governments, businesses, and consumers. Many governments around the world have implemented policies and regulations to encourage the adoption of green computing...
Market Study - The Do it Yourself in the UK
Market study - 9 pages - Distribution marketing
The world's do-it-yourself home development market has gotten expected to reach 27 billion pounds by the fourth quarter of 2022, at an intriguing Compound Annual Growth Rate of 40 percent between 2017 and 2022 (Seo et al., 2021). The United Kingdom has not only managed to achieve but also...
Projet de développement d'une boulangerie drive
Market study - 39 pages - Brand management
We want to : - Estimate the market size, - Analyse the environment, - Identify the consumers' expectations, - Know if there is a really opportunity to import this concept from USA to France, - (...)
Asta coffee study on the French market
Market study - 10 pages - Brand management
Sahara coffee leader in the import of green coffee Sahara cafes created in June 1998 its unit located in Casablanca in Morocco, which integrates the entire production cycle for the quality and efficiency of over 10,000 tons. Sahara coffee has an equipment of 6 modern roasters, which allows it to...
Sustainable cocoa sourcing strategies and supply chain - Mondelez International Inc.
Tutorials/exercises - 8 pages - Foreign markets
Mondelez International Inc., the largest chocolate manufacturer in the world and in Europe has committed to cover 100% of its cocoa supply chain with its Cocoa Life Program by 2025 while investing at the same time $400 million in it. This program for sustainable cocoa sourcing is implemented in...
Consumer Behavior - Attitude theory and behavior change
Essay - 2 pages - Clients and users behaviour
Consumer behavior is defined according to three distinct patterns. Indeed, it can be a desire, a feeling, which leads to a specific attitude and gives a reason for the consumer to buy. If buying an item makes him happy, then that can be enough to buy it. The second point is the...
TruEarth Healthy Foods - Case
Case study - 25 pages - Business strategy
TruEarth has a change of success, and can attract consumers used to other pizzas (17% of the market could be tapped at the introduction). Their most important target is consumers used to eat refrigerated pizzas (6% of them could be appealed), takeout pizzas (4%) and frozen pizzas...
Report on wheels magazine
Case study - 5 pages - Philosophy
Bauer media Group Company in Australia publishes Wheels automotive magazine monthly. The magazine is widely read by Australia car enthusiast's (Bulmer 2008) .The main competitors for the magazine are Motor magazine and 4x4 magazine companies. Though both magazines are published by the same...
SWOT Analysis - SANOFI's change initiative
Case study - 3 pages - Business strategy
By modifying its supply chain and Doliprane production methods, the company could position itself as a leader in sustainable development in the pharmaceutical sector. In particular, it is adopting a new type of packaging based on sodium alginate. This material, derived from algae, decomposes...
Macy's to invest $5B in social responsibility efforts - Kaarin Vembar (2022) - How can the brand promote its conversion to eco-responsibility?
Text commentary - 2 pages - Fashion and ready to wear marketing
This article was published on March 1, 2022, on Retail Dive and written by Kaarin Vembar. It talks about the willingness of the clothing and cosmetics chain Macy's to invest in social responsibility. Indeed, the textile sector is at the top of the list of the most polluting industries in the...
Advertising Production For Television
Essay - 4 pages - Arts and art history
Ads give thanks, shower praise, confirm self-worth, answer prayers, express devotion, foster hope and inspire belief … In the end, we buy the advertising, not the product, because it promises something we want. This quote is somewhat true, as it is saying that adverts promise to make our...
Amazon battles for slice of online gaming market - McGee Patrick (2020) - Amazon's study in the video game sector
Text commentary - 3 pages - Digital & e-marketing
The video game industry or video game industry is a sector of activity specializing in the creation and marketing of video games in the world. Existing since 1970 in the United States, this industry is becoming more and more popular in the world and whose largest firms are today mainly based in...
Chipotle Company
Case study - 2 pages - Management
Having the ability to reach international markets is one objective for any company in the world. A company such as the Chipotle Company should be in the front line in offering its services overseas. Chipotle has been a fast casual dining experience whose services range from high ad fresh quality...
Specialisation
Tutorials/exercises - 4 pages - Economy general
Trade and foreign direct investments driven by specialisation and comparative advantages are controversial and provide arguments against free trade and capital mobility. Modern production of many products are produced in value chains that involves many countries, depending on comparative...
Payroll processing software for small business
Case study - 8 pages - Management
This report analyses market leading Gusto, Paychex Flex and OnPay Payroll processing software's, and their suitability for use in a small flower shop. This analysis and comparison is made in terms of cost and benefit, features and consumer ratings. The importance of the payroll in...
Sustainable Marketing Practices at ALTEN
Presentation - 5 pages - Green marketing
This study examines ALTEN's integration of sustainable marketing practices, highlighting its commitment to CSR and sustainable development.
Medium-term Perspectives RMB Exchange Rate
Case study - 3 pages - Finance
Since the 2008 financial crisis, and the consequent global recession that followed, Chinese policymakers started to formulate policies designed to shift China's economy away from exports, and focus more domestic consumption and expenditure. Ever since the country opened up to the rest of the...
Is green marketing a real commitment to the environment or just a trend?
Dissertation - 37 pages - Green marketing
Environmental sustainability has become one of the major challenges of the 21st century. As the consequences of climate change and resource depletion become increasingly apparent, consumers and businesses are being forced to rethink their relationship with the planet. This shift in...
Sport, and Media Triad analysis
Case study - 5 pages - Educational studies
There are growing numbers of athletes that are openly coming out to confess that they are gay. While this comes as a shock to most of their fans, the reality of them confessing that they are gay in male dominated fields is not that good. College football has won the hearts of many fans across the...
Case study: GAP Inc.
Case study - 16 pages - Luxury marketing
This document consists of a study case of the GAP Inc. group. After a brief introduction, the history of the group is detailed as well as its brands are included in the group's portfolio. Then, the analysis of the financial data leads to the problems experienced by the group and particularly...
Marketing to China Hinterland TACON ESC CHAMBERY
Presentation - 2 pages - Foreign markets
The purpose of this PPT presentation is to highlight a category of consumer which contribute to the growth of the consumption in China and whcih is unknowed by many compagnies : The Aspirants".
How is the cosmetic marketing depicted based on culture?
Dissertation - 94 pages - Luxury marketing
For ages, in depth analyses address the cultural issue worldwide. A key consideration for marketing managers is recognizing that cultures are based upon different assumptions about the way societies should do things. A set of criteria underlined over this paper maintains the controversy between...
The Outcome of Digital Influence During the COVID Pandemic
Dissertation - 46 pages - Communication
Relationships are important in all societies of individuals and businesses. People-to-people interactions are essential. Consumers no longer buy products, they buy values, ethics and want to feel engaged to environmental purposes. Communication is not about speaking anymore, but listening...
Is there a place for sustainable marketing in the beauty world?
Dissertation - 39 pages - Luxury marketing
Sustainability is not a new trend. It appears for the first time in the 1970s. For many years, beauty brands knew zero competitions. This market changed with the arrival of new brands such as NYX cosmetics, ELF, or Kiko Makeup. Now, we can talk about fast beauty, an industry where we promote...
Do brands suffering from the effects of aging could ever hope to find a second life?
Thesis - 64 pages - Services marketing
Invisible, imperceptible, disquieting, time has now become a dominant concern in our societies. The fact is that the Human remains powerless to time. So the time has become both enemy and absolute covetousness; its control, a priceless Grail. Human is subject to time, he is forced to be subjected...
Marketing and the promotion of Bordeaux Wines in France and abroad - published: 25/11/2010
Thesis - 60 pages - Services marketing
In the past few years, there has been a new phenomenon known as the "French Wine Crisis". This industry of French wine previously known as unique and untouchable is nowadays confronted by an international competition that was able to adapt its products and features to a new kind of...
The influence of music on the behavior of purchase of the consumer (2008)
Dissertation - 45 pages - Services marketing
Armed with a specialization in marketing from my studies at ESC Reims, and a real passion for this sector, I decided to explore the realm of sensory marketing. Indeed, this new marketing approach seems to provide real operational value to the discipline. Subsequently, I am more focused on a...
Do brands suffering from the effects of aging can ever hope to find a second life?
Thesis - 64 pages - Tourism marketing
Invisible, imperceptible, disquieting, time has now become a dominant concern in our societies. The fact is that the Human remains powerless to time. So the time has become both enemy and absolute covetousness; its control, a priceless Grail. Human is subject to time, he is forced to be subjected...
