Market study - The natural cosmetics
Market study - 12 pages - Green marketing
The personal care and beauty industry has recently undergone a revolution with fast-changing buyer perceptions toward specific products. Many consumers of beauty and cosmetic products have begun to show interest in knowing more about regularly used products, the benefits, and the...
Strategy marketing of the mineral water: Dasani (Coca-Cola group) in France
Case study - 10 pages - Services marketing
The French market for bottled water (6.0 billion liters) is ranked third in Europe in terms of volumes consumed. The water market is oligopolistic and can be described as a concentrated one. There are three main groups, first with Nestlé Waters, which represent 25.2% of the French market, Danone...
Consumer Behaviour
Case study - 4 pages - Business strategy
The products that will be focused on this assessment will be meat products including poultry, new and/or used passenger cars, wine and related products and dairy products. These four product purchases will be assessed for internal, external and situational influences to determine the type of...
Concept of mark in strategic marketing
Course material - 9 pages - Services marketing
Throughout the twentieth century, there has been a change in the interest of marketing for the product to an interest in the brand. This is essentially the wider role of the brand in the mind of the customers' "mental box". Gradually, companies have apprehended the three core functions of...
The market of the cosmetics and essential oils in Northern Europe
Market study - 15 pages - Services marketing
This study presents the main characteristics of the market for cosmetics and essential oils in northern Europe. The targeted countries are Denmark, Finland, Norway and Sweden. Initially, the general characteristics of the markets will be studied and then a more detailed analysis on cosmetics will...
Extension of the Nike brand to Nikewomen
Case study - 13 pages - Services marketing
Nike is an American company founded in 1972. It is a limited company, whose slogan is "Just Do It." It is involved in the business of sports equipment and its major competitors are Adidas, Puma, Le Coq Sportif, which sell other brands of sports equipment. It should be noted that Nike is an...
Tribal marketing: the Nutella tribe
Case study - 32 pages - Services marketing
There is an increasing number of communities that bring together individuals around a shared passion of cycling, religion, and politics. They also possess a shared identity, gender, ethnicity, and lifestyle. Some groups are focused on an object of consumption as a product category like digital...
Data sheet: CARE International
Essay - 10 pages - Services marketing
CARE International focuses on the technology of 'avant-garde' and the pending the needs of consumers in respect of personal care products. CARE International is based on a simple philosophy: innovate and offer the greatest number of consumers with the most innovative and...
Danone in China: The strategy of growth
Case study - 31 pages - Services marketing
Currently, the Chinese market is figure of "El Dorado" for Western firms facing maturity or saturation of traditional markets. With more than a billion potential consumers, the steady rise in living standards, and the impressive growth rates of coastal areas, has convinced many companies...
Forces that can Influence an organization and its strategy
Case study - 5 pages - Business strategy
Today's national and international organizations are surrounded and affected by different types of forces. Two main categories can be identified, the internal forces and the external ones from the task and general environments (Appendix 1). They influence companies' strategies through multiple...
Market evolution of luxurious products and service
Market study - 8 pages - Services marketing
The global luxury goods market has today, reached a peak. “We estimate the market of new luxury products and services to be $400 billion, growing at an annual rate of 15 percent” says Silverstein. According to Keane & McMillan (2004) “spending on luxuries (in Britain) has...
The luxury market in China: An overview
Thesis - 7 pages - Services marketing
China's economic market is developing at a rapid speed and shows great potential to attract the foreign investors. The increase in the purchasing power of its inhabitants is the main factor motivating the French luxury brands to sell their products in the international market (9.6millions sq km...
The marketing strategy of Durex
Thesis - 15 pages - Services marketing
The world is now hurtling forward at lightning speed and without really realizing it, man has become a part of this accelerated growth. In this scenario, the new media is becoming increasingly relevant in fostering relationships. In this fast paced world, the youth have become increasingly...
Analysis of the study of a brand:IKEA
Case study - 56 pages - Services marketing
The comfort of the living is at the heart of the expectations of ones contemporaries. It is omnipresent and multifaceted and includes user comfort, mental comfort, and existential comfort. The modularity is synonymous with functionality. There is a constant search for excitement and conviviality...
Porter's Five Forces - The Body Shop
Case study - 5 pages - Fashion and ready to wear marketing
The organic sector has taken on great importance over the years. Indeed, more and more consumers want to eat properly and want to use better products for their health. In the space of ten years, food was no longer the only one affected by the organic trend. Household products and cosmetics...
The strategy of selling online by the natural cosmetics group L'Occitane (2006)
Case study - 18 pages - Economy general
It was decided to focus this topic on the cosmetics market as there is a certain passion for this field and the professional ambition is common, as there is an interest to eventually become a part of the cosmetics market. This is a dynamic market, which offers, many prospects in terms of...
Corporate Social Responsibility
Tutorials/exercises - 4 pages - Corporate social responsibility
Within the last 12 months, many Environmental, Social and Governance failures showed us that many companies, corporations and even governments are trying to mislead consumers or citizens and to improve their reputation, by promoting sustainable initiatives or products. These claims can be...
Post-launch study: Caribbean Axe
Case study - 6 pages - Services marketing
Introduction Axe Caribbean has been available on the market for the last three months. The first elements from a secondary data that was referenced by our marketing department via our MIS (Marketing Information System), intranet, accounting and financial information and various reports indicate...
To evaluate the success of the two high end, British high street stores Cos and Reiss's day dress ranges for Autumn/Winter 2011
Case study - 50 pages - Services marketing
There is an increasing importance in attracting consumers in a softening retail climate through offering and reflecting what consumers want and need through the brand and their product range, ensuring they are able to maintain a loyal customer while also attracting future...
SWOT Analysis - The Body Shop
Case study - 5 pages - Fashion and ready to wear marketing
Organic and natural products have become widespread over the years and have gained a prominent place in the purchasing habits of consumers. Simple trendy products a few years ago have become real substitutes for traditional products in all areas: food, household products but also cosmetic...
Subway - UK Operations
Market study - 10 pages - Business strategy
Subway, an American restaurant franchise that primarily sells submarine sandwiches and salads, opened operations in the UK in 1996. In 2001, the company reached the 50th store mark and by 2010 it had become UK's most successful seller overtaking its chief fast food rival McDonalds in the number...
Digital Marketing - Apple
Case study - 5 pages - Digital & e-marketing
Consumption habits have changed a lot in recent years. Brands can no longer use the same marketing means as fifteen years ago, the latter having become obsolete. Even if some brands still use them despite everything, they no longer have the same impact on consumers and even less on...
The e-marketing plan of a Belgian SME: Cha-hu-the
Case study - 26 pages - Startup, entrepreneurship
Nowadays, "the key question is not whether to deploy Internet technology - companies have no choice if they want to stay competitive- but how to deploy it". Since 2008, the penetration rate of the Internet is 48.1% in Europe, and the average of the world is 21.9%. More specifically, Belgium is...
Supermarket Chains
Case study - 3 pages - Educational studies
The consumers can have the benefit from the supermarket. In references to analysis, the four brands take more than seventy-five percent of the market share particularly Tesco since it has the biggest market share with regards to the UK market. Because of market supply done by several...
Online electronic version on physical book purchase: An analysis on resale and welfare impact
Thesis - 7 pages - Computer science
Amazon recently began a new service: providing an electronic version of books to its consumers after they purchase the physical books. This business practice provides consumers with an opportunity to reseller brand new books, which will influence publisher, retailers and...
A new line of San Francisco-style sourdough bread: "Au bon moulin" company- the authentic bread
Internship report - 16 pages - Management
“Au bon Moulin” was created in 2000 in France by Dubois' family. This familial bakery opened its doors with a new concept for the bakery industry. Indeed, Dubois' family wanted to make “green bread” with raw materials produced ecologically and make their bread in ecological...
International Strategic management: Coach Incorporation
Internship report - 21 pages - Business strategy
Two types of customers: The consumers = products directly sold to the customers The department stores = buy wholesale products Two clear consumer targets: Consumers with high purchase power = Buy the products for their design, style(full-price stores) Buy various...
Chinese fruit juice market
Essay - 5 pages - Business strategy
With the growing health conscious population in the US and around the world, more and more consumers even at international level are in need of healthy food and nutrition. Although their preference for fast food, on-the-go and ready-to-consume food items continue to persist, they are also...
Head & Shoulders: A Comprehensive Look at Consumer Behaviour
Case study - 18 pages - Services marketing
This report provides an analysis and evaluation of Procter & Gamble's hair care line, Head & Shoulders. With Head & Shoulders new marketing campaign, this report analyses the effectiveness of this campaign in comparison to the ever growing competition of other anti-dandruff hair care products in...
Marketing and the promotion of Bordeaux Wines in France and abroad
Thesis - 60 pages - Services marketing
In the past few years, there has been a new phenomenon known as the "French Wine Crisis". This industry of French wine previously known as unique and untouchable is nowadays confronted by an international competition that was able to adapt its products and features to a new kind of...
