The management of innovations at Google and its incubator, Google Labs
Thesis - 8 pages - Management
Founded in 1998 by two students of Stanford, who have become billionaires since then, the Google Company managed in less than 5 years to become the world leader in its branch of industry, the search for contents on the Internet. In just a decade, founders Larry Page and Sergey Brin where joined...
Inter-cultural management: Case of L'Oreal
Case study - 9 pages - Management
L'Oreal is a family company founded in 1909 by Eugene Schueller. At the time, it was known as ‘Societe Française des Teintures Inoffensives pour Cheveux'. Schueller gradually convinced the Parisian hairdressers to buy his products, with the help of some sales representatives. Keeping its...
International business in India
Thesis - 6 pages - Business strategy
The Maharaja Mac is unique, this burger can only be found in India. The McDonald's Big Mac is among the best selling consumer products in the world; it is even used by economists to compare market conditions in different countries, each year economists publish a chart with the different prices of...
Li and Fung: Case study
Case study - 5 pages - Services marketing
The Chinese company Li & Fung was created in the Guangzhou area in 1906. This is a family company founded by Fung Pak Liu, the grandfather of the actual director Victor Li. The first goal of Li & Fung when it had just been created was to act as a ‘broker': Fung, who was an English speaker,...
External environment and social responsibilities
Case study - 3 pages - Educational studies
A big influence on internal business environment is the external environment. No business can choose to ignore the outside factors, if it aims to succeed in the today's corporate world. Corporate culture should embody what it takes to succeed in the environment. If the...
L'Oreal company case study: Management and performance
Case study - 49 pages - Management
L'Oreal, the global leader in the cosmetics industry celebrated its 100th anniversary in 2009. The group's history began in 1907 with the development of a formula for hair dye. That was when L'Oreal was launched officially. It is the world leader in cosmetics today. As part of a...
Oticon, a Danish Hearing Manufacturer, and the Human Resources Development
Case study - 9 pages - Human resources
According Leonard Nadler , the Human Resources “refer to a series of organized activities conducted within a specified time and designed to produce behavioral change”. The main task of this function is to focus on employees within an organization: if the firm is able to create a good...
A brief study of the Virgin Group
Thesis - 4 pages - Business strategy
Virgin Group is led by a charismatic leader, Richard Branson who was described as an architect of the 20th century during a campaign organized by Apple. At the organizational level, Richard Branson is responsible for the accountability and managerial decision-making activities for the group's...
Google as an organization and evaluating its strategic management
Essay - 8 pages - Business strategy
Executive Summary Google is perhaps one of the most successful dot.com companies of the new millennium. Although the company was developed during a time when the popularity search engines had not yet peaked, Google managed to find innovative and creative methods not only to make search engines...
Charlotte Beers at Ogilvy and Mather Worldwide
Tutorials/exercises - 2 pages - Human resources
Please elaborate a 1500-word report on issues of Human Resources, which can be traced and encountered in this case study. Try to understand what is the issue around the allocation of the resources and how Charlotte Beers can solve her dilemmas. In 1989, the hostile takeover by WPP Group plc...
Summary of Ethical and Business Issues
Essay - 3 pages - Business strategy
Wal-mart, the world's biggest retailer owning 48,000 stores worldwide, is famous for its low-price products and strong, distinctive corporate culture. All employees are made sure to know Sam Walton's personal values, beliefs and culture. These values are passed on from...
Training in a company: The example of McDonald's
Case study - 5 pages - Human resources
Lifelong learning? The hamburger chain McDonald's knew what the term meant before it gained popularity. “Training is rooted in our corporate culture," said Sabine Gekiere, HR manager at McDonald's in Belgium. "It's part of our DNA." It is now possible to enhance the...
The strategy marketing of IBM
Case study - 12 pages - Services marketing
IBM (International Business Machine Corporation) is a multinational U.S. industrial house created in 1911 in the United States. Its principal activities are the design of hardware, software and computer services. Its purpose is to provide the best computers by applying specific marketing...
The failure of the establishment of Wal-Mart in Germany: analysis and reasons
Thesis - 4 pages - Business strategy
In this report we will analyze the reasons behind Wal-Mart going global and focus on the following queries: -Wal-Mart's decision to enter the German market, was it appropriate? -What were the problems faced by Wal-Mart in the German market? -Can the performance of the group in Germany be...
Ergonomics as a participative step
Case study - 8 pages - Management
Over the last twenty years, there has been a host of literature and several studies on participatory ergonomics. In our view, this situation stems from at least three reasons. There was a change in society and in organizations promoting participation. On the other hand, as was proven...
Simulation of international business - the virtual launch of IBM Malaysia
Market study - 35 pages - Economy general
The aim of this project is to study the context of an international business case. This simulation allows all to acquire knowledge of the many stages involved in performing such an undertaking from the implementation of a real file to a virtual launch of a product on the market. The company...
The international success of IKEA
Essay - 12 pages - Services marketing
The IKEA story began in 1943 when a young Swede, Ingvar Kamprad, was offered by his father a sum of money as a graduation gift. Ingvar Kamprad used the money to start a business which he called IKEA. This young business executive's idea was to position his company to a market segment that...
Analysis of the Virgin group
Case study - 7 pages - Services marketing
The Virgin Group is led by a charismatic leader, Richard Branson (RB), who is described as an "architect of the 20th century" in a campaign organized by Apple. At the organizational level, RB promotes accountability and managerial decision-making autonomy for the entities. Each one operates...
Lance Airlines
Case study - 4 pages - Business strategy
In order to achieve success, Lance Airways is proud to provide a two part mission statement, one to our guests and another to our colleagues; both are available to view by all. To our guests: Lance Airways is in the business to provide safe, dependable and friendly air transportation to our...
The Pierre & Vacances Group
Case study - 18 pages - Services marketing
Pierre & Vacances is one of the leading European groups in lending holiday apartments. Its success is based on an economic model based on the synergy between real estate and tourism. The headquarters is located in Europe with more than 8 complementary brands. ? Commitments / Values The...
Ethics in Practice - Kenneth R. Andrews (1989); Why Should Anyone Be Led by You? - Robert Goffee (2006); What Makes an Effective Executive - Peter Drucker (2017) - Leadership and Ethics in Practice
Book review - 2 pages - Management
The essay "Ethics in Practice" by Kenneth R. Andrews analyzes an organizational ethical framework. The article, in its very essence, basically brings to the spotlight that an ethical standpoint is very much required to guide the strategic decisions and behavior of the company on the whole....
Twingo II in Japan
Essay - 8 pages - Services marketing
Renault is a famous French vehicle manufacturer, which produces cars, buses, tractors and trucks. Previously known as Société Renault Frères, the company was founded in 1898. Since 2000, the group signed an Alliance with Nissan, the Japanese automaker. Indeed, Renault now holds a stake of 44.4%...
Organizing a global company: the Caterpillar case
Essay - 14 pages - Business strategy
Within the framework of the course “Organizing a Global Company” we are invited to realize a group work composed of two parts. The objective of the first part is to try to analyze and to understand the organizational structure of an international company better, taking into account the...
The assessment of staff in an organization
Thesis - 5 pages - Human resources
In recent years, companies have realized the importance of staff because they represent the true wealth of the latter. Indeed, recruitment and more generally the management of human resources prove to be a major issue for businesses as it participates positively to the success of the company. It...
HR Report: Case study
Case study - 14 pages - Human resources
Over the years, the global setting for the organization's operations has significantly altered most corporate approaches to ensure the organization keep up with the dynamic environment. Nevertheless, the corporate leaders have substantially committed to inculcating a reputable...
Cross cultural issues in International Business
Case study - 7 pages - Management
The L'atelier des chefs brand is a good example of how important it is to have a structured management in contemporary society. With the daily grind of the corporate culture leaving an indelible imprint on the workforce, it has become increasingly important that leisure and...
Professional management skills Analysis of Google case
Essay - 8 pages - Management
The search engine Google has grown up as an information portal company. Google's growth story fascinates and intrigues everyone as it unveils many innovative phenomena and springs surprises to its competitors. This company is seen as a pioneer and an innovative leader which is always ahead of...
International Workplace Relations: Potential problems and practices to be followed to ensure smooth transfer of ownership in a merger/acquisition
Thesis - 5 pages - Management
In general, poor human resource management is a by-product of international merger and acquisition in today's globalized corporate working environment. Now, successful international workplace relations management has become synonymous with good business strategies and tactics that ensure...
Starbucks - Organisation and Management
Case study - 9 pages - Management
In 1971 the story began, three Seattle entrepreneurs started the Starbucks Corporation. They sold whole bean coffee in one store. After 11 years, their business had grown tremendously and they hired Schultz in 1982 to be the manager of retail and marketing. He had some ideas, he 'advised that...
Harvard Business Review Response
Case study - 4 pages - Educational studies
Factually, everyone is affected by communication and information irrespective of the level of connection as vital factors in acquiring shared knowledge for improving performance capacity. Given the scope of global interconnectedness, most situational activities demand continual interdependence...
