Corporate culture and intercultural management
Essay - 32 pages - Management
For companies, in a climate of increased international competition, it is important to anticipate the impact of culture on the economy. Indeed, cultures influence not only the individual behaviors but also and especially the designs of the company, the strategy, the right, finance and...
Company analysis - PepsiCo
Case study - 10 pages - Audit
PepsiCo is a major corporate player in the global food and beverage industry, providing people with a wide selection of uncomplicated products since the early 1900s. Therefore, PepsiCo has been around since 1898 and functions through a complementary entity of a collection of brands that...
Are team structures in modern organization important in strategy implementation?
Thesis - 6 pages - Human resources
Any organization globally strives to meet its strategic goals. Although it sounds straightforward, in practice, this effort is complicated. The increasing market rivalry driving the industries leads to decreasing product life cycles. Moreover, the threat of new entrants and of substitute products...
Global capital markets IT strategy and road map
Presentation - 17 pages - Finance
This top 10 Bank was facing large inefficiencies in its systems that supported foreign exchange, treasury and derivatives trading activities. The current system infrastructure included costly and inefficient manual processing, ineffective risk management capabilities and impeded the ability to...
Risk management in a merger/acquisition project
Dissertation - 8 pages - Management
The economic context has changed radically in the space of a few years, whether due to globalization or the technological innovations that have appeared and that now dominate the business world. More recently, the health crisis has impacted the entire economy and caused numerous malfunctions and...
Tesla strategic and marketing analysis
Case study - 8 pages - Automotive marketing
Placed into heliocentric orbit in February 2018, a spacecraft called the "TESLA roadster" now revolves around the sun. In fact, it is a classic first-generation TESLA car, a symbol of the megalomania of one man Elon Musk, the richest on our planet. This excess is to mark its omnipotence in the...
A study on GE's business strategy
Tutorials/exercises - 40 pages - Business strategy
GE Lighting is a leading supplier of lighting products for global consumer, commercial and industrial markets. Products include incandescent, fluorescent, high-intensity discharge, halogen and holiday lamps, along with portable lighting fixtures, lamp components and quartz products. GE also...
Internet Marketing Strategy Expedia.com and its main competitor Travelocity
Case study - 15 pages - Economy general
Taking a vacation has become increasingly easy as it is convenient to go online and book holidays. Probably more convenient than visiting a brick-and-mortar travel agency. The number of people booking holidays online is increasing as more and more people are becoming computer-literate, and...
Corporate gifting: An overview
Thesis - 7 pages - Management
The complexity of management decision-making has greatly increased during recent years throughout the world. This is especially true with respect to the marketing activity is located at the interface between the firm and every changing environment, dynamic factor such as rapidly changing...
Coca Cola vs. Pepsi: Analysis and Comparison of Strategies - published: 27/09/2022
Case study - 13 pages - Business strategy
Without a doubt, the revenue of Coca-Cola has reflected considerable growth over the years, but when compared to PepsiCo, the revenue of PepsiCo appears to have doubled within the fiscal year of 2019. Between 2016 and 2019, when the revenue of PepsiCo increased steadily, the income of Coca-Cola...
Brittany Ferries and the Supply Management in Innovation
Case study - 14 pages - Business strategy
Brittany Ferries is a French shipping company founded by Alexis Gourvennec in 1972. This company aims to transport passengers and vehicles between Brittany, Normandy, southern England, Ireland and Spain by boat. The company had a turnover of €441,810,800 in 2018 and currently owns 11 ships,...
Corporate audit project: Dior
Case study - 16 pages - Finance
The duet Arnault - Galliano is supplemented with wonder: of creative dimension which assembles crowd and other the cold effectiveness of the businessman. Their collaboration will lead to a true handing-over in saddle of the mark: this one attracts from now on younger and more international...
Corporate development Mergers
Essay - 16 pages - Business strategy
Created by Paul Ricard in 1939, the Ricard company, subsidiary of the Group Pernod Ricard since 1975, is a major player in the sector of drinks. It occupies the first rank in France on the market of the whisky with Clan Campbell, of premium Scotch whisky with Chivas, of Irish whiskey with...
HRM in companies: Ryanair, IBM, Google, IKEA
Case study - 12 pages - Business strategy
The best-fit approach underlines the importance of assuring that HR strategies are performances. This takes into account, through the circumstances of the organization's culture, operational processes and external environment. Thanks to that, HR strategies consider two points, the organisation...
Discuss the idea that mission may not necessarily be the first step in the strategic management process and explain the role played by mission in that process
Essay - 4 pages - Management
The 'raison dêtre' of each company is its mission, it is written down as a mission statement. A mission is a general expression of the overall purpose of the organization. It should answer to the question, 'what business are we in?'. Managers have to set strategies in order to...
Ethics in strategic management
Case study - 2 pages - Management
The past strategic management models focused much on application of resource and external threats. In the 1970s, the technique of strategizing thrived in business schools. Corporate strategy if defined as decisions pattern of a company that reveals and determine its goals, objective...
Five forces of Porter
Essay - 7 pages - Services marketing
The five forces of Porter's work on corporate strategy were defined in 1979. Its founder, Michael Porter, professor at Harvard, draws on his specialty to create the matrix bearing his name. As part of his business strategy, Michael Porter's specialty was based on...
Development and performance of the purchasing function within the pharmaceutical industry
Dissertation - 34 pages - Purchasing & supply chain
Since its introduction, the Purchasing function faced major changes and is taking on a more strategic role in many organisations. It was also shown that strategic purchasing leads to positive savings performance. Showing that the purchasing function is at an equal level of importance with other...
Identifying the role played by an organization's culture on the leadership in reinventing an organization: Case study on JC Penny Inc
Case study - 6 pages - Management
Strategy according to For de Wit and Meyer (1998), is an intelligent treatment of the subject, strategy is any course of action for achieving an organizations purpose. (Strategic management 2004 Palgrave McMillan, Colin White, pg 5). Strategy exists at a number of levels in...
Analysis of marketing business "Smartbox"
Case study - 41 pages - Services marketing
Every organization operates in an environment and no organization can exist in a bubble of its own. All companies obtain raw materials, labor, information and other diverse resources from the environment. Most of the strategists confirm that a thorough understanding of the environment is...
Dupond: case study report brand management and marketing
Case study - 3 pages - Management
Founded in 1802, ‘DuPont puts science to work by creating sustainable solutions essential' to improve human life. Present in more than 70 countries, DuPont offers diversified and innovative products in many fields from agriculture to home construction. A machine has many components. Having...
Sales strategies of the Dyson company: the leader in the electric household appliances
Case study - 12 pages - Business strategy
Founded in 1992, Dyson is currently the appliance brand that is most sold in England and America. Its headquarters is located in Malmesbury, in the United Kingdom. Since its origin, Dyson's goal has been to constantly improve the products of everyday life. Known for the longevity of its...
Strategic analysis of Ryanair
Thesis - 20 pages - Business strategy
Studying and understanding the strategy of a firm, is an analysis of both the internal as well as external influences on the company. Indeed, all elements present around the company have an influence on its activities and its strategic choices. Thus, it is essential to study the market as...
Reasons for doing qualitative research into strategic decision-making process
Tutorials/exercises - 7 pages - Business strategy
Strategic decision-making process is a crucial part of strategy formulation and implementation. However, most inquiries into strategic decision-making process use quantitative methods. Even if there have been calls for more qualitative method for decision-making research, most researchers...
Mergers and acquisitions: GDF-SUEZ
Case study - 10 pages - Finance
The expression 'mergers and acquisitions' (abbreviated M&A) refers to the aspect of corporate strategy, corporate finance and management dealing with the buying, selling and combining of different companies that can aid, finance, or help a growing company in a given...
The Walt Disney Company since 1923 till present
Case study - 10 pages - Services marketing
We do not go to the cinema to watch a cartoon; we go to watch a Disney production. The popularity of this company is such that Disney is not merely the symbol of animated films; it has become a synonym of them. With five theme parks (located in Florida, California, Hong Kong, Tokyo and Paris),...
Commercial strategies and management policies of Lagardère
Essay - 16 pages - Management
Lagardère SCA is a French media and high-technology company. The Company, headquartered in Paris, operates through two business segments: Lagardère Media, which constitutes the core of its activities, and the high-technology division, EADS, in which it holds a 14.98% share. Lagardère Media is a...
The concept of quality in the company
Case study - 4 pages - Management
The word "quality" is increasingly used in companies, whether in the industrial, food or even in services sector. There are many concepts behind the notion of quality. The concept of quality has emerged following the emergence of plants. The craftsmanship was in decline and mass production became...
Recycling in South Africa
Thesis - 16 pages - Ecology & environment
As part of my third year at the business school of Rennes in South Africa, I had the opportunity to do an international internship for a period of 10 weeks. This course's main objective was to test my ability to adapt. Indeed, during this internship, I had to adapt to a different culture, and...
Impact of Internet Channel on Auto Insurance Industry
Essay - 22 pages - Business strategy
The influence of the internet on insurance industry is increasing in accordance with the spread of internet retailing. Quotes submitted and policies purchased through internet channel grew 23% and 29% respectively from 2004 to 2005. The proper adoption of a strategy in line with the...
