Multitasking in the Digital Age
Case study - 7 pages - Psychology
Advancement in technology has really changed the world we live in. This has led to the changes in our lifestyles, relationships, work, and access to information among others. In fact, the digital era has revolutionized every aspect of our lives. One of the most affected aspects of our...
An empirical study of the Scottish attitude towards mobile phone product and services
Tutorials/exercises - 44 pages - Business strategy
Vodafone Essar is a cellular operator in India that covers16 telecom circles in India .the name of the company ,the marketing brand used is simply Vodafone .its offers both prepaid postpaid GSM cellular phone coverage through out India and is especially strong in the metros. Vodafone Essar...
The relationship between innovation and marketing
Essay - 6 pages - Marketing theories
The author has analyzed the data using secondary data which has been clearly cited in the paper for future reference. The aim of the study is to understand the relationship between marketing and innovation, the basic functions of business. Here the author answered the need for integration...
Marketing Mix - Burger King
Case study - 4 pages - Brand management
Burger King, a restaurant chain known around the world, uses the marketing mix to identify the saturated situation in the global fast-food market. Indeed, with ever-increasing competition, Burger King's marketing mix aims to maximise competitiveness, especially when it comes to...
Marketing mix - The tourism
Case study - 11 pages - Tourism marketing
Tourism marketing is a term used to refer to the business discipline by which visitors are drawn to a particular place, which may be a state, city, particular heritage site or tourist destination, hotel or convention centre. The place can be anything that has the potential to attract a...
Integrated Marketing Communication
Case study - 6 pages - Journalism
Integrated marketing communication is a term that implies the application of constant brand messaging across a variety of marketing channels. The purpose of this paper is to discuss the impact that internet marketing would have in facilitating internet marketing...
Efficient business marketing-Ben Sherman Company case study
Case study - 7 pages - Educational studies
Marketing process is an act of carrying out analysis on marketing opportunities, choosing target markets, nurturing the mix of marketing and managing the effort of marketing. Potential customers are usually at the centre of the process of marketing. The process...
Marketing Mix - Zara - published: 28/10/2021
Case study - 4 pages - Fashion and ready to wear marketing
In recent years, the fashion market and the textile industry have experienced enormous upheavals, especially with the global health crisis that has forced physical stores to close. Zara, being a large clothing brand, has been able to adapt to constraints and challenges by demonstrating...
Which Marketing Strategy Should Royal Grolsch Pursue to Enter the Sweden Market with its Radler 0.0%?
Case study - 14 pages - Marketing theories
With the writing of this report, we aimed to determine whether it was worthwhile for the Grolsch beer brewery to enter the Swedish market with its product Radler 0.0%. To determine this, it was necessary to practice a country analysis as well as a market analysis including a SWOT and TOWS...
Marketing Analysis of Ikea
Case study - 6 pages - Distribution marketing
Ikea's success is linked to the fact that the company has played a pioneering and major role in the development of low-cost kit furniture. In order to maintain and above all increase its position in the market, Ikea has developed effective marketing, communication and development...
Tesla strategic and marketing analysis
Case study - 8 pages - Automotive marketing
Placed into heliocentric orbit in February 2018, a spacecraft called the "TESLA roadster" now revolves around the sun. In fact, it is a classic first-generation TESLA car, a symbol of the megalomania of one man Elon Musk, the richest on our planet. This excess is to mark its omnipotence in the...
Introduction to marketing
Course material - 7 pages - Marketing theories
First marketing courses were given in the USA at the beginning of the 20th century, in 1902 at the Michigan University by E. Jones and in 1905 in Ohio State University by J. Hagerty. These economists were specialized in agricultural markets. With data from local governments, they taught a...
Application of Classical conditioning in Marketing
Case study - 5 pages - Marketing theories
The classical conditioning theory is among the most influential behavioral theories in the field of psychology. Behaviorists believe the environment is the single biggest determinant of human behavior, values and attitudes. Therefore, behavioral theories explain how manipulation of environmental...
Mix Marketing - Google
Case study - 2 pages - ICT marketing
You can do a Google marketing mix to get a better idea of the business and all of the strategies it implements. We will do this marketing mix, both from an international point of view but also from the prism of the French market, as it is the one with which we are most familiar. We...
Marketing plan for Apple Airpods
Case study - 7 pages - ICT marketing
The general objective set out in the marketing plan is to launch a personalized Apple product to meet the new demands and behaviors of the most demanding consumers. The aim is to encourage a new way for consumers to have greater value and motivation to buy from the brand through a new link...
Entry mode decisions, internationalization and global marketing - The case of French Cakes
Case study - 5 pages - International marketing
When companies enter foreign markets, they make decisions about what kind of marketing and organizational setup to choose - these are called entry modes decision. The process of internationalization begins with the choice of foreign markets in which the company hopes to enter. In addition...
Traditional and low cost airlines - marketing strategies
Case study - 11 pages - Tourism marketing
The airline industry has undergone profound changes in the space of a few years. First of all, because of increased digitisation, but also because of other so-called low-cost companies which have emerged and which have disrupted the traditional aviation pattern. This has been a great thing for...
Marketing Mix - Coca-Cola
Case study - 4 pages - International marketing
Known internationally, Coca-Cola is the favourite drink brand of consumers and occupies a certain place in American culture, particularly with the famous rimmed bottle. The success of this company arouses the curiosity of many of its competitors, especially when we know that its recipe, which...
Marketing Mix - McDonald's
Case study - 6 pages - Brand management
It is increasingly difficult to find a place in the world of commerce. This is why it is essential to find a strategy to earn the title of market leader. But how do large companies fare? To answer this, we will study the marketing mix of one of the biggest brands, McDonald's....
Marketing Mix - Tesla
Case study - 4 pages - Automotive marketing
In this part, we will introduce the Tesla company by discussing its generalities and market figures. Next, we will see what the concept of the marketing mix consists of in general. In past years, this company was called Tesla Motors. Currently, Tesla is one of the fastest-growing companies...
Cover Letter for a Business-Oriented Marketing Position
Sample letter - 1 pages - Marketing theories
This document is a cover letter to apply for a position in business-oriented marketing.
Sensory Marketing - Nike
Case study - 4 pages - Sensorial marketing
How to attract a consumer who is more and more inclined to buy online without getting up from his sofa while being able to compare prices directly between the different brands? Nike, a brand recognised internationally for its sports products and especially its "sneakers", has identified the issue...
Kraft Foods Marketing
Case study - 4 pages - Business strategy
Kraft Foods incessantly continue building on the successes it has achieved by dealing with childhood favorites such as Kool-Aid, Jello, or Mac-n-cheese. This product line has been taken to this 21st Century through the provision of varied recipes that are usually accompanied with innumerable...
Creating and Sustaining Brand through Marketing Communications
Case study - 13 pages - Services marketing
The following dissertation provides an examination of the contribution of maintaining an integrated marketing communication to build and support the brands. In build up to the objective of the text, several concepts are sufficiently oriented. Further, an evaluative approach is maintained...
Heritage and digital technology: the Vesunna Museum and its 3D project
Case study - 3 pages - Modern history
Vesunna is an archaeological museum, or more precisely a Gallo-Roman site-museum, located in the town of Périgueux in the Dordogne department. Vesunna is the name of the chief town of the Petrocores, which was founded around 16 BC. The name is derived from that of a protective divinity. The...
Digital innovation - Michelin
Case study - 5 pages - Digital & e-marketing
Michelin has adopted AI to improve its production, reduce costs, and offer a better customer experience. For example, the company has used AI to improve its tire production process, particularly by optimizing the lifespan of tire molds. Thanks to AI, Michelin was able to reduce tire production...
Digital Innovation: the Impact of Artificial Intelligence (A.I.) and Automation on Jobs and the Economy
Essay - 3 pages - Computer science
While it is certain that AI and robotics are already automating low-skilled jobs such as the job of the cashier, the argument of the article displays a dystopian and technological determinist point of view. The idea is that AI will destroy more jobs than it creates and that robots might take over...
ATB - Digital disruption in the parking meter industry
Case study - 3 pages - Business strategy
This case study aims to show the effects and impacts of a disruptive innovation in the market. In this practical case ATB is a leading and dominant company in the parking meter market. For more than 30 years, the company has specialized in the manufacture and distribution of parking meters for...
The Digital Transformation of BNP Paribas
Case study - 15 pages - Bank marketing
This report will focus on a traditional French bank: BNP Paribas. Indeed, the objective will be to take a look at its evolution since its creation and how it has adapted to the evolution of technology. Faced with a growing Fintech industry, it is interesting to understand how BNP Paribas is...
Formal Marketing and New Product Development Plan - Constructing Student Residential Apartments
Business plan - 4 pages - Heritage and real estate
I would establish a real estate investment company, DANELIZ Properties, for this project. The company will focus on constructing student residential apartments and will use the profit earned to invest in REITS. The portfolio shall be diversified to include other residential, furnished, and retail...
