International Strategic Management - L'Oreal
Thesis - 13 pages - Business strategy
Owing to the saturation of domestic markets and the intensification of competition, companies are forced to internationalize their operations by exploiting new markets not just to survive but also to grow (Souvik Dhar, 2006). Different strategies have to be adopted according to the consumer. Many...
Strategic study of Dyson's innovative vacuum cleaner
Thesis - 7 pages - Business strategy
James Dyson has been an inventor since 1970, and has invented an incredible array of products. These inventions have experienced several subsequent innovations. Indeed, the inventor has sold a dozen products that range from "Dyson" vacuum cleaners to washing machines. The vacuum cleaners have...
Establishment of LVMH in China: A case study
Thesis - 22 pages - Business strategy
We chose to study the different modes of entry used by the world leader in luxury, LVMH, to enter the Chinese market to the extent that the subject has many interests. Indeed, China seems to have become a key market for the luxury sector, which is now present and developed in all countries....
Strategic analysis of Zara's ready-made clothes
Case study - 10 pages - Services marketing
During the past twenty years, the textile market has undergone profound changes. China is largely responsible for the upheaval in the sector. But other factors, such as increased costs (cost of fabric production cost and so on) are also taken into account. Larger companies then introduced the...
Strategic management of De Beers
Essay - 18 pages - Management
In 1888, De Beers Mine appeared following the emergence of global monopoly of De Beers over 90% of the prevailing world market for rough diamonds for over a century. In 1933, Ernest Oppenheimer founded the Diamond Corporation Ltd., which includes most of South African producers and the Central...
The mount of the luxury: the case of Louis Vuitton
Dissertation - 143 pages - Services marketing
In a few years, one can imagine a luxury brand connecting through an accessible format to everyone. This situation is similar to the era when internet or television was unthinkable. Brands always made a point not to address to a target public to be accessible and be closed off. Today, these...
Case study of lastminute.com
Case study - 18 pages - Services marketing
Lastminute.com was founded by Brent Hoberman and Martha Lane Fox in 1998. Its creation was encouraged by the economy that was there around the Internet. Subsequently, it witnessed great success in Britain. Today, it is the company of online travel and entertainment and is the largest in Europe....
Pepsi-cola versus Coca-Cola
Case study - 24 pages - Services marketing
The PepsiCo group distributes products of different brands in 192 countries, including Pepsi, which is the primary brand of the group. The core business of Pepsi Co is the manufacture and distribution of soft drinks. Thus, the Pepsi brand ranks the second in the world in soft drinks,...
The Coca-Cola Company: Business model and implementation in China
Case study - 5 pages - Management
The Coca-Cola Company is one of the largest producers of soft drinks and syrups, as well as the world's biggest producer of juice and juice-related products in over 200 countries. Coca Cola has around 93,000 employees and sells over 3,300 beverages. It has six operating segments: Eurasia,...
Commercial strategies and management policies of Lagardère
Essay - 16 pages - Management
Lagardère SCA is a French media and high-technology company. The Company, headquartered in Paris, operates through two business segments: Lagardère Media, which constitutes the core of its activities, and the high-technology division, EADS, in which it holds a 14.98% share. Lagardère Media is a...
A closer look at Covansys with special reference to ITES sector in India
Dissertation - 100 pages - Management
Incorporated in 1985, Covansys Corporation is a global technology services company with a focus on industry-specific solutions, strategic outsourcing and integration services. It addresses the most challenging technology issues companies are facing through an onsite, offsite, offshore delivery...
The face shop
Case study - 17 pages - Services marketing
The Face Shop is a cosmetics brand that started in Korea, featuring a wide range of all-natural products at affordable prices. The Face Shop has been expanding globally, with franchises in places like Japan, Australia, and Hong Kong. This expansion has now hit British Columbia, as The Face Shop...
Escada: A presentation
Presentation - 38 pages - Business strategy
This presentation is based on the Escada Group and will help us understan the company better. The trend followed by the document is that the very first thing presented is a short introduction of the company. From there the presentation moves onto the time line of the company from 1976 to 2006....
Ipod and the renewal of APPLE
Thesis - 22 pages - Business strategy
In 2001, Apple launched its revolutionary product: the iPod, a jewel of technology, which will give rise to a new market; that of the numerical walkman with a hard disk. A forerunner in its field, Apple has always been an innovative firm. Its progress was, for a long time, attributed to its...
Strategic study of Decathlon
Case study - 36 pages - Business strategy
For over a decade, the retail brand Decathlon, has been the European leader in the retail market for sporting goods. This dominance manifests itself in France as the popularity of the slogan: "A background form” and the growing number of superstores located mainly in the outskirts of cities,...
Strategic Analysis of Michelin
Case study - 26 pages - Business strategy
The Michelin group is a global manufacturer of tires dimensioned on Euro, and headquartered in Paris. It is a multinational, whose head office is in Clermont-Ferrand in France. With 20% of the worldwide market, Michelin is the world leader in the tire industry. Its net sales in 2006 rose to 16.4...
Launching of the wines of the Center-Loire in China: analysis and potential of development
Market study - 121 pages - Services marketing
In order to provide a detailed answer to our question, we conducted this study in three distinct phases. During these three phases, we have always tried to keep in mind the characteristics of BIVC and its members in order to maintain greater consistency in all our analysis and answers. We first...
Analysis of the Strategic Marketing of Quicksilver
Case study - 37 pages - Services marketing
For almost 40 years, Quiksilver has designed, produced and distributed clothing, accessories and related products designed to target young and active surfboarders. It is currently the world leader in the surfing gear market with its worldwide development, communication and organization...
Business Plan - Luxury Perfumes
Business plan - 3 pages - Services marketing
This report examines the company Ghislaine which is currently undergoing a crucial problem regarding its liquidity, thereby calling for the implementation of new strategies to address this issue. Also discussed are the marketing and distribution strategies of Ghislaine perfumes. We are...
Global Logistics: Ikea's global supply chain model
Essay - 17 pages - Logistics
The decisions regarding the supply chain design highly depends of the kind of products or services a company is dealing with. Issues such as the sourcing location or the distribution method will be affected by a whole range of requirements given by the nature of the products. In the first...
The launching of the iTunes Music Store
Thesis - 7 pages - Business strategy
The iTunes Music Store (iTMS) created by Apple, which provides legal digital music downloads, revolutionized the music market through its MP3 technology. Since its launch, the success of iTMS continues to be confirmed by a large number of downloads on the online store. In February 2006 alone,...
Analysis of Group Danone and strategic market positioning (2008)
Case study - 10 pages - Business strategy
The results of the first half of 2008 reflected a 9.6% growth of the various 'Strategic Business Units' from the restructuring of Danone completed in 2007. Indeed, the Danone Group recorded a turnover of over 7.7 billion Euros for the same period. But what developments have Danone...
Analysis on the group of JC Decaux SA
Case study - 16 pages - Business strategy
The group JC Decaux invests on an average of about 200 million Euros each year to fund its growth. It is important to note that the investment turns primarily to urban furniture as the detriment of other areas of strategic activity. This seems consistent strategy for several reasons: the...
Analysis of the Perrier Company (2005)
Case study - 10 pages - Services marketing
For over twenty years, Perrier has retained its position as the world leader in aerated water. Despite great difficulties in the 1990s, following the case of benzene, the company was able to restore the situation in the early 2000s, including the establishment of an effective innovation...
The Future of the Beer Industry after the World Economic Crisis
Market study - 9 pages - Services marketing
Beer is an alcoholic beverage obtained by fermentation. It is made from water, malt (sprouted grain, usually barley, sometimes wheat or rye) and hops. Beer may either be produced industrially or manually in a brewery, but can be manufactured by an individual. It can be grouped by the structure or...
Marketing plan for Belle lady shoes entry to the Thailand
Case study - 14 pages - Services marketing
Bell International Holdings Ltd, is an internationally recognized retailer and manufacturer of ladies footwear (casual and sports). This marketing plan will illustrate the strategies, Belle holding will adopt while preparing for entry into the Thailand market segment. It's imperative for the...
Marketing plan for iPad in China
Case study - 10 pages - Services marketing
In this document, we are going to market the iPad in the Chinese Market. The iPad is a product of Apple, the well?known American company led by Steve Jobs. First of all, we will take a quick look at the Apple Company concerning the iPad. So in the first part, we will briefly describe the Apple...
Nespresso and its information system - E-business
Thesis - 15 pages - Business strategy
The company was founded by Nespresso Nestle Group in 1986 with the aim of offering its customers quality coffee products. Since then, the company has continued to develop a selective distribution system and manage its brand based on luxury. The company catered to the popular concept of...
Analysis of Group AUCHAN
Case study - 26 pages - Management
In 1961 Gerard MULLIEZ founded his first supermarket in the Hauts-Champs of the city of Roubaix. It was not until 6 years later that G. MULLIEZ opened his first hypermarket in Tourcoing. From there, the group's growth has continued to progress. This was followed by the opening of its first...
Marketing Plan - Introduction of the new Guinness Black Lager on the French Market
Case study - 20 pages - Services marketing
Our marketing plan examines the introduction of a new beer on the French market. Guinness has recently released a new product to appeal to a younger demographic than the usual Guinness customer. This new product called Guinness Black Lager is a beverage that is easier to drink than our original...
