Competitive Strategies and Government Policies: The Automobile Industry (Tesla Motors)
Case study - 2 pages - Management
Since the beginning of the last century, automobile companies have fought for control of a rapidly expanding market in what was a newly created automobile industry. Many companies existed throughout the years trying to find their place in the market, with three major companies remaining with the...
Balenciaga: Retail Analytics Report
Case study - 13 pages - Fashion and ready to wear marketing
This presentation focuses on the brand Balenciaga, its history, its brand experience and merchandising.
Business report: H** M** France - press agency, advertising
Internship report - 15 pages - Medias&communication marketing
The H** company in which I am doing my internship is a very complex company that deserves a lot of explanation in order to understand all the workings of the company. Indeed, the organization is international, the group is quoted on the "Stock Exchange" and has a very heavy weight in the...
Comparative analysis of market strategies for rural penetration of Nokia, Samsung, LG, Sony Erickson and Motorola
Dissertation - 23 pages - Services marketing
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging,...
Preparation of biodiesel by Jatropha seeds
Thesis - 23 pages - Ecology & environment
Bio-diesel is an eco-friendly, alternative diesel fuel prepared from domestic renewable resources i.e. vegetable oils (edible or non- edible oil) and animal fats. These natural oils and fats are made up mainly of triglycerides. These triglycerides when rea w striking similarity to...
Sustainable remote work practices for progressive reductions of road traffic emissions
Dissertation - 68 pages - Ecology & environment
Although technology developments brought about possibilities for all work which could be done remotely to be done remotely within the Netherlands, limitations for additional and sustainable implementation of remote work practices remained. Secondary research sheds light on the extent to which...
The organic products market in the US
Case study - 9 pages - Distribution marketing
The organic products industry within the United States markets has grown significantly within the past twenty years. As a matter of fact, the organic products sector has ranked highest among the fastest-growing sectors within the United States, which further raises questions about how this...
John Barry, social theory and the environment, London: Routledge, 1999, chap.5 "Gender, the nonhuman world and social thought" & Mary Mellor, "Eco-feminism and environmental ethics: a materialist perspective", in Michael E. Zimmerman (ed.)
Thesis - 3 pages - Social, moral & civic education
The first text, “gender, the nonhuman world and social thought”, presents the concept of eco-feminism by highlighting the links between environment, gender and social theory. The main movements within eco-feminism are explained with both their advantages and limits. The...
Business plan of eco Stargleam
Business plan - 30 pages - Business strategy
LED is the abbreviation for 'Light Emitting Diode'. A diode is a small, plastic coated device, which carries inside a semiconductor and upon an application of an electric current, emits light of a predetermined color. This tone depends on the material of which it is made of. Until...
To what extent have developments in individual rights in Britain delivered family friendly working practices, and with what implications for all relevant stakeholders
Essay - 7 pages - Social, moral & civic education
Since New Labour came to power in May 1997 some developments in employments rights have aimed to promote the balancing between work and family life: “Families are the core of our society, but they are under pressure. Women and men struggle with choices over work and family...
Environmentally friendly companies: Diversified natural products, inc. and ICS cleaning
Thesis - 2 pages - Journalism
As an environmentally friendly cleaning products and services company, the London-based ICS Cleaning works in teams to give an “intelligent clean.” Taking great pride in their work, the company proves thorough and banks on skill instead of sizeable amounts of chemicals. With 25...
Dancing rabbit eco-village: The pros and cons of publicity
Thesis - 6 pages - Social, moral & civic education
One dilemma that faced intentional communities of the 19th century was balancing the communards' desire for their own, secluded place and their drive to educate the rest of society by example. Dancing Rabbit, an experimental intentional community, is taking a decidedly 21st century approach to...
A youth friendly services program in Baltimore to promote better health
Thesis - 4 pages - Social, moral & civic education
HIV/AIDS, Chlamydia, gonorrhea, and syphilis are very present within the Baltimore City community and it affects the general population as a whole. These numbers and figures represent the known cases of these infections however, how many more individuals are affected and still unaware? The steps...
Technological life cycle, Cradle-to-cradle design Concept
Case study - 5 pages - Computer science
Cradle-to-cradle design is a human based thinking system that believes on effective and elegance approach of human design to the natural system through learning from the incorporated patterns of nature. This revolutionary approach of human industry of redesign base on science and design rigorous...
Promoting, Sponsorship, Use of Celebrities and Social Advertisements
Case study - 3 pages - Educational studies
A green car or an environmentally friendly car refers to a car that consumes less fuel or uses energy that is friendly to the environment (Becker, 2010). Hybrid cars, such as Toyota Prius use both gasoline and electronic sources of energy, and they are, therefore, able to produce...
PESTEL analysis and Porter's Five Forces - Innocent Drinks Company
Case study - 10 pages - Management
Companies utilizing proactive approach cannot distance from conducting regular environment scanning to avoid hurried reactionary response to emerging trends. Performing a PESTEL analysis facilitates knowledge finer details of the external environment. In that view, the PESTEL analysis of Innocent...
Strategic analysis of Starbucks Coffee
Case study - 22 pages - Business strategy
Starbucks is a multinational chain of coffee shops and restaurants and is known as the coffee shop. The first store was opened in 1971 in Seattle. The idea emanated from three teachers: Jerry Baldin, Zev Siegel and Gordon Bowker. Starbucks is named after the character that appeared in “Moby...
Marketing strategy - The Chevrolet bicycle
Thesis - 13 pages - Services marketing
CI Mix includes distinctive characteristics, the way how an organization manifests itself and what the organization actually prefers. Corporate identity is often viewed as being composed of three parts: Word ‘Chevrolet' /??vro?'leI/ - comes from French (colloquially Chevy) and is a brand...
Analysis of the purchase of Puma by PPR
Case study - 22 pages - Services marketing
PPR is a multinational group known and recognized worldwide for prestigious brands like Gucci. In 2007 it decided to make Puma its new prey. Indeed, PPR is a group which is accustomed to growing by acquiring companies in growing and very profitable sectors. The group was gradually built up by...
Business plan: Green Oceans Fuels
Business plan - 6 pages - Business strategy
BUSINESS DESCRIPTION: An ethanol production company with the uniqueness of making ethanol from sea-algae cellulose. This production method allows ethanol to be sold at a much lower price than competitors as well as making it cheaper than gasoline. MISSION STATEMENT: To push the leading edge of...
Genetics: Case France and bio-technologies (business model)
Essay - 15 pages - Business strategy
Agricultural chemical industry has always been considered to be all but environmental friendly. Nevertheless it is also one of the industries trying to find out solutions to population's growth, overpopulation and their calamitous consequences on the environment -air, water and soil...
Case study: Nokia
Case study - 5 pages - Business strategy
Nokia needs no introduction. Nokia, probably the largest manufacturer of cameras has held its leadership position in the cell phones industry as well. Nokia's constant innovation coupled with focus on user friendly technologies has helped secure leadership position in mobile...
The World Trade Organization (WTO) law and the environment
Essay - 9 pages - Political science
In 1979 the Brandt Commission recommended that an international trade organization incorporating both GATT and UNCTAD was the objective towards which the international community should work. This dream came true in January 1995 when the World Trade Organization (WTO) became the successor to GATT,...
Corporate development Mergers
Essay - 16 pages - Business strategy
Created by Paul Ricard in 1939, the Ricard company, subsidiary of the Group Pernod Ricard since 1975, is a major player in the sector of drinks. It occupies the first rank in France on the market of the whisky with Clan Campbell, of premium Scotch whisky with Chivas, of Irish whiskey with...
Creating a radio spot for the WWF
Case study - 2 pages - Services marketing
In this paper we will look at the various aspects of a radio spot for the WWF. WWF (World Wide Fund for Nature) is one of the largest NGOs that are involved in the protection of nature. This radio spot aims to educate and involve the general public on issues of environmental action. This...
Integrated marketing communication: Promotional report for Kindle
Case study - 19 pages - Services marketing
This promotional plan is designed for Kindle, an eBook reader produced by Amazon. Three objectives have been set out for the year 2011. Making an impressive introduction of Kindle in the Australian market which establishes and increases brand awareness of Kindle is the first objective. Secondly,...
Development of Ecotourism
Market study - 15 pages - Services marketing
Ecotourism was developed in the 1970s with the development of a growing interest in the environment and travel-oriented outdoor activities. It began flourishing at a time when consumers began to feel dissatisfaction with mass tourism. According to the International Ecotourism Society, 1991,...
The Pierre & Vacances Group
Case study - 18 pages - Services marketing
Pierre & Vacances is one of the leading European groups in lending holiday apartments. Its success is based on an economic model based on the synergy between real estate and tourism. The headquarters is located in Europe with more than 8 complementary brands. ? Commitments / Values The...
XFL Case Study Questions
Case study - 2 pages - Sport marketing
The XFL failed due to strategic missteps and bad decisions. Indeed, there was a demand for sports entertainment time during the off seasons. The first misstep was the lack of three major elements in the announcement: a strong independent financial base, a national broadcast partner and important...
Performance Management
Essay - 3 pages - Management
In the world's most competitive markets today, organizations have discovered that it is how well human resource management is organized that brings differences in terms of total turnover. Human resource issues such as staffing, compensation and training are ignored particularly by managers...
