TikTok's E-commerce Push
Case study - 9 pages - Digital & e-marketing
TikTok has a new ecommerce platform and is looking to enter a new Asian market.
Walmart Inc. Report
Market study - 7 pages - Business strategy
This comprehensive report has been crafted to meticulously assess the viability of a significant investment, quantified at £500,000, into the equity of Walmart Inc. Walmart, a behemoth in the retail sector, presents a nuanced investment profile that demands careful analysis. The evaluation herein...
Technology Industry in India - publié le 10/08/2022
Case study - 5 pages - Economy general
To begin with, we will talk about the history of India but without going too far back in time because what we are interested in is the part of the history that still has a significative impact on the current socio-economic situation which leads the Technology Industry in India including IT...
Omnichannel Distribution Strategies
Tutorials/exercises - 3 pages - Distribution marketing
Discover how brands leverage omnichanneling, AI, and digital tools to enhance customer experience and sales staff performance.
Porter's Five Forces - Airbnb
Case study - 5 pages - Tourism marketing
While providing more than 7,000,000 accommodation listings around 81,000 cities and 220 countries, Airbnb (www.airbnb.com) is a major player and leader in the sharing economy. The platform offers an online broker service allowing individuals to rent or to hire short-term accommodation. These...
SWOT Analysis - Airbnb
Case study - 5 pages - Tourism marketing
The hotel industry has high barriers to entry. Start-up costs are large as they require major investments in real estate, construction, maintenance, equipment, staff, marketing and the list goes on. This is exactly why Airbnb has made their success. The company generates revenue from the rental...
Market study - Sales management and negotiation techniques - Rent the runway
Case study - 7 pages - Management
Rent the Runway (RTR) was founded in New York City in November 2009 by Jennifer Hyman and Jennifer Fleiss, with the idea that nowadays female consumers purchase costly products for the reason that they create a unique experience that goes farther than the price itself. Hyman observed a business...
International Business Law: E-business
Essay - 12 pages - Digital & e-marketing
With the advent of information technology and particularly the Internet, the context of international trade and commerce has been greatly transformed. The businesses that have conventionally been conducted through a classical approach are being carried out electronically today. This revolution...
The role of e-commerce within the global economy - publié le 15/01/2009
Essay - 3 pages - Economy general
Nowadays, the business world is driven by two economic trends: globalization and the adoption of information technologies. Those changes are entirely linked. “Technology is both driven by and a driver of globalization, as both forces continually reinforce one another” (Bradley et al.,...
Showroomprive.com - Case study
Case study - 10 pages - Business strategy
In 2011, statistics show that purchases is less numerous, means people by fewer products, and prefer buys them during sales period. According to the increase of online website, people prefer to look for discount and buy product online, they try to become “expert in online discount”,...
Artificial intelligence in Healthcare Industry - A.I in Medical Technology : Medical Imaging
Dissertation - 35 pages - Management
Nowadays, we hear about artificial intelligence all around us and more specifically in the automotive, economic, computer and health sectors. The primary goal of artificial intelligence at its inception in the 1950s was to improve and extend human capabilities with machines (Pallanca O., and Read...
The role of e-commerce within the global economy
Essay - 4 pages - Digital & e-marketing
Nowadays, the business world is driven by two economic trends: globalization and the adoption of information technologies. Those changes are entirely linked. “Technology is both driven by and a driver of globalization, as both forces continually reinforce one another” (Bradley et al.,...
Analysis of the e-business strategy used at Picard Surgeles
Case study - 13 pages - Business strategy
Picard Surgeles or Picard Frozen foods is a French company that was founded by Raymond Picard in 1906. This company is France's leading frozen foods specialist. It is both a manufacturer and distributor of frozen foods. It has about 1000 products on offer, and a distribution network of 800...
New digital tools for hospitals - CHU Saint-Pierre
Presentation - 12 pages - Medical studies
This presentation gives points as to why hospitals need new digital tools to treat and take care of their patients.
Digital marketing and E-commerce, what future for physical stores in the textile industry? - published: 06/09/2016
Thesis - 30 pages - Distribution marketing
Changes in consumer behavior along with a world in which everything is getting digitalized require firms to rethink their marketing strategy in order not only to be able to identify and target market needs accurately but also deliver information and interact with the customers in real time thanks...
From internet innovation to E-process execution
Presentation - 33 pages - Services marketing
This presentation will start with a brief look at innovation and move onto the success of a process. It will then examine the idea in the realm of retailing and financial services. then it will move to cover the e process strategy before moving onto value network polarization, value portfolio...
Profile of 3 innovative e-business strategy: Dell, Kompass and BP Oil
Case study - 13 pages - Digital & e-marketing
Commerce on the internet which was virtually non-existent in 1996 is now expected to be in excess in a $200 Billion Industry. This gives reason as to why an effective and successful e-business strategy can be valuable in business. In order to attain e-business objectives, it is vital that...
Digital marketing and E-commerce, what future for physical stores in the textile industry?
Dissertation - 30 pages - Digital & e-marketing
Changes in consumer behavior along with a world in which everything is getting digitalized require firms to rethink their marketing strategy in order not only to be able to identify and target market needs accurately but also deliver information and interact with the customers in real time thanks...
How are computers and the Internet changing the way in which modern businesses are organized ?
Dissertation - 93 pages - Economy general
In the same way that the Fordist system revolutionized the business world in its time (working conditions, productivity and competitiveness), the introduction of computers, and thereafter of the Internet, deeply modified the contemporary firms. Created, in the plainest and yet most cumbersome...
E-Commerce in France compared to other developed countries - publié le 16/01/2009
Essay - 11 pages - Economy general
Today the Internet might be viewed as having a huge market potential capable of covering the population of the whole world. This is why electronic commerce or E-Commerce is so attractive for many traditional businesses. E-Commerce consists of the buying and selling of products or services over...
International Entrepreneur Project: www.business4business.com Business Plan
Business plan - 28 pages - Business strategy
Through this business plan we have decided to present you the different aspects that surround the launch of our company Business4Business. Our company is a website following the model of a business to business approach. Actually, our website is made to provide a tool to develop the networks of...
Event Merchandising Limited (rapport de stage 2006)
Internship report - 17 pages - Management
Event Merchandising Limited develops and markets merchandise to a world-wide audience. It works closely with new and established brands. From blue chip corporate requirements to selling at live events, from setting up licensing programme to running online shops. Whether the requirement is for a...
E-Commerce in France compared to other developed countries
Market study - 21 pages - Digital & e-marketing
Today the Internet might be viewed as having a huge market potential capable of covering the population of the whole world. This is why electronic commerce or E-Commerce is so attractive for many traditional businesses. E-Commerce consists of the buying and selling of products or services over...
To evaluate the success of the two high end, British high street stores Cos and Reiss's day dress ranges for Autumn/Winter 2011
Case study - 50 pages - Services marketing
There is an increasing importance in attracting consumers in a softening retail climate through offering and reflecting what consumers want and need through the brand and their product range, ensuring they are able to maintain a loyal customer while also attracting future consumers and staying...
Toys "R" Us: Storch Strategizes to Torch Competition in the US
Market study - 10 pages - Business strategy
Toys "R" Us Inc., founded by Charles Lazarus in 1948, is one of the leading retailers of toys, games, electronics, sporting goods, baby products, children's apparel and juvenile furniture. With its headquarters in Wayne, New Jersey, and over 1600 stores worldwide, Toys 'R" Us has been the...
Avon - Global operations
Market study - 7 pages - Business strategy
Avon Products, Inc. (NYSE: AVP) is a US cosmetics, perfume and toy seller with markets in over 140 countries across the world and sales of $10.9 Billion worldwide as of 2010 with net income of $609 Billion and employing a workforce of 44000 personnel. Avon Product is a multi-level marketing...
Venture in international markets - Picard in Brazil
Case study - 40 pages - Business strategy
Picard is a French frozen food retailer focusing in its own brand product lines. Currently, Picard has over 800 stores in metropolitan France and has a market share of approximately 20% in the frozen food market. The retailer´s overall strategy is characterized as a premium proposition with a...
SWOT analysis - Haier group
Case study - 9 pages - Business strategy
In the contemporary competitive business environment, the ability of any business to survive and maximize its productivity, is defined by among others; its ability to adopt strategies aimed at maintain competitive advantage. Importantly it's critical for an organisation to ensure the consumers...
E-Business - Established retailer adopting e-commerce
Case study - 10 pages - Digital & e-marketing
Nordstrom is a fashion outlet that sells clothes, shoes, and accessories for men, women and kids. It was created by John Nordstrom in 1901 with the aim of providing quality products to all its customers. Nordstrom exists in Canada and 40 states in the United States with 117 stores and 248 rack...
Corporate Strategy, Pernod Ricard : analysis and scenarios
Case study - 11 pages - Business strategy
In this case study, we will discuss and try to understand how the French group Pernod-Ricard is evolving in its global environment but also inside the group itself. They are the 2nd world liquor distributor; therefore, we will take into account their strengths but also potential weaknesses and...
