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18 août 2014
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Electric Cars and the Economics of the Automobile Industry

Case study - 3 pages - Business strategy

One of the main themes of the contemporary society is environmental conservation. There has been a consensus that the rates of emission of pollutant need to reduce as well as the value of sustainable development and reduced reliance on fossil fuel to reduce the volume of carbon emissions to the...

10 mars 2011
pdf

Limited perspectives for electric cars: Auto industry facing new challenges

Case study - 12 pages - Business strategy

The Earth is warming up. This assessment has been highlighted by numerous scientists for several decades and is currently one of the main concerns all around the world. Even if the causes are not objectively acknowledged, the fact is unquestionable: During the 20th century, the average...

16 déc. 2024

A ban on combustion engines in favor of electric motors: is 2035 too ambitious a deadline?

Dissertation - 29 pages - European union

The purpose of this work is to study the consequences of the EU's 2022 agreement on the end of combustion engines in new cars from 2035. Indeed, in the midst of an environmental crisis marked by global warming and following the 2015 Paris agreements, consecutive to COP 21, the EU...

29 oct. 2021

PESTEL Analysis - The electric car market

Case study - 4 pages - Automotive marketing

An electric car is made up of one or more electric motors which are usually powered by a battery. The goal of manufacturing these vehicles is to reduce the carbon footprint. But the idea of the electric vehicle does not date from today. In 1834 Thomas Davenport, an...

18 oct. 2024

Communication Strategy for San Diego Gas & Electric (SDG&E)

Case study - 3 pages - Communication

San Diego Gas & Electric (SDG&E) is a renowned energy utility that caters to the needs of the 3.4 million customers in the greater San Diego and southern Orange County regions in California. For the company to distribute electrical and gas energy and push the upgrade of infrastructure,...

21 juin 2021
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SWOT Analysis - General Electric

Case study - 5 pages - International marketing

Sometimes confused with the English company General Electric Company (GEC) or with the French company General Elektriks, General Electric (GE) is an American company born from the merger of Thomson Houston Electric Company and Edison General Electric Company in 1892....

12 mars 2013
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General Electric

Case study - 3 pages - Business strategy

General Electric has been building market share based on a brand name that is associated with the company. This brand name has become so popular that it can be found on in most households. As the world's largest company, General Electric achieved consistent growth in sales....

05 déc. 2011
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International Marketing Plan for a French car manufacturer, Renault: The launch of an electric car in the United States market

Market study - 9 pages - Services marketing

Renault makes it clear on its website; that they have the ambition to be the first carmaker to offer zero emission cars to use, accessible to everybody. Electric cars are the ultimate answer to current problems related to environmental issues and noise pollution in cities....

29 sept. 2010
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International marketing: The launch of an electric / hybrid car by a French car manufacturer in the US market.

Case study - 7 pages - Services marketing

During the vehicle exhibitions in Frankfurt in 2009, Renault, a French car constructor showed new electric concept cars. These cars are today, more than just concepts because Renault offers its customers a whole range of electric vehicles. This is the best way...

13 févr. 2025

Leadership and Change Management - Tesla

Case study - 7 pages - Management

Tesla, Inc. (2003) is an american multinational corporation and a leading producer of electric vehicles, energy storage devices, and solar energy solutions, with its headquarters in Austin, Texas. As a company, they design, manufacture and sell battery electric vehicles like Model...

29 sept. 2010
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General Electric Medical Systems

Case study - 6 pages - Management

General Electric Medical Systems (GEMS), became General Electric Healthcare (GE Healthcare) in 2004. It is the leader in the imaging equipment market. GE Healthcare is a subsidiary of the conglomerate General Electric, the second largest company in terms of market...

04 juin 2008
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General Electric's product differentiation strategy

Market study - 3 pages - Services marketing

Throughout the course of its development, General Electric has undergone a number of changes. While many of the changes have been quite overwhelming for the organization—such as when Jack Welch took over in 1980 and drastically downsized the organization—the end result has been...

16 janv. 2009
ppt

Employee development in relation to General Electric (GE)

Presentation - 18 pages - Human resources

GE is a diversified technology, media and financial services company dedicated to creating products that make life better. From aircraft engines and power generation to financial services, medical imaging, television programming and plastics. GE operates in more than 100 countries and employs...

20 mai 2021
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Marketing Mix - Tesla

Case study - 4 pages - Automotive marketing

In this part, we will introduce the Tesla company by discussing its generalities and market figures. Next, we will see what the concept of the marketing mix consists of in general. In past years, this company was called Tesla Motors. Currently, Tesla is one of the fastest-growing companies in the...

13 janv. 2009
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Case study of General Electric

Essay - 4 pages - Business strategy

Jack Welch was the CEO of General Electric (GE) from 1981 until 2001. He is regarded as one of the most successful CEOs of the 20th century. This essay intends to analyze Jack Welch's two-decade leadership by answering the question of what made him the "Manager of the Century" and GE...

22 mars 2013
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Chapter 6, Case for Analysis: Jack Welch of General Electric: A Neutron Bomb or a Motivator?

Case study - 3 pages - Social, moral & civic education

The 13th edition of Organizations: Behavior, Structure, Processes is based on the proposition that managing people, structure, and processes in organizations is a challenging, compelling, and crucial set of tasks. There is nothing boring about managing organizational behavior. Traditional...

17 mai 2009
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Industry Analysis: The Lincoln Electric case

Thesis - 8 pages - Management

The Lincoln Electric Company is a monument in its own right; the company started in 1895 and currently holds 40 percent of the U.S. welding market. Brothers John and James were Partners throughout most of the company's history. John designed and engineered while James managed operations....

11 avril 2024

Analysis "OM/SCM in the news" Operations/supply chain management of Tesla Company

Case study - 2 pages - Logistics

The first article focuses on the importance of using the lithium battery in the automotive sector. This battery represents a great alternative to the use of diesel fuel. The essential component of this battery is the lithium is qualified by the "new gasoil". Consumption demand for this type of...

01 avril 2022

Financial analysis - Tesla

Financial analysis - 3 pages - Automotive marketing

Founded in 2003, Tesla Motor is an American company that designs electric cars. Currently headed by the very charismatic Elon Musk, the automaker has set up its headquarters in Palo Alto, in the very heart of Silicon Valley, in the United States. By offering models of...

13 oct. 2020
doc

SWOT Analysis - Tesla

Case study - 8 pages - Automotive marketing

- Tesla Inc. is an American automotive manufacturer and innovative energy solutions company - Founded in 2003 - Develops electric-powered vehicles to promote the sustainable use of energy - Best known for sustainable innovation - Famous for manufacturing and marketing high-performance,...

03 août 2021

Detailed analysis of the financial performance of Tesla and NIO

Financial analysis - 15 pages - Finance

In this document, we will perform an analysis of two electric car manufacturers, Tesla and NIO. We will be able to compare their models, their strategy but above all their performance. Tesla and NIO are companies that design, build and market vehicles. They are therefore involved in...

25 août 2009
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Reva: The Indian electric car

Case study - 22 pages - Business strategy

REVA electric car company is a joint venture between the Maini group and AEVT Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEVT to design and develop key components for the REVA. Today, Maini is a multi-product,...

10 août 2010
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Do androids dream of electric sheep: A review

Book review - 2 pages - Literature

Edward James states in his piece, Science Fiction in the Twentieth Century, that, “Because science fiction deals with imaginative alternatives to the real world, [it] also offers criticism of that world.” In Philip K. Dick's novel, Do Androids Dream of Electric Sheep, that...

16 févr. 2011
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Sales strategies of the Dyson company: the leader in the electric household appliances

Case study - 12 pages - Business strategy

Founded in 1992, Dyson is currently the appliance brand that is most sold in England and America. Its headquarters is located in Malmesbury, in the United Kingdom. Since its origin, Dyson's goal has been to constantly improve the products of everyday life. Known for the longevity of its...

22 nov. 2021

Tesla strategic and marketing analysis

Case study - 8 pages - Automotive marketing

Placed into heliocentric orbit in February 2018, a spacecraft called the "TESLA roadster" now revolves around the sun. In fact, it is a classic first-generation TESLA car, a symbol of the megalomania of one man Elon Musk, the richest on our planet. This excess is to mark its omnipotence in...

23 sept. 2009
doc

The hybrid electric vehicle as a cultural object

Thesis - 9 pages - Electronics, mechanics, engineering & technology

The American public imagination is steeped in images of cars. Long ago, the car took over for the horse as the best romantic vehicle to ride off into the sunset. Pop culture throughout the existence of the car is riddled with references to it. Just as Ford's assembly line was...

03 juin 2008
doc

How does the organizational culture of General Electric affect organizational behavior?

Essay - 6 pages - Management

Competition among organizations in the same industry has promulgated the development of numerous strategies to facilitate the success of the organization. While some strategies focus on streamlining operations to reduce fixed costs of their strategies focused on the development of internal...

17 août 2010
doc

The alkaline electric battery

Thesis - 4 pages - Physics

The material in the anode of the alkaline battery is a zinc metal powder. Its production is carefully monitored to ensure its chemical purity and accurate particle size. These provide a surface quality which enhances the reaction of the battery. Indeed, a good quality surface enables contact with...

25 août 2021

SWOT Analysis - Volkswagen

Case study - 4 pages - Automotive marketing

Volkswagen, meaning the people's car, is a German brand based in Wolfsburg. It was created on the 28th of May 1937. Volkswagen is the number 1 in the automotive industry, followed by Toyota since 2018. The brand has a lot of products such as financial services, trucks, cars,...

05 avril 2022

Strategic Analysis - Tesla Inc.

Case study - 10 pages - Business strategy

The strategic analysis of an organisation is significantly important for the success in its endeavors. The success of organisation is greatly dependent on the management that plays a vital role in the decision-making and their decisions facilitate the achievement of organisational goals and...