Analysis of company: H&M
Case study - 38 pages - Services marketing
Large companies and major groups have a more enhanced transparent business strategy than small and medium sized ones. Some elements are present in our daily life, such as marketing campaigns, communications, advertising etc. They make us dream and we are passionate because they seem out of reach...
Operation "Althea" in Bosnia and Herzegovine: the European security and Defence policy (ESDP) coming of age?
Essay - 14 pages - International relations
Can the dramatic progresses in the late years be considered as a proof that ESDP has become a 'routine politic' with run in and tested mechanisms and procedures? In other words, does 'Althea' mean that ESDP is coming of age? The objectives of this operation reveals that its aims...
The Iraq war: an International Relations Theory Analysis
Case study - 16 pages - Political science
On the nineteenth of March 2003 America and its allies started their invasion of Iraq. This intervention had the official goal of the struggle against a terrorism-friendly country, to avoid the expansion of mass destruction weapons and establish a democratic breakthrough in the Middle East. This...
Chinese Presence in Africa, and its Economic Impact
Essay - 16 pages - International relations
The African continent is the second largest continent in the world, and is the second most populous continent. This continent has abundant natural resources like gold, diamonds, oil etc. and has been the bone of contention between the super powers of the world for a long time now. China has...
French and English Documents Review - Dubai, a good model of tourist development?
Essay - 34 pages - Tourism marketing
The Persian Gulf region is known for being a very important area in terms of geopolitics. It holds up to 57% of the world's oil reserves and produces 27% of the global oil. Useless to say how vital to the world energy supply this region is and how extreme the tensions generated by this situation...
Internationalization Strategy Proposal - Tim Hortons
Case study - 12 pages - International marketing
The Tim Hortons chain was established in 1964 and opened in Hamilton, Ontario. The first Tim Hortons restaurants offered only two products: coffee and donuts. Over the years, Tim Hortons has become Canada's largest national chain in the coffee and bakery market. Tim Hortons has more than 4600...
Traditional and low cost airlines - marketing strategies
Case study - 11 pages - Tourism marketing
The airline industry has undergone profound changes in the space of a few years. First of all, because of increased digitisation, but also because of other so-called low-cost companies which have emerged and which have disrupted the traditional aviation pattern. This has been a great thing for...
China in Africa: Political or Economic Interest? - publié le 29/09/2010
Essay - 4 pages - International relations
China's growing involvement in Africa has been actively commented upon over the last few months. In 1996, President Jiang Zemin stated he wanted 'a new relationship' with Africa, based on five points: reliable friendship, sovereignty equality, non-intervention, mutual beneficial...
Marketing plan for the complete computer system integration of Credit Agricole's services branchs
Case study - 23 pages - Bank marketing
The banking sector especially the French banking sector is being placed on the first screen on the economical market. Banks are no more a place where you just put your money in. They are offering more and more services and are focusing more and more on consumers and their way of consumption to...
The Global War on terrorism and the effects in the Euro-american relations: Causes, consequences, solutions - publié le 29/09/2010
Essay - 11 pages - International relations
Terrorism has become the most important threat regarding international stability in the 21st century. Though the Euro Atlantic community considers that it is of the utmost importance to eradicate it, it is not able to set up a common strategy. Since the war in Iraq, the Bush administration has...
The Global War on terrorism and the effects in the Euro-american relations: Causes, consequences, solutions
Essay - 11 pages - International relations
Terrorism has become the most important threat regarding international stability in the 21st century. Though the Euro Atlantic community considers that it is of the utmost importance to eradicate it, it is not able to set up a common strategy. Since the war in Iraq, the Bush administration has...
China in Africa: Political or Economic Interest?
Essay - 4 pages - International relations
China's growing involvement in Africa has been actively commented upon over the last few months. In 1996, President Jiang Zemin stated he wanted 'a new relationship' with Africa, based on five points: reliable friendship, sovereignty equality, non-intervention, mutual beneficial...
Feminism in France and in the US: A comparison
Essay - 12 pages - Social, moral & civic education
In 1991, the American feminist movement was revived by the Anita Hill-Clarence Thomas case. In the same year, Clarence Thomas, a Supreme Court nominee was accused a few days before his appointment of sexual harassment by one of his former co-workers, the Law Professor Anita Hill. This case is...
The impact of immigration flows on Welfare regimes of Western European countries from 1950's to nowadays.
Essay - 7 pages - Economic politics
It is generally agreed that the regimes of Welfare States are in crisis. Indeed, several factors of our modern societies led the Welfare State regimes into a general crisis which is more or less accentuated by internal reasons within each State. The link between immigration and welfare state...
Why has Airbus/EADS reached such a point of economic failure?
Case study - 30 pages - Economy general
Last semester, in ?Strategic Management' module, our teacher Rob Dekkers would repeatedly draw parallels between Boeing and Airbus. Therefore when we were told that we had to find a subject for a research paper, a study of Airbus came immediately to our mind. Given the recent news about...
During the Cold War Period, To What Extent is America an Empire?
Essay - 4 pages - Modern history
As we ponder over whether America was an empire during the post World War II period or not, we must first and foremost, try to define the notion of empire. This will help us analyze the situation of America at that time. "Imperialism and thus the notion of empire resembles Darwinism, in that many...
France international trade : International economics
Case study - 10 pages - Management
We have chosen to made research about the international trade of France. This country is perfectly integrated in the international trade and part of the biggest European exporting and importing countries since the Second World War II. The creations of the European Union and many international...
Justice: an essential element for social connection?
Essay - 6 pages - Politic philosophy
“A socially inclusive society is one where all people feel valued, their differences are respected, and their basic needs are met so that they can live in dignity” Victorian Health Foundation (VHF). The VHF has probably nothing to do with international law, however the message it...
Comprehensive diagnosis of the management of Publicis Groupe in an economic risk
Case study - 35 pages - Management
The advertising market is a highly competitive market where the main objectives are the acquisition and the keeping of budgets. In addition to an aggressive strategy, it is important for the company to play these relations. We will present the communication market based on a competitive analysis....
The Kashmir conflict - publié le 17/05/2009
Case study - 6 pages - Educational studies
When we speak about Kashmir, we think at first of this multitude of conflicts which concerns the history of this country. This territory situated in South Asia is a junction point of India, Pakistan and China. It always generated enormous desire. Without dwell upon the long lineage of dynasties...
Can India be called: « The future superpower »?
Case study - 4 pages - International economy
Nowadays, Western countries are facing the ascendance of new economic rivals, especially the two Asian giants: China and India. India is described as an emerging global power through the eyes of the journalists in the financial press, who emphasize its successful Bollywood movie industry, its...
How important was sea power to the interests of European states?
Essay - 4 pages - Medieval history
Sea power is "the ability to control the sea with armed force" and has always represented an important issue for rulers connected with the sea. European states such as Britain, France, Spain and the Netherlands used sea power in many ways in the early modern period in order to gain benefits and...
Les énergies renouvelables en France
Essay - 6 pages - Ecology & environment
The December 19th, 1997 took place in Japan the annual United Nations conference on environment and development. In this day 187 countries signed and ratified The Kyoto Protocol aimed at fighting global warming. This international environmental treaty was signed in order to decrease the emission...
Crise et restructuration de l'économie mondiale depuis les années 1970
Course material - 8 pages - International economy
La crise se présente comme un ensemble de disfonctionnement récurent. Cette crise étant le symptôme d'une mutation profonde qui agite aussi bien nos économies que nos sociétés : le chômage de masse, les délocalisations, l'horreur éco, les désindustrialisation. Par conséquent, cette période des...
Can India be called: « The future superpower »? - publié le 29/09/2010
Case study - 4 pages - Economy general
Nowadays, Western countries are facing the ascendance of new economic rivals, especially the two Asian giants: China and India. India is described as an emerging global power through the eyes of the journalists in the financial press, who emphasize its successful Bollywood movie industry, its...
What is the impact of global warming on the resilience of forests in Europe and Africa?
Dissertation - 19 pages - World geography
Forests play a role in preserving biodiversity and providing ecosystem services. It is essential to strengthen the resilience of forest ecosystems in order to adapt to the deterioration of climatic conditions caused by global warming. The resilience of an ecosystem refers to its ability to absorb...
India's impact on the world economy - publié le 06/06/2011
Thesis - 8 pages - Economy general
The emergence of China and India as major economic players has had an important impact on the last 20 years of globalization, and it is now leading to important structural changes in the balance of power between countries by challenging the domination of the Triad: The United States, the European...
China and foreign direct investments: policies and strategies
Case study - 8 pages - International economy
China experimented 25 years of soviet dogma leading to its isolation from global trade. The turn-around initiated in 1978, along the strategies of four modernisations, introduces a set of policies to attract FDI, but also to control, monitor, and manage them. FDI has been used as a vehicle of...
To What Extent Have the United States and Europe Grown Closer or Further Apart After September 11?
Essay - 4 pages - International relations
September 11, 2001 appears to be a major turning point in the American management of foreign affairs. Europe, as a major partner and ally, is also impacted by this attack. The objective of our analysis will be to determine the consequences of these. Moreover, the exponential rise in power...
The Kashmir conflict
Essay - 8 pages - International relations
When we speak about Kashmir, we think at first of this multitude of conflicts which concerns the history of this country. This territory situated in South Asia is a junction point of India, Pakistan and China. It always generated enormous desire. Without dwell upon the long lineage of dynasties...
